What Does Dirk van den Broek Do?

Total employees2839
HeadquartersVelsen-Noord
Founded1942

Dirk van den Broek is a prominent Dutch supermarket chain, renowned for its commitment to providing high-quality groceries and household products at competitive prices. With a strong presence across the Netherlands, Dirk focuses on a no-nonsense, value-driven shopping experience for its customers. The company is part of Detailresult Groep and has a long history in the Dutch retail landscape, tracing its origins back to 1942 and its first self-service store in 1953.

Where Is Dirk van den Broek's Headquarters?

HQ Function

The headquarters in Velsen-Noord serves as the central hub for Detailresult Groep, overseeing strategic planning, procurement, marketing, logistics, IT, HR, and financial operations for both Dirk van den Broek and DekaMarkt supermarket chains.

Notable Features:

The facility is a modern office and distribution complex designed for efficient large-scale retail operations, supporting the extensive network of Dirk supermarkets across the Netherlands.

Work Culture:

The work culture at the headquarters emphasizes efficiency, collaboration, and customer-centric strategies, characteristic of the fast-paced retail sector. There's a strong focus on achieving commercial targets and operational excellence.

HQ Significance:

The Velsen-Noord headquarters is pivotal for the unified management, strategic direction, and logistical coordination of the Dirk van den Broek chain, ensuring brand consistency and competitive market positioning.

Values Reflected in HQ: The headquarters operations likely reflect core values such as cost-consciousness, customer focus, entrepreneurial spirit, and a commitment to delivering value, which are central to Dirk van den Broek's brand promise.

Location:

Dirk van den Broek's operations are primarily concentrated within the Netherlands. While it is a significant player in the Dutch retail market, it does not have an extensive international physical store presence. Its global interaction mainly involves sourcing products internationally to offer a diverse range to its Dutch customers. The company focuses on serving the domestic market.

Street Address:

Olieweg 6

City:

Velsen-Noord

State/Province:

Noord-Holland

Country:

Netherlands

Where Else Does Dirk van den Broek Operate Around the World?

Bleiswijk, Zuid-Holland/Netherlands

Address: Laan van Mathenesse 3, 2665 LA Bleiswijk

Serves as a key logistics hub for supplying stores in the southern and central regions of the Netherlands, optimizing product availability and freshness.

Velsen-Noord, Noord-Holland/Netherlands

Address: Olieweg 6, 1951 NH Velsen-Noord

Supports the supply chain for stores in the northern and western parts of the Netherlands, integrating closely with central purchasing and administrative functions.

Buying Intent Signals for Dirk van den Broek

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Dirk van den Broek? Meet the Executive Team

As of April 2025, Dirk van den Broek' leadership includes:

Bart Oprel - Chief Financial Officer (CFO), Detailresult Groep
Andries van den Bogert - Director IT & Supply Chain, Detailresult Groep
Menno van der Valk - Commercieel Directeur (Commercial Director), Dirk van den Broek

Who's Investing in Dirk van den Broek?

Dirk van den Broek has been backed by several prominent investors over the years, including:

Van den Broek family
Kat family

What Leadership Changes Has Dirk van den Broek Seen Recently?

Hire1
Exits2

Dirk van den Broek and its parent company Detailresult Groep have experienced key leadership changes and appointments in the past year, focusing on strengthening commercial and operational functions within the competitive Dutch retail sector.

Departures

Marcel Huizing, Marcel Huizing stepped down as CEO of Detailresult Groep.
Albert Voogd, Albert Voogd departed from his role as Managing Director for the Dirk supermarket formula.

New Appointments:

Menno van der Valk, Menno van der Valk was appointed as the new Commercial Director for Dirk van den Broek.

What Technology (Tech Stack) Is Used byDirk van den Broek?

Discover the tools Dirk van den Broek uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Dirk van den Broek Email Formats and Examples

Email communications for Dirk van den Broek, particularly for corporate matters, likely utilize standardized formats common in Dutch businesses, often incorporating employee names or initials. For customer inquiries, dedicated customer service channels and contact forms on the official website (dirk.nl) are the primary means of contact.

[firstinitial].[lastname]@dirk.nl (e.g. j.smit@dirk.nl) or [firstname].[lastname]@dirk.nl (e.g. jan.smit@dirk.nl) are plausible common formats.

Format

m.mustermann@dirk.nl

Example

65%

Success rate

What's the Latest News About Dirk van den Broek?

Dirk.nl PersberichtenMay 15, 2024

Dirk van den Broek opens its 132nd store in Rotterdam Alexandrium

Dirk van den Broek has expanded its retail footprint with the opening of a new supermarket in Rotterdam Alexandrium, marking its 132nd store in the Netherlands. The new store offers the familiar wide range of products at competitive prices....more

DistrifoodFebruary 1, 2024

Menno van der Valk appointed new Commercial Director of Dirk

Dirk van den Broek has appointed Menno van der Valk as its new Commercial Director, effective February 2024. He brings extensive experience from roles at other retail organizations and will focus on strengthening Dirk's commercial strategy....more

DistrifoodNovember 23, 2023

Dirk van den Broek, alongside competitors, lowers prices on hundreds of products

Major Dutch supermarkets including Dirk van den Broek announced price reductions on a wide array of everyday grocery items, responding to consumer concerns about inflation and aiming to maintain competitive pricing in the market....more

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