What Does Driade Do?

Total employees68
HeadquartersPiacenza
Founded

Driade is an iconic Italian design brand renowned for its eclectic, extravagant, and timeless furniture, lighting, and home accessories. Founded in 1968 by Enrico Astori, Antonia Astori, and Adelaide Acerbi, Driade has consistently pushed the boundaries of design, collaborating with world-famous designers such as Philippe Starck, Ron Arad, Naoto Fukasawa, and Enzo Mari. The company positions itself as an 'aesthetic laboratory,' seeking beauty in living spaces through pieces that are often considered works of art. Driade's philosophy embraces a wide range of styles and influences, resulting in a diverse catalog that appeals to a sophisticated global clientele looking for unique and expressive design statements. It is currently part of ItalianCreationGroup.

Where Is Driade's Headquarters?

HQ Function

The Piacenza headquarters serves as the central hub for Driade's design development, administrative operations, brand management, production oversight, and international market coordination.

Notable Features:

While specific architectural details of the Piacenza HQ are not widely publicized for public tours, Driade's facilities, including its showrooms (like the flagship in Milan), invariably reflect their core design ethos: a sophisticated blend of art, functionality, and avant-garde aesthetics.

Work Culture:

The work culture at Driade is expected to be dynamic and creative, deeply rooted in design excellence, innovation, and Italian craftsmanship. It fosters collaboration with leading designers and a passion for pushing aesthetic boundaries.

HQ Significance:

Piacenza is significant as it was the birthplace of Driade and remains its operational core. The headquarters embodies the brand's commitment to 'Made in Italy' quality, avant-garde design research, and its enduring legacy in the international design scene.

Values Reflected in HQ: The headquarters reflects Driade's core values: innovation in design, aesthetic exploration, commitment to quality craftsmanship, and a deep appreciation for Italian design heritage combined with a global outlook.

Location:

Driade maintains a significant global presence through a curated network of flagship stores, authorized dealers, multi-brand showrooms, and distributors in major cities across Europe, North America, Asia, and the Middle East. Their functions supported globally include sales and distribution, international marketing and brand representation, customer service, and logistics, ensuring their unique design pieces reach a worldwide audience of design enthusiasts and professionals.

Street Address:

Via Giovanni Pascoli, 1

City:

Piacenza

State/Province:

PC

Country:

Italy

Where Else Does Driade Operate Around the World?

Milan, Italy

Address: Via Borgogna, 8, 20122 Milano MI, Italy

To solidify brand presence in a key global design market, drive direct sales and contract business, host events, and engage with the international design community.

Buying Intent Signals for Driade

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Driade? Meet the Executive Team

As of April 2025, Driade' leadership includes:

Giuseppe Di Nuccio - CEO of ItalianCreationGroup (Parent Company)
Marco Pozzo - Managing Director Driade

Who's Investing in Driade?

Driade has been backed by several prominent investors over the years, including:

ItalianCreationGroup (Current Owner)
Giovanni Perissinotto (Co-founder of ItalianCreationGroup)
Stefano Core (Co-founder of ItalianCreationGroup)

What Leadership Changes Has Driade Seen Recently?

Hire0
Exits0

Publicly available information does not indicate major high-profile executive hires or exits specifically for Driade in the last 12 months. Leadership seems stable under ItalianCreationGroup's management. Any significant changes would typically be announced by ItalianCreationGroup.

What Technology (Tech Stack) Is Used byDriade?

Discover the tools Driade uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Driade Email Formats and Examples

Driade, as part of ItalianCreationGroup, likely follows standard professional email formats. The most common formats observed for companies of this nature are [first].[last]@driade.com or [first_initial][last]@driade.com.

[first].[last]@driade.com

Format

mario.rossi@driade.com

Example

80%

Success rate

What's the Latest News About Driade?

DesignboomApril 16, 2024

Driade unveils 'Quiet Lines' collection by Park Associati and Philippe Starck at Salone del Mobile 2024

At Salone del Mobile 2024, Driade presented its 'Quiet Lines' collection, a collaboration with Park Associati, alongside new creations by Philippe Starck. The collection focuses on subtle elegance and timeless design, exploring new forms and materials while maintaining Driade's distinctive artistic identity....more

Wallpaper*February 20, 2024

Driade's 'Easy' chair by Francesco Rota wins Wallpaper* Design Award 2024

The 'Easy' armchair, designed by Francesco Rota for Driade, has been honored with a Wallpaper* Design Award 2024 for 'Best Curves'. The chair is recognized for its sculptural form and comfortable ergonomics, showcasing Driade's commitment to blending artistic expression with functional design....more

AD Magazine (France)October 5, 2023

Driade celebrates Philippe Starck's genius with an event exhibition

Driade organized an exhibition event to celebrate its long-standing and fruitful collaboration with designer Philippe Starck. The showcase highlighted iconic pieces Starck has designed for Driade over the years, emphasizing his innovative and often playful approach to furniture design....more

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