Directive
Directive's Overview
Directive Consulting is a next-generation performance marketing agency purpose-built to help software companies (SaaS) and tech brands scale customer acquisition. They specialize in delivering integrated strategies across SEO, PPC, content marketing, paid social, and conversion rate optimization (CRO). With a data-driven approach, Directive focuses on generating measurable ROI and sustainable growth for its clients, positioning itself as a strategic partner in navigating the competitive digital landscape. They pride themselves on a customer-centric model, working closely with clients to understand their unique business goals and market challenges.
Where is Directive's Headquarters?
HQ Function
Serves as the primary hub for strategic leadership, core operations, client success management, and innovative marketing solution development.
Notable Features:
Modern, open-concept office space designed to foster collaboration and creativity, equipped with state-of-the-art technology and amenities for employees.
Work Culture:
Fast-paced, results-driven, and innovative. Emphasizes continuous learning, teamwork, and a strong client-first mentality. Known for a supportive environment that encourages professional growth and a healthy work-life balance.
HQ Significance:
Strategically located in a major tech hub in Southern California, allowing close proximity to a rich talent pool and many of its tech-focused clients. It's the birthplace of the company's core methodologies and growth strategies.
Values Reflected in HQ: The headquarters' design and operations reflect Directive's values of transparency, collaboration, innovation, and a commitment to excellence and client success.
Location:
Directive Consulting supports its global client base through strategically located offices in North America (Irvine, Austin, New York, San Francisco, Toronto), Europe (London, Amsterdam), and APAC (Sydney). This international footprint enables them to provide localized expertise and round-the-clock support for performance marketing strategy, campaign execution, client management, and market-specific insights. Their global teams collaborate to deliver integrated digital marketing solutions tailored to regional nuances.
Street Address:
5500 Trabuco Rd, Suite 150
City:
Irvine
State/Province:
CA
Country:
USA
Directive's Global Presence
Austin, Texas, USA
Address: 816 Congress Ave, Suite 1640, Austin, TX 78701, USA
To tap into the vibrant Austin tech ecosystem, provide dedicated support to regional clients, and expand Directive's footprint in a major US technology corridor.
London, UK
Address: 7 Savoy Ct, London WC2R 0EX, United Kingdom
To serve and expand the client base in the UK and Europe, offering localized expertise and support for SaaS and tech companies looking to grow in the EMEA region.
Sydney, Australia
Address: 100 Harris St, Pyrmont NSW 2009, Australia
To establish a strong presence in the Asia-Pacific tech market, providing localized digital marketing solutions and support for regional and global clients operating in APAC.
Amsterdam, Netherlands
Address: Keizersgracht 241, 1016 EA Amsterdam, Netherlands
To strengthen Directive's reach within mainland Europe, facilitating easier collaboration with European tech companies and offering specialized services for the EU market.
Buying Intent Signals for Directive
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Directive
As of April 2025, Directive' leadership includes:
Investors of Directive
Directive has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Directive Consulting has maintained a relatively stable executive team. Key focus has been on strengthening operational and revenue leadership following strategic investments and acquisitions.
New Appointments:
Technology (Tech Stack) used by Directive
Discover the tools Directive uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Directive Email Formats and Examples
Directive Consulting commonly uses the [first_initial][last]@directiveconsulting.com or [first]@directiveconsulting.com email format. Variations may exist, but these are the most prevalent patterns.
[first_initial][last]@directiveconsulting.com (e.g., jdoe@directiveconsulting.com) or [first]@directiveconsulting.com (e.g. john@directiveconsulting.com)
Format
gmehrguth@directiveconsulting.com
Example
85%
Success rate
News and media
Business Wire • October 26, 2023
Directive Acquires SaaS-Focused Content Marketing Agency, Content Harmony
Directive announced its acquisition of Content Harmony, a Seattle-based content marketing agency also specializing in the SaaS industry. This acquisition aims to bolster Directive's content marketing capabilities and expand its service offerings to B2B SaaS clients, further solidifying its position as a leading performance marketing partner for software companies....more
Serent Capital • October 04, 2022
Serent Capital Invests in Directive
Serent Capital, a growth-focused firm that invests in founder-led B2B software and tech-enabled services companies, announced its strategic growth investment in Directive. The partnership aims to accelerate Directive's growth, expand its service offerings, and further enhance its market leadership in performance marketing for SaaS companies....more
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