HQ Function

Serves as a flagship retail store, a key production bakery, and the symbolic heart of the brand where many original recipes were developed. It's central to brand identity and product innovation.

Notable Features:

Iconic storefront in a historic neighborhood, often with a view into the baking process, embodying the brand's artisanal and transparent approach. Known for its vibrant, welcoming atmosphere.

Work Culture:

A fast-paced, creative, and customer-centric environment with a strong emphasis on baking craftsmanship, quality control, and friendly service. Passion for food and innovation is a key cultural element.

HQ Significance:

The birthplace of Doughnut Plant, this location established the brand's reputation for gourmet doughnuts and set a new standard in the industry. It's a landmark for doughnut aficionados.

Values Reflected in HQ: Artisanal quality, innovation (e.g., first filled square doughnut), use of natural ingredients, community engagement, and a passion for creating delightful food experiences.

Location:

While deeply rooted in New York City with multiple thriving locations, Doughnut Plant has successfully extended its reach internationally, most notably with several popular outposts in Tokyo, Japan. This global presence primarily supports retail bakery operations, brand licensing, and the adaptation of their unique doughnut craftsmanship to new cultural contexts, ensuring quality and brand consistency across all markets.

Street Address:

379 Grand Street

City:

New York

State/Province:

NY

Country:

USA