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Driade is an iconic Italian design brand renowned for its eclectic, extravagant, and timeless furniture, lighting, and home accessories. Founded in 1968 by Enrico Astori, Antonia Astori, and Adelaide Acerbi, Driade has consistently pushed the boundaries of design, collaborating with world-famous designers such as Philippe Starck, Ron Arad, Naoto Fukasawa, and Enzo Mari. The company positions itself as an 'aesthetic laboratory,' seeking beauty in living spaces through pieces that are often considered works of art. Driade's philosophy embraces a wide range of styles and influences, resulting in a diverse catalog that appeals to a sophisticated global clientele looking for unique and expressive design statements. It is currently part of ItalianCreationGroup.
The Piacenza headquarters serves as the central hub for Driade's design development, administrative operations, brand management, production oversight, and international market coordination.
While specific architectural details of the Piacenza HQ are not widely publicized for public tours, Driade's facilities, including its showrooms (like the flagship in Milan), invariably reflect their core design ethos: a sophisticated blend of art, functionality, and avant-garde aesthetics.
The work culture at Driade is expected to be dynamic and creative, deeply rooted in design excellence, innovation, and Italian craftsmanship. It fosters collaboration with leading designers and a passion for pushing aesthetic boundaries.
Piacenza is significant as it was the birthplace of Driade and remains its operational core. The headquarters embodies the brand's commitment to 'Made in Italy' quality, avant-garde design research, and its enduring legacy in the international design scene.
Driade maintains a significant global presence through a curated network of flagship stores, authorized dealers, multi-brand showrooms, and distributors in major cities across Europe, North America, Asia, and the Middle East. Their functions supported globally include sales and distribution, international marketing and brand representation, customer service, and logistics, ensuring their unique design pieces reach a worldwide audience of design enthusiasts and professionals.
Via Giovanni Pascoli, 1
Piacenza
PC
Italy
Address: Via Borgogna, 8, 20122 Milano MI, Italy
To solidify brand presence in a key global design market, drive direct sales and contract business, host events, and engage with the international design community.
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As of April 2025, Driade' leadership includes:
Driade has been backed by several prominent investors over the years, including:
Publicly available information does not indicate major high-profile executive hires or exits specifically for Driade in the last 12 months. Leadership seems stable under ItalianCreationGroup's management. Any significant changes would typically be announced by ItalianCreationGroup.
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Driade, as part of ItalianCreationGroup, likely follows standard professional email formats. The most common formats observed for companies of this nature are [first].[last]@driade.com or [first_initial][last]@driade.com.
[first].[last]@driade.com
Format
mario.rossi@driade.com
Example
80%
Success rate
Designboom • April 16, 2024
At Salone del Mobile 2024, Driade presented its 'Quiet Lines' collection, a collaboration with Park Associati, alongside new creations by Philippe Starck. The collection focuses on subtle elegance and timeless design, exploring new forms and materials while maintaining Driade's distinctive artistic identity....more
Wallpaper* • February 20, 2024
The 'Easy' armchair, designed by Francesco Rota for Driade, has been honored with a Wallpaper* Design Award 2024 for 'Best Curves'. The chair is recognized for its sculptural form and comfortable ergonomics, showcasing Driade's commitment to blending artistic expression with functional design....more
AD Magazine (France) • October 5, 2023
Driade organized an exhibition event to celebrate its long-standing and fruitful collaboration with designer Philippe Starck. The showcase highlighted iconic pieces Starck has designed for Driade over the years, emphasizing his innovative and often playful approach to furniture design....more
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