What Does Caramel Do?

Total employees114
HeadquartersSan Francisco
FoundedN/A

Drive Carmel is revolutionizing the automotive retail industry with its comprehensive operating system tailored for modern dealerships. Their platform integrates a powerful Customer Data Platform (CDP) to unify customer interactions across all touchpoints, providing dealers with actionable insights. This enables personalized marketing, streamlined sales processes, efficient service operations, and ultimately, an improved car buying and ownership experience. By leveraging data and technology, Drive Carmel empowers dealerships to operate more efficiently, build stronger customer relationships, and drive growth in a competitive market. Their solutions typically cover inventory management, digital retailing, CRM functionalities, and F&I processes, all within a unified interface.

Where Is Caramel's Headquarters?

HQ Function

The San Francisco headquarters serves as the central hub for executive leadership, product development, engineering, marketing, and strategic operations.

Notable Features:

Located in a prominent San Francisco office building, the headquarters likely provides access to modern amenities and a professional environment conducive to tech innovation. Specific internal features are not publicly detailed.

Work Culture:

Drive Carmel fosters an innovative, fast-paced, and collaborative work culture, typical of tech startups in the Bay Area. The focus is on problem-solving, customer-centric development, and disrupting the automotive retail space.

HQ Significance:

The San Francisco location provides Drive Carmel with proximity to a rich talent pool in technology, access to venture capital, and a vibrant ecosystem of innovation, crucial for its growth and development in the automotive tech sector.

Values Reflected in HQ: The choice of a San Francisco HQ reflects Drive Carmel's commitment to innovation, technological advancement, and being at the forefront of the automotive industry's digital transformation.

Location:

While Drive Carmel's primary operations and headquarters are based in the United States, its software solutions are cloud-based and designed to be scalable, allowing potential support for dealerships internationally. The company is focused on the North American market currently, with potential for future expansion as the platform evolves and demand grows in other regions.

Street Address:

100 Pine Street, Suite 1250

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does Caramel Operate Around the World?

No additional office locations available.

Buying Intent Signals for Caramel

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Caramel? Meet the Executive Team

As of April 2025, Caramel' leadership includes:

Craig Brennan - Co-Founder & CEO
Edward C. (Eddie) Licata - Co-Founder & CTO
Amy Barents - Chief Product Officer
Michael Severino - VP of Sales

Who's Investing in Caramel?

Caramel has been backed by several prominent investors over the years, including:

MoreTech Ventures
Counterpart Ventures
Pipeline Capital Partners
Automotive Ventures
Holman
FJ Labs
Hearst Ventures
Interlace Ventures
MATH Venture Partners

What Leadership Changes Has Caramel Seen Recently?

Hire1
Exits0

In the past 12 months, Drive Carmel has strengthened its executive team, notably with the appointment of a new Chief Product Officer to drive product strategy and innovation. No major executive departures have been publicly announced during this period.

New Appointments:

Amy Barents, Amy Barents was appointed as Chief Product Officer, bringing extensive experience to oversee product development and strategy.

What Technology (Tech Stack) Is Used byCaramel?

Discover the tools Caramel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Caramel Email Formats and Examples

Drive Carmel primarily utilizes the email format {first}@drivecaramel.com. This is a common pattern for tech companies, making it relatively straightforward to identify employee email addresses. Another possible, though less common, format is {first}.{last}@drivecaramel.com.

{first}@drivecaramel.com (e.g., jane@drivecaramel.com) or {first}.{last}@drivecaramel.com (e.g., jane.doe@drivecaramel.com)

Format

craig@drivecaramel.com

Example

85%

Success rate

What's the Latest News About Caramel?

FinSMEsMay 7, 2024

DriveCaramel Raises $20M in Series A Funding

DriveCaramel, a San Francisco, CA-based provider of an operating system for modern dealerships, raised $20M in Series A funding. The round was led by MoreTech Ventures, with participation from existing investors Counterpart Ventures, Pipeline Capital Partners, and Automotive Ventures, along with new investor Holman. The funds will be used for product development and market expansion....more

Auto RemarketingJanuary 17, 2024

DriveCaramel names new chief product officer

DriveCaramel appointed Amy Barents as its new chief product officer. With a strong background from CDK Global and Cox Automotive, Barents will spearhead DriveCaramel's product vision, strategy, and development efforts for its dealership operating system....more

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