HQ Function

Served as a primary operational and administrative hub for financial advisory services, client management, and corporate functions before its administration.

Notable Features:

Located in a modern high-rise in North Sydney's central business district, offering contemporary office facilities typical of financial services firms.

Work Culture:

Reports and regulatory findings suggest a culture that became heavily focused on the sale of in-house products, particularly the URF. This led to high-pressure sales tactics and conflicts of interest. Earlier years may have reflected a more traditional financial advisory culture.

HQ Significance:

The Sydney headquarters represented a central point of control and a key client-facing center for Dixon Advisory's national operations, especially after its integration into the larger Evans Dixon group.

Values Reflected in HQ: The choice of prime office locations in major business districts aimed to project an image of stability, professionalism, and accessibility. However, operational practices later revealed by ASIC reflected a prioritization of in-house product sales.

Location:

Dixon Advisory's operations were primarily concentrated in Australia, offering financial advisory services across major cities. It established an international presence in the United States (New York) to manage its US Masters Residential Property Fund (URF), which involved direct investment and management of US real estate assets. This US operation was a critical component of one of its key, and ultimately most problematic, investment offerings.

Street Address:

Level 15, 100 Pacific Highway (as part of E&P Financial Group)

City:

North Sydney

State/Province:

NSW

Country:

Australia