What Does DSI Do?

Total employees1484
HeadquartersAltoona
Founded1984

DSI Systems Inc. is a leading nationwide distributor of consumer electronics, satellite equipment, appliances, and associated accessories. They serve a diverse range of independent retailers, national chains, and e-commerce businesses, offering a broad product portfolio, logistical expertise, and value-added services to help their partners succeed in a competitive market. As an employee-owned company (ESOP) and part of AEA Investors LP, DSI focuses on building strong relationships with both vendors and customers.

Where Is DSI's Headquarters?

HQ Function

Serves as the central hub for corporate management, strategic planning, administrative operations, national sales coordination, vendor relations, and overall business development for the company's extensive distribution network.

Notable Features:

The headquarters likely houses modern office spaces and is strategically positioned to manage nationwide logistics. While specific architectural highlights are not widely publicized, its design prioritizes operational efficiency and communication for a large-scale distribution enterprise.

Work Culture:

The work culture at DSI Systems Inc. likely emphasizes efficiency, customer-centricity, collaboration, and entrepreneurial spirit, especially given its employee-ownership model. Employees are expected to be proactive in a dynamic market focused on logistics, sales, and partner support.

HQ Significance:

The Altoona headquarters is crucial as it anchors DSI's nationwide operations, overseeing a vast network of distribution centers and sales teams. It's the nerve center for strategic decisions that impact thousands of retail partners and product lines across the country.

Values Reflected in HQ: The headquarters likely reflects values such as operational excellence, reliability, partnership, and a commitment to employee empowerment (through ESOP), evident in its role coordinating a complex national distribution network and fostering business growth.

Location:

DSI Systems Inc. primarily operates as a nationwide distributor within the United States. While its direct operational footprint (offices, distribution centers) is domestic, its business inherently supports a global supply chain. DSI sources a wide array of consumer electronics, appliances, and satellite equipment from international manufacturers and brands. Their role is to effectively distribute these globally-sourced products to retailers and end-users across the U.S. They do not typically maintain branded sales or operational offices outside the United States, but their procurement activities and vendor partnerships are global in scope.

Street Address:

2600 10th St SW

City:

Altoona

State/Province:

IA

Country:

United States

Where Else Does DSI Operate Around the World?

Dallas, Texas, USA

Address: 10701 N. Stemmons Fwy, Dallas, TX 75220

Ensures timely product availability and logistical support for DSI's partners in Texas and surrounding states, contributing to faster delivery times and localized customer service for a high-volume market.

Memphis, Tennessee, USA

Address: 4100 E. Shelby Dr., Memphis, TN 38118

Optimizes supply chain efficiency for the Southeast region, providing rapid fulfillment and access to DSI's extensive product catalog for regional partners by utilizing superior logistical infrastructure.

Lancaster (Buffalo area), New York, USA

Address: 4350 Walden Ave., Lancaster, NY 14086

Provides localized inventory and distribution services to partners in the Northeast, ensuring quick turnaround times and tailored support for this significant regional market.

Jonestown (Harrisburg area), Pennsylvania, USA

Address: 245 Old Route 22, Jonestown, PA 17038

Strengthens DSI's distribution capabilities in the eastern U.S., ensuring comprehensive coverage and efficient product delivery to a large dealer base.

Buying Intent Signals for DSI

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading DSI? Meet the Executive Team

As of April 2025, DSI' leadership includes:

Doug Robison - President & CEO
Dave Seidl - Executive Vice President
Paul Krumrei - Chief Financial Officer
Jayme Bistodeau - Vice President of Sales and Business Development
Jon Cagle - Vice President Of Merchandising

Who's Investing in DSI?

DSI has been backed by several prominent investors over the years, including:

AEA Investors LP (Acquired in 2021)
Employee Stock Ownership Plan (ESOP - previous majority ownership, employees remain beneficiaries)

What Leadership Changes Has DSI Seen Recently?

Hire0
Exits0

As of early 2024, there have been no widely publicized major new executive hires or departures at the C-suite level for DSI Systems Inc. in the past 12 months. The existing leadership team appears stable. Minor role adjustments or hires below the VP level are not always publicly announced.

What Technology (Tech Stack) Is Used byDSI?

Discover the tools DSI uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

DSI Email Formats and Examples

DSI Systems Inc. commonly uses email formats based on employee names. The most prevalent patterns are 'first.last@dsisystemsinc.com' and 'firstinitiallast@dsisystemsinc.com'. Understanding these patterns can be helpful for professional communication.

Common formats include first.last@dsisystemsinc.com (e.g., john.doe@dsisystemsinc.com) and flast@dsisystemsinc.com (e.g., jdoe@dsisystemsinc.com).

Format

doug.robison@dsisystemsinc.com

Example

85%

Success rate

What's the Latest News About DSI?

CEPROJanuary 23, 2024

DSI Systems Inc. News: Danby Appliances and DSI Systems Announce Exclusive U.S. Distribution Agreement

Danby Appliances has appointed DSI Systems as its exclusive U.S. distributor for their lineup of specialty appliances. This partnership aims to enhance Danby's market presence and provide DSI's extensive dealer network with a broader range of compact and specialty appliance products....more

Technology IntegratorMay 16, 2023

DSI Systems Inc. News: DSI Systems to Distribute Full Swing Golf Simulators

DSI Systems announced a partnership with Full Swing Golf, a leader in golf simulator technology. Through this agreement, DSI Systems will distribute Full Swing's simulators to its network of dealers, expanding DSI's portfolio into the premium home entertainment and recreation market....more

DealerscopeJanuary 12, 2023

DSI Systems Inc. News: DSI Systems Named Nationwide Distributor for GE Appliances

DSI Systems Inc. secured a significant partnership with GE Appliances, becoming a nationwide distributor for their full line of major appliances. This collaboration allows GE Appliances to leverage DSI's extensive network of independent retailers, expanding market reach for GE products....more

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