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Early Settler is a distinguished furniture and homewares retailer with a strong presence across Australia and New Zealand. Founded in 1985, the company specializes in providing a unique range of classic colonial, rustic country, and French provincial style furniture, as well as an extensive collection of home decor, lighting, heating, and outdoor living products. Early Settler aims to help customers create inspiring and comfortable living spaces with timeless pieces that offer quality and character.
The headquarters manages key corporate functions including merchandising, marketing, e-commerce, supply chain logistics, finance, IT, and overall operational strategy for the Early Settler brand.
Situated within the Greenland Business Park, the headquarters likely comprises modern office spaces and potentially warehousing capabilities, designed for efficient operational management. Specific architectural details are not publicly emphasized.
The work culture at Early Settler's HQ is likely dynamic and collaborative, with a strong focus on retail innovation, product quality, customer satisfaction, and brand development. Employees are probably passionate about home furnishings and creating inviting living spaces.
This central office is vital for coordinating the company's extensive retail network, managing international sourcing and product development, and driving the brand's strategic growth in the competitive furniture and homewares market.
Early Settler's primary operational footprint is concentrated in Australia and New Zealand, where it maintains a wide network of physical retail stores and robust e-commerce platforms. Globally, its functions include international product sourcing and design collaborations to curate its distinctive collections, along with managing a complex supply chain to import goods and distribute them effectively to its Australasian markets.
Unit 26, 28-40 S Gippsland Hwy, Greenland Business Park
Dandenong South
VIC
Australia
Address: Shop P003, Albany Mega Centre, 25 Corban Avenue, Albany, Auckland 0632, New Zealand
Serves the North Island's customer base, providing product accessibility, in-store experience, and customer service, contributing significantly to Early Settler's presence in New Zealand.
Address: Homemaker The Valley North, Shop 10, 650 Wickham St, Fortitude Valley QLD 4006, Australia
Caters to the Queensland market, strengthening brand visibility and sales in a key Australian state. It allows customers to physically interact with products and receive expert advice.
Address: Tenancy R4, Osborne Park Super A-Mart Centre, 401 Scarborough Beach Road, Osborne Park WA 6017, Australia
Ensures product availability and brand engagement for the Western Australian market, playing a crucial role in Early Settler's national retail footprint and customer service.
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As of April 2025, Early Settler' leadership includes:
Early Settler has been backed by several prominent investors over the years, including:
Publicly available information regarding specific executive new hires or departures at Early Settler or its parent AFS Group within the last 12 months is limited. The counts below reflect publicly announced changes; actual internal movements within the privately held company may differ.
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Early Settler's official customer-facing email addresses are typically role-based (e.g., for online support). For corporate communications, companies like Early Settler often use standard email patterns. While not officially published, common formats include [first].[last]@earlysettler.com.au or [first_initial][last]@earlysettler.com.au.
Likely formats: [first].[last]@earlysettler.com.au OR [first_initial][last]@earlysettler.com.au. Customer service: online@earlysettler.com.au
Format
jane.doe@earlysettler.com.au or jdoe@earlysettler.com.au
Example
70%
Success rate
Early Settler Facebook • October 26, 2023
Early Settler announced the grand opening of its new store located in West Gosford, New South Wales. This expansion brings Early Settler's unique range of furniture and homewares to more customers in the Central Coast region, enhancing its retail presence in NSW....more
Early Settler Blog - ES Loves • September 15, 2023
Early Settler's official blog, ES Loves, published its highly anticipated Trend Report for the Spring/Summer 2023/24 season. The report details emerging styles, popular materials, and key color palettes in home furnishings and decor, offering inspiration and guidance for customers looking to update their living spaces....more
Early Settler Website • May 3, 2024
Early Settler introduced a range of new arrivals as part of its Autumn collection, featuring cozy textiles, rich wood finishes, and statement pieces designed to bring warmth and character to homes. The collection focuses on comfort and timeless style, aligning with the change of season....more
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