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Dormify is an e-commerce company specializing in stylish and affordable decor, bedding, and accessories for dorm rooms, apartments, and small living spaces. Founded in 2011 by mother-daughter duo Karen and Amanda Zuckerman, Dormify aims to help students and young adults personalize their living spaces with on-trend and functional products. They offer a wide range of items, from bedding and bath essentials to wall decor, storage solutions, and furniture, often curated into collections to inspire easy outfitting. In 2022, Dormify was acquired by furniture brand Burrow, though it continues to operate as an independent brand.
The New York headquarters serves as the central hub for Dormify's core operations, including brand strategy, merchandising, product design, digital marketing, e-commerce management, and customer experience.
Likely a contemporary office space designed to inspire creativity and collaboration, reflecting the brand's youthful and stylish aesthetic. Specific architectural details are not widely publicized, but it would be equipped for a modern e-commerce business.
The work culture at Dormify's HQ is expected to be dynamic, fast-paced, and collaborative, typical of a digitally native brand in the competitive e-commerce sector. It likely fosters creativity, innovation in trend-spotting, and a strong focus on the Gen Z customer.
Locating the headquarters in New York City provides Dormify with direct access to a rich talent pool, key industry events, market trends, and partnership opportunities within the fashion, home decor, and tech industries.
Dormify's primary market and operational focus are within the United States. Its e-commerce platform serves customers nationwide. While they may offer shipping to select nearby international locations (e.g., Canada, subject to their shipping policy), their global presence is mainly defined by the online accessibility of their store rather than physical international offices or broad international shipping capabilities.
200 W 41st St, Floor 10
New York
NY
USA
Address: Various locations (not publicly itemized as offices)
To ensure efficient nationwide logistics, reduce shipping times, and manage inventory effectively to serve its customer base across the U.S.
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As of April 2025, Dormify' leadership includes:
Dormify has been backed by several prominent investors over the years, including:
There have been no major, publicly announced executive hires or exits specifically for Dormify's named leadership team within the past 12 months. The company continues to be led by its co-founders, operating as an independent brand under Burrow.
Discover the tools Dormify uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Dormify's specific internal email format structure is not publicly confirmed. Common conventions for companies of its type include [first_initial][last]@dormify.com or [first]@dormify.com. For customer inquiries, they use dedicated support channels like help@dormify.com.
[first]@dormify.com or [first_initial][last]@dormify.com (unconfirmed pattern)
Format
amanda@dormify.com (example, unconfirmed)
Example
65%
Success rate
PR Newswire • July 11, 2023
Dormify and Pottery Barn Teen launched their second exclusive collaborative collection, offering stylish and functional dorm and apartment solutions for students ahead of the back-to-school season....more
Home Textiles Today • August 1, 2023
CEO Amanda Zuckerman discussed Dormify's strategy to cater to Gen Z's evolving needs for their living spaces, emphasizing trends, sustainability, and community building as the brand expands its reach beyond traditional dorm rooms....more
Retail Dive • January 26, 2022
Direct-to-consumer furniture brand Burrow acquired a majority stake in Dormify. Dormify continues to operate as an independent brand under its existing leadership, aiming to leverage Burrow's expertise in scaling home furnishing businesses....more
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