What Does DONA Do?

Total employees72
HeadquartersBrooklyn
Founded2014

Dona is a New York-based company dedicated to crafting premium spice-based beverages. Founded in 2014 by Amy Rothstein with a passion for authentic flavors and quality ingredients, Dona specializes in brewing chai concentrate, turmeric concentrate, and innovative spice sodas. They emphasize using real, single-origin spices, directly sourced from farms around the world, and employ a slow-brewing process to extract the richest, most nuanced flavors. Dona is committed to sustainability and ethical sourcing, aiming to create delicious and mindful products for consumers seeking high-quality, natural beverage options.

Where Is DONA's Headquarters?

HQ Function

The Brooklyn facility serves as the central hub for Dona's operations, encompassing their micro-brewery for spice concentrates and sodas, product development, administrative functions, and a public-facing cafe that showcases their products.

Notable Features:

Features an on-site micro-brewery visible to cafe visitors, offering a direct experience of their brewing process. The space often hosts events and workshops related to spices and beverages.

Work Culture:

A creative, hands-on, and collaborative environment, reflecting its craft-focused product. Emphasis on quality, sustainability, and a passion for spices. The cafe integration suggests a customer-centric and community-oriented aspect.

HQ Significance:

The HQ is significant as it's the heart of their brewing innovation, production, and brand experience. The Brooklyn location aligns with their craft, artisanal identity and provides access to a dynamic food and beverage scene.

Values Reflected in HQ: The HQ reflects values of transparency (visible brewery), quality (on-site production), community (cafe and event space), and craftsmanship (artisanal brewing process).

Location:

Dona primarily focuses on the US market. While their spices are sourced globally (e.g., India, Sri Lanka, Guatemala), their direct sales and distribution network is concentrated within the United States, serving cafes, restaurants, retailers, and direct consumers via their website. They may offer international shipping for direct online orders, but dedicated international offices or large-scale global operations beyond spice sourcing are not prominent.

Street Address:

350 Meserole St, Unit B

City:

Brooklyn

State/Province:

NY

Country:

USA

Where Else Does DONA Operate Around the World?

No additional office locations available.

Buying Intent Signals for DONA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading DONA? Meet the Executive Team

As of April 2025, DONA' leadership includes:

Amy Rothstein - Founder & CEO

Who's Investing in DONA?

DONA has been backed by several prominent investors over the years, including:

Primarily bootstrapped; specific external institutional investors not publicly disclosed.

What Leadership Changes Has DONA Seen Recently?

Hire0
Exits0

No major executive hires or exits at Dona have been publicly announced in the last 12 months. As a founder-led company, leadership is stable and changes are less frequent or less publicized compared to larger corporations.

What Technology (Tech Stack) Is Used byDONA?

Discover the tools DONA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

DONA Email Formats and Examples

Dona likely uses common professional email formats, such as combining an employee's first name with their domain @drinkdona.com. For general inquiries, they provide specific email addresses like info@drinkdona.com and wholesale@drinkdona.com on their website.

[first_name]@drinkdona.com

Format

amy@drinkdona.com

Example

75%

Success rate

What's the Latest News About DONA?

New York Magazine (The Strategist)March 26, 2024

Dona Chai Recognized as a Top Choice in New York Magazine's Best Chai Concentrates

Dona's chai concentrate was highlighted by New York Magazine's The Strategist as one of the very best chai concentrates available, praised for its authentic spice blend, taste, and quality ingredients....more

Dona Journal (Official Blog)July 18, 2023

Dona Highlights Partnership with Spice Farmer Modeste from KSNK Farm in Guatemala

Dona shared insights into their direct sourcing practices, featuring Modeste, a cardamom farmer from KSNK farm in Guatemala, emphasizing their commitment to ethical sourcing, building direct relationships with farmers, and ensuring high-quality spices....more

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