HQ Function

Served as a key creative and development hub for Disney's interactive entertainment, including video game design, mobile app development, online content creation, and technological innovation for digital platforms.

Notable Features:

Part of the Grand Central Creative Campus (GC3), which features state-of-the-art production facilities, collaborative workspaces, and an environment designed to foster creativity. GC3 is known for its unique architecture blending historic elements with modern design.

Work Culture:

A dynamic and innovative work culture that blended Disney's rich storytelling heritage with a focus on technology and interactive entertainment. Emphasized collaboration, creativity, and passion for bringing Disney magic to digital platforms.

HQ Significance:

This location was central to Disney's strategy for expanding its presence in the digital realm, developing new forms of entertainment, and engaging with consumers through interactive experiences and games.

Values Reflected in HQ: The headquarters and its operations reflected Disney's core values of innovation, quality, storytelling, and delighting audiences, applied to the then-emerging field of interactive entertainment.

Location:

While 'Disney Interactive' as a distinct segment has been restructured, its functions are supported globally within The Walt Disney Company. These include: game development and co-development with external studios, mobile game publishing and live operations, marketing and distribution of interactive products, localization for international markets, management of Disney's online portals and digital experiences, and licensing of Disney IP for third-party game development. These operations aim to deliver Disney's interactive entertainment to a worldwide audience.

Street Address:

1200 Grand Central Ave (Grand Central Creative Campus - illustrative, specific Disney Interactive buildings varied)

City:

Glendale

State/Province:

California

Country:

USA