What Does DIRECTV Do?

Total employees15117
HeadquartersEl Segundo
Founded1994

DirecTV is a leading American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Originally launched in 1994, it transmits digital satellite television and audio to households and businesses in the United States, Latin America, and the Caribbean. DirecTV offers a wide range of entertainment choices, including live TV channels, sports packages like NFL Sunday Ticket (historically, now with YouTube TV but DirecTV for Business still offers it), and on-demand content. In 2021, AT&T spun off DirecTV, U-verse, and AT&T TV into a separate company, retaining a 70% stake, with TPG Capital acquiring a 30% stake in the new standalone entity.

Where Is DIRECTV's Headquarters?

HQ Function

The El Segundo headquarters serves as the central hub for DirecTV's executive leadership, strategic planning, marketing, content acquisition, technology development, and corporate operations.

Notable Features:

The campus is a modern office complex, likely featuring state-of-the-art technology infrastructure, collaborative workspaces, and amenities typical of a leading media and technology company.

Work Culture:

The work culture at DirecTV HQ is generally described as dynamic and fast-paced, reflecting the competitive nature of the media and entertainment industry. There's a focus on innovation in content delivery and customer experience.

HQ Significance:

This location is pivotal for DirecTV's operations, driving key business decisions, technological advancements, and partnerships that define its service offerings across the nation.

Values Reflected in HQ: The headquarters likely reflects values such as innovation, customer focus, collaboration, and leadership in entertainment and technology.

Location:

While DirecTV's primary market is the United States, its operations involve global aspects, particularly in content acquisition from international programmers and technology partnerships with global vendors. Historically, the DirecTV brand also operated in Latin America under Vrio Corp (now owned by Grupo Werthein), which is a separate entity. Current DirecTV LLC focuses on the U.S. market but relies on global infrastructure for satellite operations and content sourcing.

Street Address:

2250 E Imperial Hwy

City:

El Segundo

State/Province:

CA

Country:

USA

Where Else Does DIRECTV Operate Around the World?

Castle Rock, CO, USA

Address: 550 E Allen St, Castle Rock, CO 80108 (Approximate for Broadcast Center area)

Serves as a key technical operations hub for North America, managing the broadcast feeds and technical integrity of the DirecTV satellite service.

New York, NY, USA

Address: One Rockefeller Plaza (Previous AT&T/WarnerMedia hub, DirecTV may maintain presence)

Supports East Coast operations, media relations, and strategic partnerships within the entertainment and advertising industries.

Huntington, WV, USA

Address: 5300 W Pea Ridge Rd, Huntington, WV 25705

Key center for customer engagement and support operations, ensuring customer satisfaction and retention.

Buying Intent Signals for DIRECTV

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading DIRECTV? Meet the Executive Team

As of April 2025, DIRECTV' leadership includes:

Bill Morrow - Chief Executive Officer
Rasesh Patel - Chief Operating Officer
Michael Hartman - Chief Commercial Officer
Rob Thun - Chief Content Officer
John Fidelity - Chief People Officer
Niraj Desai - Chief Financial Officer

Who's Investing in DIRECTV?

DIRECTV has been backed by several prominent investors over the years, including:

AT&T (70% majority stake)
TPG Capital (30% minority stake)

What Leadership Changes Has DIRECTV Seen Recently?

Hire1
Exits0

Following its establishment as a standalone company in partnership with TPG Capital in August 2021, DirecTV's executive team was largely set. In early 2023, Rasesh Patel was appointed Chief Operating Officer. The team has remained relatively stable over the past 12-18 months, focusing on navigating the evolving media landscape. No other major C-suite exits or hires have been publicly announced in the immediate last 12 months.

New Appointments:

Rasesh Patel, Rasesh Patel was named COO, responsible for the company's operational execution and strategy.

What Technology (Tech Stack) Is Used byDIRECTV?

Discover the tools DIRECTV uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

DIRECTV Email Formats and Examples

DirecTV, like many large corporations, utilizes standardized email formats for its employees. The most common format is typically a combination of the employee's first and last name, or first initial and last name, followed by '@directv.com'.

[first].[last]@directv.com or [first_initial][last]@directv.com

Format

jane.doe@directv.com

Example

90%

Success rate

What's the Latest News About DIRECTV?

Cord Cutters NewsMay 7, 2024

DirecTV Adds Two New Channels To All Packages For Free

DirecTV has added two new channels, 'Tastemade Table' and 'Tastemade Home,' to all its satellite and internet packages at no additional cost, expanding its lifestyle and culinary content offerings....more

Sports Business JournalApril 16, 2024

DirecTV, NBA TV continue carriage talks

DirecTV and NBA TV are reportedly in ongoing negotiations regarding their carriage agreement, with the current deal set to expire. The outcome will determine if NBA TV remains available to DirecTV subscribers....more

Fierce VideoFebruary 27, 2024

DirecTV CEO: It’s still ‘too early to tell’ on virtual MVPD joint venture

DirecTV CEO Bill Morrow commented on the proposed sports streaming joint venture by Disney, Fox, and Warner Bros. Discovery, stating it's too early to determine its full impact on the market and DirecTV's strategy....more

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