What Does Dormify Do?

Total employees65
HeadquartersNew York
Founded2011

Dormify is an e-commerce company specializing in stylish and affordable decor, bedding, and accessories for dorm rooms, apartments, and small living spaces. Founded in 2011 by mother-daughter duo Karen and Amanda Zuckerman, Dormify aims to help students and young adults personalize their living spaces with on-trend and functional products. They offer a wide range of items, from bedding and bath essentials to wall decor, storage solutions, and furniture, often curated into collections to inspire easy outfitting. In 2022, Dormify was acquired by furniture brand Burrow, though it continues to operate as an independent brand.

Where Is Dormify's Headquarters?

HQ Function

The New York headquarters serves as the central hub for Dormify's core operations, including brand strategy, merchandising, product design, digital marketing, e-commerce management, and customer experience.

Notable Features:

Likely a contemporary office space designed to inspire creativity and collaboration, reflecting the brand's youthful and stylish aesthetic. Specific architectural details are not widely publicized, but it would be equipped for a modern e-commerce business.

Work Culture:

The work culture at Dormify's HQ is expected to be dynamic, fast-paced, and collaborative, typical of a digitally native brand in the competitive e-commerce sector. It likely fosters creativity, innovation in trend-spotting, and a strong focus on the Gen Z customer.

HQ Significance:

Locating the headquarters in New York City provides Dormify with direct access to a rich talent pool, key industry events, market trends, and partnership opportunities within the fashion, home decor, and tech industries.

Values Reflected in HQ: The headquarters likely aims to embody Dormify's brand values: style, self-expression, affordability, and a deep understanding of the lifestyle of students and young adults.

Location:

Dormify's primary market and operational focus are within the United States. Its e-commerce platform serves customers nationwide. While they may offer shipping to select nearby international locations (e.g., Canada, subject to their shipping policy), their global presence is mainly defined by the online accessibility of their store rather than physical international offices or broad international shipping capabilities.

Street Address:

200 W 41st St, Floor 10

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Dormify Operate Around the World?

Distribution Centers, USA

Address: Various locations (not publicly itemized as offices)

To ensure efficient nationwide logistics, reduce shipping times, and manage inventory effectively to serve its customer base across the U.S.

Buying Intent Signals for Dormify

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Dormify? Meet the Executive Team

As of April 2025, Dormify' leadership includes:

Amanda Zuckerman - Co-Founder & CEO
Karen Zuckerman - Co-Founder & Chief Brand Officer

Who's Investing in Dormify?

Dormify has been backed by several prominent investors over the years, including:

Burrow (Majority Stakeholder as of 2022)
American Eagle Outfitters
Gelman Growth
HZDG
Dorm Room Fund
NextGen Venture Partners
A-Level Capital
Maryland Venture Fund

What Leadership Changes Has Dormify Seen Recently?

Hire0
Exits0

There have been no major, publicly announced executive hires or exits specifically for Dormify's named leadership team within the past 12 months. The company continues to be led by its co-founders, operating as an independent brand under Burrow.

What Technology (Tech Stack) Is Used byDormify?

Discover the tools Dormify uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Dormify Email Formats and Examples

Dormify's specific internal email format structure is not publicly confirmed. Common conventions for companies of its type include [first_initial][last]@dormify.com or [first]@dormify.com. For customer inquiries, they use dedicated support channels like help@dormify.com.

[first]@dormify.com or [first_initial][last]@dormify.com (unconfirmed pattern)

Format

amanda@dormify.com (example, unconfirmed)

Example

65%

Success rate

What's the Latest News About Dormify?

PR NewswireJuly 11, 2023

Dormify and Pottery Barn Teen Announce Second Exclusive Collection for Back to School

Dormify and Pottery Barn Teen launched their second exclusive collaborative collection, offering stylish and functional dorm and apartment solutions for students ahead of the back-to-school season....more

Home Textiles TodayAugust 1, 2023

Dormify focused on being the ‘go-to brand for Gen Z living’

CEO Amanda Zuckerman discussed Dormify's strategy to cater to Gen Z's evolving needs for their living spaces, emphasizing trends, sustainability, and community building as the brand expands its reach beyond traditional dorm rooms....more

Retail DiveJanuary 26, 2022

Burrow acquires majority stake in Dormify

Direct-to-consumer furniture brand Burrow acquired a majority stake in Dormify. Dormify continues to operate as an independent brand under its existing leadership, aiming to leverage Burrow's expertise in scaling home furnishing businesses....more

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