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Driscoll's is a family-owned and operated company that is the global market leader of fresh strawberries, blueberries, raspberries, and blackberries. For over a century, they have been delighting consumers with high-quality, great-tasting berries. Driscoll's works with independent growers around the world and is known for its extensive research and development program, which focuses on breeding proprietary berry varieties that offer superior flavor and appearance. Their mission is to continually delight berry consumers through alignment with their customers and berry growers.
The headquarters serves as the central hub for global operations, including strategic planning, research and development for new berry varieties, marketing, finance, and administrative functions.
The campus includes modern office buildings, state-of-the-art research labs for berry breeding, and is designed with sustainability in mind, reflecting the company's agricultural roots and commitment to the environment. It often hosts industry and community events.
A collaborative and innovative environment, rooted in family-owned values. Emphasis on quality, passion for berries, sustainability, and community engagement. Employees often share a connection to agriculture and a commitment to delivering joy through fresh produce.
Serves as the global nerve center for one of the world's largest berry companies, driving innovation in berry genetics, sustainable farming practices, and global market strategy. It symbolizes the company's growth from a local farming operation to an international leader in the fresh produce industry.
Driscoll's supports a vast global network of independent growers and operations across North America (USA, Mexico, Canada), South America (e.g., Chile, Peru, Argentina), Europe (e.g., Spain, Portugal, Netherlands), Australia, and Asia (e.g., China). Functions supported globally include breeding and research, farming operations, quality control, distribution, sales, and marketing, ensuring fresh berries are available to consumers worldwide.
345 Westridge Drive
Watsonville
California
USA
Address: Klaannawaard 16, 4824 BJ Breda, The Netherlands
To oversee and expand Driscoll's presence in the European, Middle Eastern, and African markets, tailoring products and strategies to regional consumer preferences and supporting local grower networks.
Address: Specific address varies, often within a major business district focused on agriculture or international trade.
To develop and serve the growing demand for premium berries in China and other Asian countries, adapting to local market dynamics and agricultural conditions.
Address: Various locations within key growing regions like Jalisco.
To ensure a consistent, year-round supply of high-quality berries by leveraging Mexico's favorable growing climates and to manage relationships with a large network of independent growers.
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As of April 2025, Driscoll's' leadership includes:
Driscoll's has been backed by several prominent investors over the years, including:
In January 2024, Driscoll's announced a key leadership transition: Soren Bjorn was appointed CEO of Driscoll's, Inc., succeeding J. Miles Reiter, who assumed the role of Chairman. This change reflects a planned succession within the company.
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Driscoll's commonly uses the email format where the first initial is combined with the last name. Variations may exist, but this is a widely observed pattern.
[first_initial][last]@driscolls.com
Format
jdoe@driscolls.com
Example
85%
Success rate
Packaging Europe • February 7, 2024
Driscoll’s has announced the launch of new paper packaging for its berries in the UK market. This initiative is part of the company's broader commitment to sustainability and reducing plastic waste, aiming for 100% recycle-ready packaging....more
The Packer • January 4, 2024
Driscoll’s has appointed Soren Bjorn as its new CEO, effective January 2024. J. Miles Reiter, the outgoing CEO, will continue to serve as chairman. Bjorn previously led Driscoll’s of the Americas and is expected to drive the company's continued global growth....more
AndNowUKnow • October 10, 2023
Driscoll's has expanded its high-flavor berry collection with the launch of Tropical Bliss™ Strawberries and Tropical Bliss™ Raspberries. These new varieties are bred to offer unique tropical fruit notes, providing consumers with exciting new taste experiences....more
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