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Dollarcity is a rapidly growing Latin American value retailer offering a wide assortment of general merchandise, consumables, and seasonal items at fixed price points (primarily up to US$4.00 or the local currency equivalent). With a strong and expanding presence in El Salvador, Guatemala, Colombia, and Peru, Dollarcity aims to provide customers with compelling value in conveniently located stores. The company was founded in El Salvador in 2009 and has been majority-owned (50.1%) by Canadian discount retailer Dollarama Inc. since 2019.
The headquarters in Panama oversees strategic planning, finance, international supply chain management, IT infrastructure, legal affairs, and overall corporate governance for Dollarcity's operations in its various markets.
Likely housed in a modern office building equipped with facilities to support international business operations and collaboration between country teams. Specific architectural details are not publicly promoted.
Characterized by a dynamic, fast-paced, and results-driven environment, typical of the value retail sector. There is a strong emphasis on growth, operational efficiency, cost-effectiveness, and cross-cultural collaboration due to its diverse multinational workforce and market presence.
The Panama headquarters is strategically important due to its geopolitical location, offering a stable, logistically advantageous, and business-friendly environment. This facilitates effective management of operations across various Latin American markets and seamless liaison with its majority owner, Dollarama.
Dollarcity's operational footprint is concentrated in Latin America, where it has established a significant and continuously expanding retail presence in El Salvador, Guatemala, Colombia, and Peru. Its global functions, coordinated from the corporate headquarters in Panama and supported by dedicated country-specific offices, encompass international product sourcing (often leveraging Dollarama's scale), comprehensive supply chain management, retail operations strategy and execution, merchandising and category management, localized marketing and brand development, financial oversight and control, and human resources management tailored to the specific legal and cultural contexts of each market.
Business District, Panama City (Specific public street address not widely detailed)
Panama City
Panama Province
Panama
Address: Likely located in a commercial or industrial zone such as Zona Industrial Montevideo, Bogotá (Specific public address not widely detailed)
To spearhead Dollarcity's continued growth and operational excellence within the Colombian market, adapting the company's unique value proposition to meet local consumer demands and effectively navigate the competitive retail landscape in this major South American economy.
Address: Carretera Panamericana, near industrial parks in Santa Tecla/Merliot area (General operational area for warehousing and national distribution)
To maintain and optimize retail operations and supply chain efficiency in El Salvador, ensuring a strong and consistent brand presence and customer service in one of its earliest and most established markets.
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As of April 2025, Dollarcity' leadership includes:
Dollarcity has been backed by several prominent investors over the years, including:
As a majority-owned subsidiary, specific high-profile executive changes at Dollarcity are not always broadly publicized as standalone announcements. Such changes, if significant, may be communicated as part of internal structuring or within Dollarama's investor relations updates concerning its Latin American segment. No major, widely publicized standalone announcements regarding Dollarcity executive hires or exits have been prominent in the general news flow over the last 12 months.
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While Dollarcity's precise internal email format is not publicly confirmed, multinational corporations of its scale typically adopt standardized email address patterns for professional communication. Common formats often include a combination of the employee's first and last name.
[finitial][lastname]@dollarcity.com (e.g., jdoe@dollarcity.com) or [firstname].[lastname]@dollarcity.com (e.g., jane.doe@dollarcity.com)
Format
rsanchez@dollarcity.com or rogelio.sanchez@dollarcity.com
Example
75%
Success rate
Reuters / Yahoo Finance • June 5, 2024
Dollarama Inc., Dollarcity's Canadian parent company, surpassed first-quarter revenue estimates, partly fueled by the robust performance and continued expansion of its Dollarcity international segment. Dollarcity's sales saw a notable increase of 14.7%, and the chain added 13 net new stores during the quarter, bringing its total to 554 stores across Latin America....more
GlobeNewswire / MarketScreener • April 4, 2024
Dollarama's Fiscal 2024 financial report highlighted a significant 21.5% increase in sales for its Dollarcity segment over the full year. This impressive growth was driven by the opening of 84 net new stores and a 10.9% rise in comparable store sales. Dollarcity has a long-term target of reaching 850 stores by the year 2029....more
Valora Analitik (Colombian financial news outlet) • February 20, 2024
Dollarcity is set to continue its aggressive expansion strategy within the Colombian market, with official plans to inaugurate more store locations across the country during 2024. The company aims to solidify its market position in Colombia by significantly increasing its retail footprint and making its affordable product range accessible to a broader customer base....more
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