What Does Driscoll's Do?

Total employees3618
HeadquartersWatsonville
Founded

Driscoll's is a family-owned and operated company that is the global market leader of fresh strawberries, blueberries, raspberries, and blackberries. For over a century, they have been delighting consumers with high-quality, great-tasting berries. Driscoll's works with independent growers around the world and is known for its extensive research and development program, which focuses on breeding proprietary berry varieties that offer superior flavor and appearance. Their mission is to continually delight berry consumers through alignment with their customers and berry growers.

Where Is Driscoll's's Headquarters?

HQ Function

The headquarters serves as the central hub for global operations, including strategic planning, research and development for new berry varieties, marketing, finance, and administrative functions.

Notable Features:

The campus includes modern office buildings, state-of-the-art research labs for berry breeding, and is designed with sustainability in mind, reflecting the company's agricultural roots and commitment to the environment. It often hosts industry and community events.

Work Culture:

A collaborative and innovative environment, rooted in family-owned values. Emphasis on quality, passion for berries, sustainability, and community engagement. Employees often share a connection to agriculture and a commitment to delivering joy through fresh produce.

HQ Significance:

Serves as the global nerve center for one of the world's largest berry companies, driving innovation in berry genetics, sustainable farming practices, and global market strategy. It symbolizes the company's growth from a local farming operation to an international leader in the fresh produce industry.

Values Reflected in HQ: Innovation (R&D labs), Sustainability (campus design, operational focus), Quality (central to their brand), Community (local presence and impact), Passion (for berries and agriculture).

Location:

Driscoll's supports a vast global network of independent growers and operations across North America (USA, Mexico, Canada), South America (e.g., Chile, Peru, Argentina), Europe (e.g., Spain, Portugal, Netherlands), Australia, and Asia (e.g., China). Functions supported globally include breeding and research, farming operations, quality control, distribution, sales, and marketing, ensuring fresh berries are available to consumers worldwide.

Street Address:

345 Westridge Drive

City:

Watsonville

State/Province:

California

Country:

USA

Where Else Does Driscoll's Operate Around the World?

Breda, Netherlands

Address: Klaannawaard 16, 4824 BJ Breda, The Netherlands

To oversee and expand Driscoll's presence in the European, Middle Eastern, and African markets, tailoring products and strategies to regional consumer preferences and supporting local grower networks.

Shanghai, China

Address: Specific address varies, often within a major business district focused on agriculture or international trade.

To develop and serve the growing demand for premium berries in China and other Asian countries, adapting to local market dynamics and agricultural conditions.

Jalisco, Mexico

Address: Various locations within key growing regions like Jalisco.

To ensure a consistent, year-round supply of high-quality berries by leveraging Mexico's favorable growing climates and to manage relationships with a large network of independent growers.

Buying Intent Signals for Driscoll's

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Driscoll's? Meet the Executive Team

As of April 2025, Driscoll's' leadership includes:

Soren Bjorn - Chief Executive Officer
J. Miles Reiter - Chairman
Tom O'Brien - Senior Vice President, Chief Financial Officer
Scott Komar - Senior Vice President, Global R&D
Brie Reiter Smith - General Manager, Driscoll’s of Chile; Vice President, Product Leadership
Fran Dillard - Vice President, Brand and Product Marketing
Garland Reiter - Vice President of Business Transformation

Who's Investing in Driscoll's?

Driscoll's has been backed by several prominent investors over the years, including:

Privately Held - Family Owned (primarily by the Reiter and Driscoll families)

What Leadership Changes Has Driscoll's Seen Recently?

Hire1
Exits1

In January 2024, Driscoll's announced a key leadership transition: Soren Bjorn was appointed CEO of Driscoll's, Inc., succeeding J. Miles Reiter, who assumed the role of Chairman. This change reflects a planned succession within the company.

Departures

J. Miles Reiter, J. Miles Reiter transitioned from his role as CEO of Driscoll's, Inc. to become Chairman.

New Appointments:

Soren Bjorn, Soren Bjorn appointed as Chief Executive Officer of Driscoll's, Inc.
J. Miles Reiter, J. Miles Reiter appointed as Chairman, transitioning from his prior role as CEO.

What Technology (Tech Stack) Is Used byDriscoll's?

Discover the tools Driscoll's uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Driscoll's Email Formats and Examples

Driscoll's commonly uses the email format where the first initial is combined with the last name. Variations may exist, but this is a widely observed pattern.

[first_initial][last]@driscolls.com

Format

jdoe@driscolls.com

Example

85%

Success rate

What's the Latest News About Driscoll's?

Packaging EuropeFebruary 7, 2024

Driscoll's unveils new paper packs for UK berries

Driscoll’s has announced the launch of new paper packaging for its berries in the UK market. This initiative is part of the company's broader commitment to sustainability and reducing plastic waste, aiming for 100% recycle-ready packaging....more

The PackerJanuary 4, 2024

Soren Bjorn named CEO of Driscoll’s; J. Miles Reiter to remain chairman

Driscoll’s has appointed Soren Bjorn as its new CEO, effective January 2024. J. Miles Reiter, the outgoing CEO, will continue to serve as chairman. Bjorn previously led Driscoll’s of the Americas and is expected to drive the company's continued global growth....more

AndNowUKnowOctober 10, 2023

Driscoll's Introduces New Tropical Bliss™ Strawberry and Raspberry Varieties

Driscoll's has expanded its high-flavor berry collection with the launch of Tropical Bliss™ Strawberries and Tropical Bliss™ Raspberries. These new varieties are bred to offer unique tropical fruit notes, providing consumers with exciting new taste experiences....more

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