What Does Distribion Do?

Total employees11-50
HeadquartersAddison
Founded2006

Distribion, now a key platform within Critical Mass (an Omnicom Group company), is a specialized distributed marketing solution. It empowers enterprises, particularly those in regulated industries, to efficiently manage and deploy marketing communications, digital assets, and multi-channel campaigns across their distributed sales forces, franchisees, or local branches. The platform offers robust tools for marketing automation, personalization, lead management, and compliance, ensuring brand consistency and localized marketing effectiveness.

Where Is Distribion's Headquarters?

HQ Function

Serves as the primary operational and development hub for the Distribion marketing automation platform and its dedicated team within Critical Mass.

Notable Features:

Located in Addison's technology corridor, the office likely provides a modern, collaborative environment conducive to software development and client support operations.

Work Culture:

As part of Critical Mass, the Distribion team likely embodies a culture of digital innovation, agility, and client-focused solutions, benefiting from the resources and expertise of a global digital experience design agency.

HQ Significance:

Key operational hub for the Distribion platform team, driving its development, innovation, and client support within the Critical Mass network. Its Texas location places it in a vibrant tech and business environment.

Values Reflected in HQ: Reflects values of technological excellence, customer partnership, and marketing innovation, central to both Distribion's platform and Critical Mass's broader mission.

Location:

While the core Distribion platform team is based in Addison, Texas, as part of Critical Mass, it benefits from a significant global presence. Critical Mass has offices across North America, Europe, Asia, and South America. This global network supports international clients and provides localized expertise, enabling the Distribion platform to serve enterprises with distributed networks worldwide. Functions supported globally include client services, strategic consulting, technology implementation, and support for multinational marketing campaigns facilitated by the broader Critical Mass organization.

Street Address:

5057 Keller Springs Rd, Suite 300

City:

Addison

State/Province:

Texas

Country:

USA

Where Else Does Distribion Operate Around the World?

Calgary, Alberta, Canada

Address: Suite 1200, 639 5th Ave SW, Calgary, AB T2P 0M9, Canada

Global headquarters driving Critical Mass's worldwide operations, innovation, and client relationships, thereby extending support and resources to the Distribion platform.

New York, New York, USA

Address: 200 Vesey St, 26th Floor, New York, NY 10281, USA

Serves as a key operational and client service center for the East Coast and broader US market, enhancing Distribion's service capabilities through Critical Mass's network.

London, United Kingdom

Address: Bankside 3, 90-100 Southwark St, London SE1 0SW, United Kingdom

Facilitates Critical Mass's operations and client services in the EMEA region, indirectly supporting Distribion's international clientele.

Buying Intent Signals for Distribion

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Distribion? Meet the Executive Team

As of April 2025, Distribion' leadership includes:

Tim Storer - President, Distribion Platform
Michael Rochester - Chief Technology Officer, Distribion Platform
Ian Tait - VP, Customer Success, Distribion Platform
Erin Hogge - VP of Marketing, Distribion Platform

Who's Investing in Distribion?

Distribion has been backed by several prominent investors over the years, including:

Silverton Partners
Trellis Partners

What Leadership Changes Has Distribion Seen Recently?

Hire0
Exits0

Following its acquisition by Critical Mass in October 2020, executive leadership for the Distribion platform is integrated within Critical Mass. No major standalone 'Distribion Inc.' executive hires or exits have been publicly announced in the last 12 months specifically for the platform team. Leadership has remained stable under Critical Mass's structure. Significant leadership transitions related to Distribion primarily occurred around the acquisition period.

What Technology (Tech Stack) Is Used byDistribion?

Discover the tools Distribion uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Distribion Email Formats and Examples

Distribion, as part of Critical Mass, likely utilizes standard corporate email formats. For personnel directly associated with the Distribion platform, emails may use the @distribion.com domain. A commonly observed pattern is first_name.last_name@distribion.com. Emails for broader Critical Mass team members would typically use @criticalmass.com.

first.last@distribion.com

Format

jane.doe@distribion.com

Example

75%

Success rate

What's the Latest News About Distribion?

distribion.comJune 1, 2023

Distribion by Critical Mass Named a Strong Performer in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2023

Distribion announced its recognition as a Strong Performer by Forrester Research in 'The Forrester Wave™: Through-Channel Marketing Automation, Q2 2023' report. This acknowledgment highlights the platform's capabilities in helping enterprises manage and automate marketing efforts through their distributed sales channels and local networks....more

distribion.comFebruary 23, 2023

Distribion by Critical Mass Recognized in Gartner® Market Guide for Partner Relationship Management Applications

Distribion shared its inclusion in the Gartner Market Guide for Partner Relationship Management Applications. This recognition underscores Distribion's strengths in providing tools that empower brands to effectively manage relationships and marketing initiatives with their channel partners....more

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