Earth Rhythm
Earth Rhythm's Overview
Earth Rhythm is a Gurugram-based Indian D2C (Direct-to-Consumer) brand revolutionizing the beauty and personal care industry with its commitment to clean, safe, clinically effective, and environmentally sustainable products. Founded in 2015 by Harini Sivakumar (originally as Soapworks India and rebranded to Earth Rhythm in 2019), the company offers a wide range of skincare, haircare, and body care products formulated with scientifically-backed, ECOCERT-certified ingredients. Earth Rhythm emphasizes transparency in its formulations, ethical sourcing, and plastic-neutral practices, aiming to provide high-quality, conscious beauty solutions for the modern consumer. Their products are known for addressing specific concerns with potent formulations while being gentle on the skin and the planet.
Where is Earth Rhythm's Headquarters?
HQ Function
The headquarters serves as the central hub for Earth Rhythm's operations, including product research and development, brand strategy, marketing, customer service, and administrative functions. It likely also houses key warehousing and order fulfillment operations for their D2C model.
Notable Features:
While specific architectural details are not widely publicized, the facility is expected to be modern and equipped to support their R&D and operational needs, potentially including in-house lab facilities for formulation and testing, reflecting their commitment to quality and efficacy.
Work Culture:
Earth Rhythm fosters a dynamic, innovative, and mission-driven work culture. Employees are likely passionate about sustainability, clean beauty, and customer satisfaction. The environment probably encourages collaboration, learning, and a hands-on approach, typical of a fast-growing D2C brand.
HQ Significance:
The Gurugram headquarters is significant as it places Earth Rhythm within a major business ecosystem in India, providing access to talent, logistics networks, and an environment conducive to innovation and growth in the competitive beauty and e-commerce market.
Values Reflected in HQ: The headquarters likely reflects Earth Rhythm's values of transparency, efficiency, and innovation through its operational setup, R&D focus, and potentially sustainable practices in its day-to-day functioning.
Location:
While headquartered in India, Earth Rhythm has a growing global presence primarily through its e-commerce platform. The company ships its products internationally to various countries, including the USA, Canada, UAE, Australia, Singapore, and others. Their global reach is supported by online marketing and direct-to-consumer sales, allowing customers worldwide to access their sustainable and effective beauty solutions.
Street Address:
Plot No. 834, Udyog Vihar, Phase V
City:
Gurugram
State/Province:
Haryana
Country:
India
Earth Rhythm's Global Presence
Gurugram, Haryana, India (Primary Operations)
Address: Operations are primarily centralized at their Gurugram headquarters. Specific details of other distinct office locations are not widely publicized.
The focus is on efficient national distribution from their central hub. International shipping is managed through this central operational structure.
Buying Intent Signals for Earth Rhythm
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Earth Rhythm
As of April 2025, Earth Rhythm' leadership includes:
Investors of Earth Rhythm
Earth Rhythm has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information, there have been no widely reported C-suite level executive hires or departures at Earth Rhythm within the last 12 months. The company's leadership team appears stable.
Technology (Tech Stack) used by Earth Rhythm
Discover the tools Earth Rhythm uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Earth Rhythm Email Formats and Examples
While Earth Rhythm's exact internal email format isn't publicly disclosed, companies of its size and nature often use common patterns. The most likely format would involve the employee's name followed by the company domain. Customer support inquiries are typically directed to a general email like support@earthrhythm.com.
A common format could be [first_name]@[earthrhythm.com] or [first_initial][last_name]@[earthrhythm.com]. For example, harini@earthrhythm.com or hsivakumar@earthrhythm.com.
Format
harini@earthrhythm.com (Example based on common patterns, not verified)
Example
65%
Success rate
News and media
The Economic Times • October 05, 2023
Earth Rhythm Plans Offline Expansion, Targets Rs 300 Crore ARR
Earth Rhythm announced its plans to expand into offline retail channels, moving beyond its D2C model. The company aims to achieve an Annual Recurring Revenue (ARR) of Rs 300 crore within the next two years, driven by this omnichannel strategy and new product launches....more
Financial Express • August 01, 2023
Earth Rhythm and The Bear House Collaborate for Father’s Day Campaign
Skincare brand Earth Rhythm partnered with men's apparel brand The Bear House for a collaborative Father's Day campaign, aiming to broaden reach and engage new customer segments through co-branded marketing efforts....more
Outlook India • April 11, 2023
Earth Rhythm Introduces Innovative Sunscreen Sticks Ahead of Summer
Earth Rhythm launched a new range of sunscreen sticks, expanding its sun protection portfolio with convenient and travel-friendly options. The launch aimed to cater to increasing consumer demand for easy-to-use sun care products....more
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