DL1961
DL1961's Overview
DL1961 Premium Denim is a family-owned company dedicated to creating premium denim with a focus on sustainability and technological innovation. Founded in 2008 in New York City, DL1961 utilizes a vertically-integrated manufacturing process, allowing for comprehensive control over its environmental impact. The brand is renowned for its use of eco-friendly fibers, water-efficient production methods (claiming to use less than 10 gallons of water per pair compared to the industry standard of 1500 gallons), and advanced fabric technologies like Instasculpt for flattering fits. Their mission is to provide high-quality, perfectly-fitting denim that minimizes its footprint on the planet.
Where is DL1961's Headquarters?
HQ Function
Serves as the central hub for design, marketing, sales operations, PR, and overall brand strategy. It's where collections are conceptualized and presented to buyers and media.
Notable Features:
The New York space likely includes modern showrooms to display latest collections, collaborative workspaces, and offices designed to reflect the brand's premium, contemporary, and sustainable ethos.
Work Culture:
A dynamic and fast-paced environment typical of the fashion industry, driven by innovation in sustainability and design. The culture emphasizes creativity, collaboration, and a passion for eco-conscious practices.
HQ Significance:
Its New York City location places DL1961 at the epicenter of global fashion trends, facilitating access to industry talent, media, and key retail partners.
Values Reflected in HQ: The headquarters' design and operations aim to reflect DL1961's core values: sustainability, innovation, quality, and a transparent approach to fashion.
Location:
DL1961 Premium Denim operates with a global mindset, anchored by its design and marketing headquarters in New York City and its primary, self-owned sustainable manufacturing facility in Pakistan. The brand sells its products worldwide through its robust e-commerce platform and an extensive network of high-end department stores, boutiques, and online retailers across North America, Europe, Asia, and Australia. This global distribution network ensures their innovative and eco-conscious denim is accessible to a broad international customer base.
Street Address:
530 7th Avenue, Floor M1
City:
New York
State/Province:
NY
Country:
USA
DL1961's Global Presence
Karachi, Pakistan
Address: [Specific industrial area, address not publicly detailed for security/proprietary reasons]
The facility is central to DL1961's eco-friendly production, incorporating water recycling systems (98% of water recycled), solar power, and efficient dyeing techniques. It's the backbone of their sustainable supply chain.
Buying Intent Signals for DL1961
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Executive Team of DL1961
As of April 2025, DL1961' leadership includes:
Investors of DL1961
DL1961 has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a private, family-led company, DL1961 Premium Denim typically does not publicize minor executive changes. No major new hires or departures at the highest executive echelons have been widely reported in the past 12 months, indicating stability in its core leadership.
Technology (Tech Stack) used by DL1961
Discover the tools DL1961 uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
DL1961 Email Formats and Examples
DL1961 Premium Denim likely uses common corporate email formats. The most probable patterns are combinations of first name and last name, or first initial and last name, at their domain.
[first_initial][last]@dl1961.com (e.g., jahmed@dl1961.com) or [first]@dl1961.com (e.g., sarah@dl1961.com)
Format
info@dl1961.com
Example
70%
Success rate
News and media
Forbes • April 21, 2023
How DL1961 Is Making The Most Sustainable Denim On The Planet
Forbes contributor Celia Shatzman highlighted DL1961's significant efforts in sustainable denim manufacturing, detailing their water conservation, energy efficiency, and use of eco-friendly materials in their vertically integrated facility....more
Sourcing Journal • October 25, 2023
DL1961 Takes Retro Looks and Modern Sustainability to New Heights for Spring ’24
Sourcing Journal reported on DL1961's Spring 2024 collection, which combines retro-inspired designs with the brand's ongoing commitment to sustainable practices, including the use of Better Cotton and innovative fabric treatments....more
Glossy • February 1, 2024
Fashion brands are betting on AI-generated influencers
DL1961 was mentioned in a Glossy article discussing the trend of fashion brands, including DL1961, experimenting with AI-generated influencers for marketing campaigns to connect with younger, digitally-native audiences....more
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