What Does Directly Do?

Total employees383
HeadquartersSunnyvale
Founded2011

Directly was a company specializing in AI-powered customer service automation, leveraging expert networks to resolve customer issues efficiently. Founded in 2014, Directly was acquired by eGain Corporation in November 2021. Its technology and expertise are now integrated into eGain's broader suite of customer engagement solutions, enhancing AI and knowledge management capabilities for enterprise clients. The platform aimed to deflect common support tickets and provide high-quality answers through a combination of AI and human expertise, ultimately improving customer satisfaction and reducing support costs.

Where Is Directly's Headquarters?

HQ Function

Serves as the central hub for eGain's global operations, including research and development, product management, sales, marketing, and corporate administration. This is where strategic decisions for all eGain products, including the integrated Directly technology, are made.

Notable Features:

Modern office facilities designed to foster collaboration and innovation, typical of Silicon Valley tech companies. Features open-plan workspaces, meeting rooms equipped with advanced technology, and various employee amenities.

Work Culture:

eGain promotes a culture of innovation, customer-centricity, and collaboration. Employees are encouraged to be proactive and contribute to the company's mission of helping businesses deliver better customer experiences. The integration of Directly's team aimed to blend expertise in AI and customer service within this dynamic environment.

HQ Significance:

The Sunnyvale headquarters is strategically important due to its proximity to other major technology companies, a rich talent pool, and venture capital, facilitating partnerships and innovation in the competitive customer engagement market.

Values Reflected in HQ: The headquarters reflects eGain's values such as innovation, technological advancement, global teamwork, and a focus on creating a productive environment for developing leading customer engagement solutions.

Location:

eGain, which has integrated Directly's technology, supports its global clientele through a network of offices and partners across North America, Europe, and Asia. Functions supported globally include sales, marketing, customer success, professional services, research and development, and 24/7 customer support. This global footprint enables eGain to serve multinational corporations and tailor solutions to regional market needs, ensuring robust delivery and support for its AI-powered customer engagement platform.

Street Address:

1252 Borregas Avenue

City:

Sunnyvale

State/Province:

CA

Country:

USA

Where Else Does Directly Operate Around the World?

Newbury, United Kingdom

Address: eGain Communications Ltd., Regus, 200 Brook Drive, Green Park, Reading, RG2 6UB, UK

To support and expand eGain's presence in the European market, providing localized services and addressing the specific needs of businesses in the EMEA region.

Pune, India

Address: eGain Communications Pvt. Ltd., ICC Tech Park, Tower A, Senapati Bapat Road, Pune 411016, India

Drives global product development, research, and provides round-the-clock support operations, crucial for eGain's worldwide client base.

Buying Intent Signals for Directly

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Directly? Meet the Executive Team

As of April 2025, Directly' leadership includes:

Ashu Roy - Chairman and Chief Executive Officer
Eric Smit - Chief Financial Officer
Promod Narang - SVP, Products & Engineering
Anand Subramaniam - SVP Global Marketing
Criss Marshall - SVP, Sales & Customer Success, Americas & EMEA
Rex Bull - SVP, Sales and Customer Success, UK

Who's Investing in Directly?

Directly has been backed by several prominent investors over the years, including:

True Ventures
Costanoa Ventures
Microsoft M12
Norwest Venture Partners
Triangle Peak Partners
CrunchFund
Northgate Capital
Toba Capital
Correlation Ventures
Bloomberg Beta

What Leadership Changes Has Directly Seen Recently?

Hire1
Exits0

eGain has maintained stability in its top executive leadership over the past year. One notable appointment was Ian Dix as VP of Sales for the EMEA region, aimed at strengthening eGain's market presence there. No major high-level departures have been publicly announced, indicating continuity in strategic direction.

New Appointments:

Ian Dix, Ian Dix appointed as Vice President of Sales for EMEA to drive eGain's growth and expand its customer base in the European, Middle Eastern, and African markets.

What Technology (Tech Stack) Is Used byDirectly?

Discover the tools Directly uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Directly Email Formats and Examples

eGain typically uses a standard corporate email format, most commonly combining the first initial with the last name. While variations might exist for some individuals or departments, this pattern is widely observed for employees at eGain.

[first_initial][last]@egain.com

Format

jdoe@egain.com

Example

85%

Success rate

What's the Latest News About Directly?

eGain NewsroomMay 7, 2024

eGain Reports Fiscal 2024 Third Quarter Results

eGain Corporation (NASDAQ: EGAN) announced financial results for its fiscal 2024 third quarter ended March 31, 2024, highlighting progress in its AI and knowledge-powered customer engagement solutions and continued SaaS revenue growth....more

eGain NewsroomFebruary 6, 2024

eGain Reports Fiscal 2024 Second Quarter and First Half Results

eGain Corporation announced its financial results for the fiscal 2024 second quarter and first half ended December 31, 2023. The company reported on its SaaS revenue, new client acquisitions, and advancements in its AI capabilities....more

eGain NewsroomOctober 24, 2023

eGain Appoints Ian Dix as Vice President of Sales, EMEA

eGain announced the appointment of Ian Dix as Vice President of Sales for the EMEA region. Dix brings extensive experience in enterprise software sales and is tasked with driving eGain's growth strategy across Europe, the Middle East, and Africa....more

eGain NewsroomNovember 2, 2021

eGain to Acquire Directly, a Leader in AI-Powered Gig Customer Service

eGain announced its definitive agreement to acquire Directly, Inc., a company known for its AI and expert network solutions for customer service. The acquisition aimed to enhance eGain's platform with innovative AI capabilities and access to human expertise for resolving complex customer queries, strengthening its position in the customer engagement market....more

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