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DNAFit Limited is a UK-based wellness genetics company that specializes in providing DNA testing and analysis to offer personalized insights into nutrition, fitness, and overall well-being. Their services aim to empower individuals to make informed decisions about their lifestyle choices based on their unique genetic predispositions. In 2018, DNAFit was acquired by Prenetics, a leading global genomics and diagnostic testing company, and now operates as a key brand within Prenetics' consumer health portfolio, expanding its reach and technological capabilities.
Serves as an operational and R&D hub for DNAFit products, supporting customer service, marketing, and product development for the EMEA region under Prenetics.
Likely modern office facilities within a larger corporate building shared with Prenetics, designed to foster collaboration and innovation in the health-tech space.
As part of Prenetics, the work culture is expected to be dynamic, science-driven, and customer-focused, emphasizing innovation in personalized health and wellness. It would encourage cross-functional collaboration and a fast-paced environment typical of a growth-stage global tech company.
The London base remains significant as the origin of DNAFit's pioneering work in consumer genetics for fitness and nutrition, and now acts as a key part of Prenetics' global strategy in preventative health.
Through its parent company Prenetics, DNAFit's products and services are available in over 30 countries across Europe, Asia, the Middle East, Africa, and the Americas. Prenetics' global infrastructure supports DNAFit's international sales, laboratory processing, logistics, and customer support, enabling a worldwide reach for its personalized wellness solutions.
c/o Prenetics EMEA, The St Botolph Building, 138 Houndsditch (Previous known addresses include Mepham Street or Waterloo Road; current operations are within Prenetics' London infrastructure)
London
England
United Kingdom
Address: 6/F, Prosperity Millennia Plaza, 663 King's Road, Quarry Bay, Hong Kong
Serves as the central hub for Prenetics' global operations, driving innovation and market expansion for products like DNAFit across Asia and other international markets.
Address: Undisclosed specific address, operates within Prenetics' South African network.
Supports the distribution and adoption of DNAFit's genetic testing services in South Africa and surrounding African markets.
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As of April 2025, DNAfit' leadership includes:
DNAfit has been backed by several prominent investors over the years, including:
Specific executive changes exclusively for 'DNAFit Limited' are minimal as it's an integrated brand within Prenetics. Key leadership, like founder Avi Lasarow, transitioned into significant roles within Prenetics post-acquisition and continues to guide DNAFit's strategy as part of the broader Prenetics EMEA operations. Most high-level appointments or departures would be at the Prenetics corporate level.
Discover the tools DNAfit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Email addresses for DNAFit personnel are typically integrated into the Prenetics system. Common formats for Prenetics group companies include [first].[last]@prenetics.com or [firstinitial][lastname]@prenetics.com. For historical or direct DNAFit branding, [first].[last]@dnafit.com might also be used.
[first].[last]@prenetics.com or [f][last]@prenetics.com; potentially [first].[last]@dnafit.com
Format
avi.lasarow@prenetics.com (example format for key personnel)
Example
80%
Success rate
TechCrunch • April 19, 2018
Hong Kong-based genetics testing startup Prenetics has acquired DNAFit, a U.K. counterpart focused on fitness and nutrition. The deal, which a source close to the companies told TechCrunch is worth $10 million, will see Prenetics expand its consumer-focused DNA tests into Europe....more
Prenetics Investor Relations • November 17, 2022
Prenetics (PRE) reported its financial results, highlighting consumer health segments which include products and services from the DNAFit brand. The report discussed revenue contributions and strategic focus on direct-to-consumer genetic testing, indicating continued integration and development of DNAFit's offerings....more
Business Wire • October 3, 2023
Prenetics outlined its strategic shift towards preventative healthcare, leveraging its genomic testing capabilities which include the technologies and market understanding gained from DNAFit. This indicates a focus on more comprehensive health solutions building on the DNAFit legacy....more
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