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Distribion, now a key platform within Critical Mass (an Omnicom Group company), is a specialized distributed marketing solution. It empowers enterprises, particularly those in regulated industries, to efficiently manage and deploy marketing communications, digital assets, and multi-channel campaigns across their distributed sales forces, franchisees, or local branches. The platform offers robust tools for marketing automation, personalization, lead management, and compliance, ensuring brand consistency and localized marketing effectiveness.
Serves as the primary operational and development hub for the Distribion marketing automation platform and its dedicated team within Critical Mass.
Located in Addison's technology corridor, the office likely provides a modern, collaborative environment conducive to software development and client support operations.
As part of Critical Mass, the Distribion team likely embodies a culture of digital innovation, agility, and client-focused solutions, benefiting from the resources and expertise of a global digital experience design agency.
Key operational hub for the Distribion platform team, driving its development, innovation, and client support within the Critical Mass network. Its Texas location places it in a vibrant tech and business environment.
While the core Distribion platform team is based in Addison, Texas, as part of Critical Mass, it benefits from a significant global presence. Critical Mass has offices across North America, Europe, Asia, and South America. This global network supports international clients and provides localized expertise, enabling the Distribion platform to serve enterprises with distributed networks worldwide. Functions supported globally include client services, strategic consulting, technology implementation, and support for multinational marketing campaigns facilitated by the broader Critical Mass organization.
5057 Keller Springs Rd, Suite 300
Addison
Texas
USA
Address: Suite 1200, 639 5th Ave SW, Calgary, AB T2P 0M9, Canada
Global headquarters driving Critical Mass's worldwide operations, innovation, and client relationships, thereby extending support and resources to the Distribion platform.
Address: 200 Vesey St, 26th Floor, New York, NY 10281, USA
Serves as a key operational and client service center for the East Coast and broader US market, enhancing Distribion's service capabilities through Critical Mass's network.
Address: Bankside 3, 90-100 Southwark St, London SE1 0SW, United Kingdom
Facilitates Critical Mass's operations and client services in the EMEA region, indirectly supporting Distribion's international clientele.
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As of April 2025, Distribion' leadership includes:
Distribion has been backed by several prominent investors over the years, including:
Following its acquisition by Critical Mass in October 2020, executive leadership for the Distribion platform is integrated within Critical Mass. No major standalone 'Distribion Inc.' executive hires or exits have been publicly announced in the last 12 months specifically for the platform team. Leadership has remained stable under Critical Mass's structure. Significant leadership transitions related to Distribion primarily occurred around the acquisition period.
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Distribion, as part of Critical Mass, likely utilizes standard corporate email formats. For personnel directly associated with the Distribion platform, emails may use the @distribion.com domain. A commonly observed pattern is first_name.last_name@distribion.com. Emails for broader Critical Mass team members would typically use @criticalmass.com.
first.last@distribion.com
Format
jane.doe@distribion.com
Example
75%
Success rate
distribion.com • June 1, 2023
Distribion announced its recognition as a Strong Performer by Forrester Research in 'The Forrester Wave™: Through-Channel Marketing Automation, Q2 2023' report. This acknowledgment highlights the platform's capabilities in helping enterprises manage and automate marketing efforts through their distributed sales channels and local networks....more
distribion.com • February 23, 2023
Distribion shared its inclusion in the Gartner Market Guide for Partner Relationship Management Applications. This recognition underscores Distribion's strengths in providing tools that empower brands to effectively manage relationships and marketing initiatives with their channel partners....more
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