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DirectPath
What Does DirectPath Do?
DirectPath specialized in empowering employees to make informed decisions about their benefits and healthcare. They offered personalized education, tools for comparing healthcare costs and quality (transparency), and advocacy services to help navigate the complex healthcare system. Their services aimed to help employees maximize their benefits and control healthcare spending. In May 2023, DirectPath was acquired by Accolade, a personalized healthcare company, to integrate its capabilities into Accolade's broader suite of solutions.
Where Is DirectPath's Headquarters?
HQ Function
Served as the central hub for DirectPath's operations, including client services, technology development, sales, and corporate leadership for its benefits advocacy and transparency solutions.
Notable Features:
The headquarters was situated in a modern office park, providing a professional environment suited for a technology-enabled services company.
Work Culture:
DirectPath's work culture was reportedly client-focused, emphasizing expertise in employee benefits, empathetic support, and innovative problem-solving to assist individuals with their healthcare navigation challenges.
HQ Significance:
The Birmingham headquarters was crucial for DirectPath's growth, enabling it to manage national operations and serve a diverse client base of employers across the U.S.
Values Reflected in HQ: The operational setup likely reflected company values such as efficiency, professionalism, and a commitment to supporting employees in understanding and utilizing their benefits effectively.
Location:
Before being acquired by Accolade, DirectPath's operations and client base were predominantly concentrated within the United States. They served U.S. employers and their employees. As part of Accolade, their capabilities are now integrated into a company with a potentially broader, though still primarily U.S.-focused, operational reach.
Street Address:
2000 International Park Dr
City:
Birmingham
State/Province:
AL
Country:
USA
Where Else Does DirectPath Operate Around the World?
Milwaukee, WI, USA
Address: Previously around 735 N Water St, Milwaukee, WI 53202 (operations now part of Accolade's network)
Provided access to talent in the Midwest and specialized expertise in financial account management related to health benefits, strengthening DirectPath's service offerings.
Buying Intent Signals for DirectPath
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading DirectPath? Meet the Executive Team
As of April 2025, DirectPath' leadership includes:
Who's Investing in DirectPath?
DirectPath has been backed by several prominent investors over the years, including:
What Leadership Changes Has DirectPath Seen Recently?
Following DirectPath's acquisition by Accolade in May 2023, its independent executive team structure ceased. Leadership was integrated into Accolade or transitioned out as part of the acquisition. Therefore, there have been no 'DirectPath' specific executive hires or exits as a standalone entity in the last 12 months (June 2023 - June 2024); all such changes are managed at the Accolade corporate level.
What Technology (Tech Stack) Is Used byDirectPath?
Discover the tools DirectPath uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
DirectPath Email Formats and Examples
Prior to its acquisition by Accolade, DirectPath likely utilized standard corporate email formats. Common patterns included first initial followed by last name, or first name separated by a dot from the last name, at the directpath.com domain. Post-acquisition, communications have transitioned to Accolade's email systems (@accolade.com).
[first_initial][last]@directpath.com (e.g., jsmith@directpath.com) OR [first].[last]@directpath.com (e.g., jane.doe@directpath.com). Note: These are historical formats.
Format
jsmith@directpath.com
Example
5%
Success rate
What's the Latest News About DirectPath?
PR Newswire • May 16, 2023
Accolade Completes Acquisition of DirectPath
Accolade, Inc. (Nasdaq: ACCD) announced it has completed its acquisition of DirectPath, a leading provider of personalized benefits education, enrollment and healthcare transparency services for employees and their families. This acquisition is intended to enhance Accolade's portfolio of solutions that help people navigate the complexities of the healthcare system....more
PR Newswire • February 7, 2023
Accolade to Acquire DirectPath to Extend Advocacy Reach and Broaden Portfolio of Solutions
Accolade announced its definitive agreement to acquire DirectPath. The combination was aimed at creating a market-leading, comprehensive health and benefits solution to help employers and their employees navigate, understand, and use their healthcare and benefits....more
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