What Does Dreams Do?

Total employees2136
HeadquartersHigh Wycombe
Founded1985

Dreams is the UK's leading specialist bed retailer, offering an extensive range of beds, mattresses, bedroom furniture, and bedding. With a large network of over 200 stores across the country and a significant online presence, Dreams focuses on providing expert advice and quality products to help customers achieve a better night's sleep. The company is committed to customer service, product innovation, and responsible retailing, including mattress recycling initiatives.

Where Is Dreams's Headquarters?

HQ Function

Serves as the main corporate office, overseeing all strategic, operational, commercial, financial, and administrative functions for Dreams' UK retail and e-commerce business.

Notable Features:

Modern office facilities situated within a well-established business park, designed to support collaboration and operational efficiency.

Work Culture:

A dynamic, fast-paced, and customer-centric environment, fostering collaboration and innovation. Employees are typically focused on retail excellence, brand development, and delivering quality sleep solutions.

HQ Significance:

The headquarters is pivotal for Dreams' nationwide operations, housing key decision-makers and central departments that drive the company's strategy, growth, and market leadership in the UK bed retail sector.

Values Reflected in HQ: The headquarters likely reflects Dreams' commitment to professionalism, efficiency, collaboration, and its focus on being a leading national retailer.

Location:

Dreams primarily operates within the United Kingdom. Its functions supported nationally include a wide retail store network, a comprehensive e-commerce platform, product design and sourcing, marketing and brand management, customer services, and an extensive logistics and distribution network. While Dreams itself is UK-focused, its parent company, Tempur Sealy International, has a global presence, which provides Dreams with international backing and resources.

Street Address:

Knaves Beech Business Park, Loudwater

City:

High Wycombe

State/Province:

Buckinghamshire

Country:

United Kingdom

Where Else Does Dreams Operate Around the World?

Wednesbury, West Midlands, UK

Address: Dreams National Distribution Centre, Bescot Industrial Estate, Woden Road South, Wednesbury, WS10 0NW

Centralizes UK-wide distribution and logistics operations, ensuring efficient inventory management and timely delivery of products nationwide, supporting Dreams' commitment to customer service and operational excellence.

Buying Intent Signals for Dreams

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Dreams? Meet the Executive Team

As of April 2025, Dreams' leadership includes:

Jonathan Hirst - Chief Executive Officer
Kalwant Singh - Chief Financial Officer
Paul Solly - Chief Commercial Officer
Shelly Dickinson - Chief People Officer

Who's Investing in Dreams?

Dreams has been backed by several prominent investors over the years, including:

Tempur Sealy International (Parent Company)

What Leadership Changes Has Dreams Seen Recently?

Hire1
Exits0

In the past 12-18 months, Dreams strengthened its executive leadership with the key appointment of a new Chief Financial Officer. No other major high-level executive departures have been publicly prominent during this period.

New Appointments:

Kalwant Singh, Kalwant Singh joined Dreams as Chief Financial Officer, enhancing the company's financial strategy and leadership.

What Technology (Tech Stack) Is Used byDreams?

Discover the tools Dreams uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Dreams Email Formats and Examples

Dreams likely utilizes common corporate email formats for its employees. Based on standard practices, a probable format would involve the employee's first initial and last name, or first name and last name separated by a dot.

[first_initial][last]@dreams.co.uk

Format

jsmith@dreams.co.uk

Example

75%

Success rate

What's the Latest News About Dreams?

Retail SectorMarch 13, 2024

Dreams rolls out ‘Ideal Finance’ offering across all stores

Dreams has partnered with Ideal Sales Solutions to launch a new digital-first finance offering, 'Ideal Finance', across its entire UK store estate, aiming to provide customers with flexible payment options for their purchases....more

Furniture NewsFebruary 20, 2024

Dreams launches new mattress recycling service

Dreams has introduced a new mattress recycling service in partnership with The Furniture Recycling Group (TFRG). This initiative allows customers to have their old mattresses collected and 100% recycled when they purchase a new one....more

Retail GazetteOctober 5, 2023

Dreams hits milestone of recycling over 2.5m mattresses

Dreams announced a significant achievement in its sustainability efforts, having recycled over 2.5 million mattresses since the inception of its recycling program, thereby diverting substantial waste from landfills....more

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