HQ Function

Serves as the primary hub for design, product development, marketing, e-commerce operations, customer service, and houses their flagship retail store.

Notable Features:

The Grand Rapids location features 'The Nap Bar,' an innovative in-store concept allowing customers to experience the comfort of their loungewear. The store itself reflects the brand's classic, welcoming, and coastal-inspired aesthetic.

Work Culture:

As a family-owned business, the work culture is likely collaborative, creative, and customer-centric, with a strong emphasis on brand identity, quality craftsmanship, and a personal touch in customer interactions.

HQ Significance:

The headquarters is crucial for maintaining brand consistency, fostering innovation in design and retail experience, and engaging directly with the local community and customer base in a key Michigan market.

Values Reflected in HQ: The headquarters and flagship store reflect values of quality, comfort, classic American style, customer experience innovation (e.g., The Nap Bar), and community engagement.

Location:

Duffield Lane primarily operates within the United States, with its e-commerce platform serving customers across the country and internationally. Their physical retail presence is currently concentrated in Michigan. Global functions are mainly related to international shipping and e-commerce customer service for overseas clients, rather than dedicated international offices or operations.

Street Address:

722 Wealthy Street SE

City:

Grand Rapids

State/Province:

MI

Country:

USA