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Dollar Thrifty Automotive Group, Inc. comprised the car rental brands Dollar Rent A Car and Thrifty Car Rental. Formed in 1990, it operated as a significant player in the global rental car industry, particularly strong in the leisure travel segment catering to budget-conscious customers. In November 2012, Dollar Thrifty Automotive Group was acquired by Hertz Global Holdings for approximately $2.3 billion. Today, the Dollar and Thrifty brands continue to operate globally under the Hertz umbrella, maintaining their distinct brand identities while benefiting from Hertz's extensive global infrastructure, fleet management capabilities, advanced technology, and broader market reach. These brands remain key components of Hertz's multi-brand strategy, targeting value-oriented leisure and small business travelers.
Global headquarters for Hertz, Dollar, and Thrifty car rental brands, overseeing worldwide strategy, operations, marketing, finance, IT, and corporate functions.
Modern, LEED Gold certified corporate campus designed to foster collaboration and innovation. It includes amenities such as a fitness center, cafeteria, and walking trails.
Focused on customer service excellence, operational efficiency, and innovation in mobility solutions. Emphasis on teamwork, sustainability, and adapting to the evolving travel industry landscape. Aims to be a diverse and inclusive workplace.
Serves as the central command for one of the world's largest vehicle rental companies, influencing the strategic direction, technological advancements, and operational standards for the Hertz, Dollar, and Thrifty brands globally.
Through its parent company Hertz Global Holdings, the Dollar and Thrifty brands have a significant global presence. They operate in approximately 150 countries with thousands of locations across North America, Europe, Latin America, Africa, Asia, Australia, and the Middle East. This extensive network includes airport and off-airport rental locations, supporting both leisure and business travelers worldwide with a wide range of vehicle options tailored to the value segment.
8501 Williams Rd
Estero
Florida
USA
Address: Hertz House, 11 Vine Street, Uxbridge, Middlesex, UB8 1QE, UK
Key hub for managing and expanding car rental services and brand presence in the EMEA and APAC regions, tailoring services to diverse international markets and ensuring alignment with global corporate objectives.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Dollar Thrifty Automotive Group' leadership includes:
Dollar Thrifty Automotive Group has been backed by several prominent investors over the years, including:
Hertz Global Holdings, the parent company of Dollar Thrifty, experienced a key leadership transition in the past year with the appointment of a new Chief Executive Officer. This change is part of ongoing efforts to strengthen the company's strategic direction and operational performance.
Discover the tools Dollar Thrifty Automotive Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Email communications for matters related to Dollar Thrifty Automotive Group would typically go through its parent company, Hertz Global Holdings. Hertz primarily uses common corporate email formats such as [first_initial][last]@hertz.com and [first].[last]@hertz.com. Understanding these patterns can be useful for professional communication.
[first_initial][last]@hertz.com (e.g., jsmith@hertz.com), [first].[last]@hertz.com (e.g., john.smith@hertz.com)
Format
gwest@hertz.com
Example
85%
Success rate
Hertz Newsroom • April 25, 2024
Hertz Global Holdings reported its first quarter 2024 financial results, noting ongoing challenges with vehicle depreciation, particularly concerning its electric vehicle fleet. The company outlined strategies aimed at improving profitability and fleet management moving forward....more
Hertz Newsroom • March 18, 2024
Hertz Global Holdings announced that Gil West, former COO of Delta Air Lines and Cruise, would become its new Chief Executive Officer, effective April 1, 2024. Stephen Scherr decided to step down as CEO and from the Board of Directors....more
Reuters • January 11, 2024
Hertz announced its decision to sell approximately 20,000 electric vehicles from its U.S. fleet, constituting about one-third of its global EV fleet. The company cited higher-than-expected collision and damage repair costs for EVs and planned to reinvest in gasoline-powered cars....more
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