Dorothy Perkins
Dorothy Perkins's Overview
Dorothy Perkins is a British online women's fashion brand, originally founded in 1909. Historically a prominent high-street retailer, it specialized in affordable, feminine fashion for women, often catering to a slightly older demographic than some fast-fashion counterparts, with a popular petite range. After its parent company, Arcadia Group, went into administration, the Dorothy Perkins brand, e-commerce business, and associated intellectual property were acquired by Boohoo Group in February 2021. All physical stores were subsequently closed, and Dorothy Perkins now operates as an online-only retailer under Boohoo's umbrella, continuing to offer a wide range of womenswear, including dresses, tops, trousers, and accessories.
Where is Dorothy Perkins's Headquarters?
HQ Function
Central hub for Boohoo Group's operations, including strategic direction, financial management, technology infrastructure, marketing, and brand oversight for its portfolio, including Dorothy Perkins.
Notable Features:
Modern office facilities designed to support a fast-paced digital retail environment, with open-plan workspaces and technological infrastructure for e-commerce.
Work Culture:
Likely reflects Boohoo Group's culture: dynamic, fast-moving, entrepreneurial, and digitally focused, with an emphasis on speed to market in the fashion sector.
HQ Significance:
This location is significant as it's the nerve center for Boohoo Group, which now steers the Dorothy Perkins brand, integrating it into its multi-brand online fashion platform.
Values Reflected in HQ: Digital innovation, agility, brand synergy, and centralized operational efficiency for its various fashion labels.
Location:
As part of Boohoo Group, Dorothy Perkins has an extensive global reach through its e-commerce platform. Boohoo Group ships to over 200 countries worldwide from its centralized distribution network. Functions supported globally include online retail, digital marketing tailored to various regions, international shipping and logistics, and localized customer service where applicable. The primary markets include the UK, USA, Europe, and Australia, with dedicated websites or offerings for many of these regions.
Street Address:
49-51 Dale Street
City:
Manchester
State/Province:
Greater Manchester
Country:
United Kingdom
Dorothy Perkins's Global Presence
Burnley, Lancashire, UK
Address: Boohoo Group plc, Widow Hill Road, Heasandford Industrial Estate, Burnley, BB10 2BQ, UK
Manages logistics, order fulfillment, and customer support for Boohoo Group's brands, including Dorothy Perkins, for the UK and international markets.
London, UK
Address: 10 Great Pulteney Street, London, W1F 9NB, UK (Boohoo Group London Office)
Supports brand development, media relations, and talent acquisition in the fashion capital, complementing the Manchester HQ.
Buying Intent Signals for Dorothy Perkins
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Dorothy Perkins
As of April 2025, Dorothy Perkins' leadership includes:
Investors of Dorothy Perkins
Dorothy Perkins has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Boohoo Group has seen significant executive changes, particularly with the appointment of a new CFO. These changes aim to strengthen financial leadership as the company navigates a challenging retail market.
Departures
New Appointments:
Technology (Tech Stack) used by Dorothy Perkins
Discover the tools Dorothy Perkins uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Dorothy Perkins Email Formats and Examples
Email addresses at Boohoo Group commonly use the first_name.last_name or first_initial_last_name format. Given Dorothy Perkins is part of Boohoo, communications would be through Boohoo Group's corporate email system.
first.last@boohooplc.com or firstinitiallast@boohooplc.com
Format
jane.doe@boohooplc.com
Example
80%
Success rate
News and media
Reuters • May 7, 2024
Dorothy Perkins owner Boohoo says it has 'positive momentum' after tough year
Boohoo, the owner of brands including Dorothy Perkins and PrettyLittleThing, reported a slump in annual profit but said it was seeing positive momentum this year. The company is focusing on cost savings and efficiency improvements across its brand portfolio....more
Drapers • February 9, 2024
Boohoo Group appoints new Debenhams.com CEO
Boohoo Group appointed Dan Finley as the new CEO of Debenhams.com. While not directly Dorothy Perkins, this shows ongoing leadership adjustments within Boohoo's acquired brands to drive online growth....more
The Guardian • October 3, 2023
Boohoo shares fall after sales forecast cut amid cost of living crisis
Boohoo Group, owner of Dorothy Perkins, cut its sales forecast for the year, citing the impact of the cost of living crisis on consumer spending and a slower-than-expected recovery in sales volumes. This impacts all brands under its umbrella....more
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