What Does Distractify Do?

Total employees20
HeadquartersNew York
Founded2013

Distractify is a digital media company known for producing and curating viral content, including entertainment news, trending stories, quizzes, and humorous listicles. It aims to capture the attention of a broad millennial and Gen Z audience with easily digestible and shareable content. Acquired by Engrost Inc. in 2017, which later became part of Trusted Media Brands (TMB), Distractify continues to operate as a popular online destination for light-hearted and engaging material.

Where Is Distractify's Headquarters?

HQ Function

Serves as the central hub for Trusted Media Brands' operations, including editorial oversight, business development, marketing, and technology for its portfolio of brands, including Distractify. Content creation for Distractify is also managed from here or by distributed teams.

Notable Features:

Modern office facilities equipped for digital media production and collaboration, likely featuring open-plan workspaces and state-of-the-art technology infrastructure.

Work Culture:

A fast-paced, digitally-focused environment emphasizing creativity, collaboration, and quick turnaround for trending content. Likely embodies a blend of traditional media company structure (from TMB) with a startup-like agility for its digital brands.

HQ Significance:

The New York headquarters is significant as it places Distractify within a major media and advertising hub, facilitating partnerships, talent acquisition, and staying attuned to industry trends.

Values Reflected in HQ: Innovation in digital content, audience engagement, adaptability to changing media landscapes, and leveraging the power of shareable content.

Location:

While Distractify's physical offices are primarily in the USA through its parent company Trusted Media Brands, its content reaches a global audience online. Functions supported globally include content distribution via its website and social media channels, audience engagement across various platforms, and remote contributions from writers and creators worldwide. Its digital nature allows for worldwide accessibility and consumption.

Street Address:

750 Third Avenue

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Distractify Operate Around the World?

White Plains, New York/USA

Address: 44 South Broadway, White Plains, NY 10601, USA

Serves as a significant operational base for TMB, supporting various digital and print properties with shared services and strategic oversight.

Milwaukee, Wisconsin/USA

Address: 1610 N 2nd St, Milwaukee, WI 53212, USA

Functions as a key operational and talent hub for TMB in the Midwest, supporting content creation and digital product development.

Buying Intent Signals for Distractify

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Distractify? Meet the Executive Team

As of April 2025, Distractify' leadership includes:

Bonnie Kintzer - President and CEO, Trusted Media Brands
Beth Tomkiw - Chief Content Officer, Trusted Media Brands
Jason Sinclair - Chief Technology & Product Officer, Trusted Media Brands
Dean Durbin - Chief Financial Officer, Trusted Media Brands

Who's Investing in Distractify?

Distractify has been backed by several prominent investors over the years, including:

Originally venture-backed (specific early-stage investors less public).
Acquired by Engrost Inc. in 2017.
Currently part of Trusted Media Brands (TMB), which is a privately held company with a history of private equity ownership (e.g., previously involved firms like consensual). TMB itself was backed by JAZZ Venture Partners in a 2021 funding round.

What Leadership Changes Has Distractify Seen Recently?

Hire0
Exits0

Information on specific executive changes directly impacting only Distractify is not readily available, as it's a brand within TMB. Any major changes would typically be at the TMB parent level. No major TMB executive changes directly tied to Distractify have been widely publicized in the last 12 months. General hiring continues for editorial and content roles.

Departures

N/A, No specific high-profile executive departures directly impacting Distractify within TMB have been publicly announced in the last 12 months.

New Appointments:

N/A, No specific high-profile new appointments directly impacting Distractify within TMB have been publicly announced in the last 12 months.

What Technology (Tech Stack) Is Used byDistractify?

Discover the tools Distractify uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Distractify Email Formats and Examples

While Distractify is part of Trusted Media Brands, direct email addresses for Distractify staff may use the @distractify.com domain. Common formats for media companies include first initial + last name or first name . last name.

Common formats could be [first_initial][last]@distractify.com or [first].[last]@distractify.com

Format

jdoe@distractify.com or jane.doe@distractify.com

Example

75%

Success rate

What's the Latest News About Distractify?

Distractify.com (Self-Published/Brand Update)February 8, 2023

Distractify Unveils Refreshed Logo and Branding

Distractify announced an update to its branding, including a new logo, as part of its ongoing efforts to stay fresh and engaging for its audience. The 'About Us' page reflects this change, highlighting their commitment to entertainment and pop culture....more

Trusted Media Brands Press ReleaseOctober 26, 2022

Trusted Media Brands (Parent of Distractify) Observes 100th Anniversary

Trusted Media Brands, the parent company of Distractify, celebrated its 100th anniversary, highlighting the growth of its digital properties, including Distractify, as key to its future success and evolution from traditional print media....more

Distractify.comOngoing

Distractify Continues to Expand Content Verticals

Distractify consistently updates its platform with new content across various verticals, including entertainment, TV, movies, celebrities, gaming, and human interest stories, catering to a wide range of user interests and current trends....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Distractify, are just a search away.