What Does Discover Puerto Rico Do?

Total employees145
HeadquartersSan Juan
Founded2018

Discover Puerto Rico is the official, private, not-for-profit Destination Marketing Organization (DMO) for Puerto Rico. Established in 2018, its primary mission is to make Puerto Rico visible to the world as a premier travel destination. By implementing comprehensive marketing, sales, and promotional strategies, Discover Puerto Rico aims to drive economic growth by increasing visitor arrivals, hotel occupancy, and overall tourism revenue for the island. It works in collaboration with the local tourism industry and government stakeholders to unify efforts and maximize Puerto Rico's tourism potential.

Where Is Discover Puerto Rico's Headquarters?

HQ Function

Serves as the central hub for strategic planning, global marketing operations, destination sales, research, communications, administrative functions, and stakeholder collaboration.

Notable Features:

Modern office facilities situated within the historically rich Old San Juan district, designed to foster creativity and collaboration among the team dedicated to promoting Puerto Rican culture and tourism.

Work Culture:

Characterized by a passionate, dynamic, collaborative, and innovative environment. Employees are driven by a shared commitment to showcasing Puerto Rico's unique attractions, cultural richness, and warm hospitality to a global audience.

HQ Significance:

The headquarters is the nerve center for all national and international efforts to position Puerto Rico as a leading Caribbean travel destination, directly influencing the island's tourism economy, brand perception, and global image.

Values Reflected in HQ: The headquarters and its operations embody a deep passion for Puerto Rico, innovation in destination marketing, collaboration with local and international partners, and a commitment to responsible and sustainable tourism growth.

Location:

Discover Puerto Rico actively markets the island across key global regions, with a primary focus on the United States mainland, which constitutes the largest source market. Significant efforts are also directed towards Canada, Europe (with an emphasis on Spain, the United Kingdom, and Germany), and Latin America. This global outreach is achieved through integrated marketing campaigns, robust digital and social media strategies, public relations initiatives, strategic partnerships with airlines and tour operators, and active participation in major international travel trade shows and events.

Street Address:

500 Calle de la Tanca, Suite 402

City:

San Juan

State/Province:

PR

Country:

USA

Where Else Does Discover Puerto Rico Operate Around the World?

Key International Markets (e.g., New York, USA; Madrid, Spain; Toronto, Canada)

Address: Operations in these markets are typically managed through strategic partnerships, in-market public relations and marketing agencies, and remote team members rather than dedicated physical branch offices.

To extend Discover Puerto Rico's marketing reach, enhance brand visibility, and effectively tailor promotional efforts to the unique characteristics and preferences of travelers in crucial international regions, ultimately driving visitation and economic impact for Puerto Rico.

Buying Intent Signals for Discover Puerto Rico

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Discover Puerto Rico? Meet the Executive Team

As of April 2025, Discover Puerto Rico' leadership includes:

Brad Dean - Chief Executive Officer
Ricardo Cortés - Chief Marketing Officer
Alisha Valentine - Chief Financial Officer
Edward Zayas - Chief Strategy Officer
Margaret Colón - Senior Vice President of Sales

Who's Investing in Discover Puerto Rico?

Discover Puerto Rico has been backed by several prominent investors over the years, including:

Discover Puerto Rico is a private, not-for-profit 501(c)(6) organization. Its primary funding mechanism is derived from a legislated portion of the hotel room tax collected across Puerto Rico, as mandated by Act 17-2017, rather than traditional equity investors.

What Leadership Changes Has Discover Puerto Rico Seen Recently?

Hire1
Exits0

Over the past year, Discover Puerto Rico has focused on strengthening its leadership team, notably with a key appointment to helm its marketing division. This move underscores the organization's ongoing commitment to innovative and effective destination promotion on a global scale. No major executive departures have been publicly announced during this period.

New Appointments:

Ricardo Cortés, Ricardo Cortés was appointed as the new Chief Marketing Officer to spearhead Discover Puerto Rico's comprehensive marketing initiatives and brand development worldwide.

What Technology (Tech Stack) Is Used byDiscover Puerto Rico?

Discover the tools Discover Puerto Rico uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Discover Puerto Rico Email Formats and Examples

Discover Puerto Rico likely utilizes standard corporate email address formats for its employees. The most common patterns typically involve combinations of an employee's first and last name, or initials, followed by the @discoverpuertorico.com domain.

[first_initial][last]@discoverpuertorico.com

Format

rcortes@discoverpuertorico.com

Example

80%

Success rate

What's the Latest News About Discover Puerto Rico?

TravelPulseMay 7, 2024

Discover Puerto Rico Reports Record-Breaking Q1 2024 Tourism Performance

Discover Puerto Rico announced a landmark first quarter for 2024, achieving new records in lodging income, visitor arrivals, and overall tourism-related economic activity. These results underscore the effectiveness of the DMO's data-driven strategies and the sustained, strong appeal of Puerto Rico as a premier global travel destination....more

Caribbean JournalFebruary 20, 2024

Discover Puerto Rico Confirms 2023 as Best Year Ever for Tourism

Discover Puerto Rico confirmed that 2023 was the best year in history for the island's tourism industry, setting records for jobs, revenue, and visitor spending. The DMO highlighted strategic marketing and expanded air access as key contributors to this success....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Discover Puerto Rico, are just a search away.