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Discover Puerto Rico is the official, private, not-for-profit Destination Marketing Organization (DMO) for Puerto Rico. Established in 2018, its primary mission is to make Puerto Rico visible to the world as a premier travel destination. By implementing comprehensive marketing, sales, and promotional strategies, Discover Puerto Rico aims to drive economic growth by increasing visitor arrivals, hotel occupancy, and overall tourism revenue for the island. It works in collaboration with the local tourism industry and government stakeholders to unify efforts and maximize Puerto Rico's tourism potential.
Serves as the central hub for strategic planning, global marketing operations, destination sales, research, communications, administrative functions, and stakeholder collaboration.
Modern office facilities situated within the historically rich Old San Juan district, designed to foster creativity and collaboration among the team dedicated to promoting Puerto Rican culture and tourism.
Characterized by a passionate, dynamic, collaborative, and innovative environment. Employees are driven by a shared commitment to showcasing Puerto Rico's unique attractions, cultural richness, and warm hospitality to a global audience.
The headquarters is the nerve center for all national and international efforts to position Puerto Rico as a leading Caribbean travel destination, directly influencing the island's tourism economy, brand perception, and global image.
Discover Puerto Rico actively markets the island across key global regions, with a primary focus on the United States mainland, which constitutes the largest source market. Significant efforts are also directed towards Canada, Europe (with an emphasis on Spain, the United Kingdom, and Germany), and Latin America. This global outreach is achieved through integrated marketing campaigns, robust digital and social media strategies, public relations initiatives, strategic partnerships with airlines and tour operators, and active participation in major international travel trade shows and events.
500 Calle de la Tanca, Suite 402
San Juan
PR
USA
Address: Operations in these markets are typically managed through strategic partnerships, in-market public relations and marketing agencies, and remote team members rather than dedicated physical branch offices.
To extend Discover Puerto Rico's marketing reach, enhance brand visibility, and effectively tailor promotional efforts to the unique characteristics and preferences of travelers in crucial international regions, ultimately driving visitation and economic impact for Puerto Rico.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Discover Puerto Rico' leadership includes:
Discover Puerto Rico has been backed by several prominent investors over the years, including:
Over the past year, Discover Puerto Rico has focused on strengthening its leadership team, notably with a key appointment to helm its marketing division. This move underscores the organization's ongoing commitment to innovative and effective destination promotion on a global scale. No major executive departures have been publicly announced during this period.
Discover the tools Discover Puerto Rico uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Discover Puerto Rico likely utilizes standard corporate email address formats for its employees. The most common patterns typically involve combinations of an employee's first and last name, or initials, followed by the @discoverpuertorico.com domain.
[first_initial][last]@discoverpuertorico.com
Format
rcortes@discoverpuertorico.com
Example
80%
Success rate
TravelPulse • May 7, 2024
Discover Puerto Rico announced a landmark first quarter for 2024, achieving new records in lodging income, visitor arrivals, and overall tourism-related economic activity. These results underscore the effectiveness of the DMO's data-driven strategies and the sustained, strong appeal of Puerto Rico as a premier global travel destination....more
Caribbean Journal • February 20, 2024
Discover Puerto Rico confirmed that 2023 was the best year in history for the island's tourism industry, setting records for jobs, revenue, and visitor spending. The DMO highlighted strategic marketing and expanded air access as key contributors to this success....more
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