What Does Directions Credit Union Do?

Total employees181
HeadquartersSylvania
Founded1953

Directions Credit Union is a member-owned financial cooperative dedicated to providing a full suite of financial products and services to its members throughout Ohio and parts of Michigan. Established in 1953, it focuses on empowering members by offering competitive rates, personalized service, and financial education. Services include personal and business checking and savings accounts, auto loans, mortgages, credit cards, and investment and retirement planning. Directions Credit Union emphasizes community involvement and strives to be a trusted financial partner for its members.

Where Is Directions Credit Union's Headquarters?

HQ Function

The headquarters houses key administrative departments, including executive leadership, operations management, finance, marketing, human resources, and IT, supporting all branch activities and strategic initiatives.

Notable Features:

Modern office facility designed to support collaborative work and efficient operations. Specific architectural highlights are not widely publicized.

Work Culture:

The work culture at Directions Credit Union's headquarters is focused on member service, teamwork, community engagement, and professional integrity, fostering an environment where employees can contribute to the financial success of members.

HQ Significance:

The Sylvania headquarters is vital for centralizing the credit union's governance, strategic planning, and operational oversight, ensuring consistent service and support for its members and branch network.

Values Reflected in HQ: The headquarters' operations aim to reflect the credit union's core values of financial responsibility, member focus, community commitment, and integrity.

Location:

Directions Credit Union primarily operates and serves its members within specific regions of the United States, with a strong presence in Ohio and extending into parts of Michigan. Its operational focus is on local community banking rather than an international or widespread national presence.

Street Address:

5100 W. Alexis Road

City:

Sylvania

State/Province:

OH

Country:

USA

Where Else Does Directions Credit Union Operate Around the World?

Ashland, OH, USA

Address: 1203 Claremont Avenue, Ashland, OH 44805

Serves the financial needs of individuals, families, and businesses in the Ashland region, offering accessible and personalized financial solutions.

Temperance, MI, USA

Address: 8201 Secor Road, Temperance, MI 48182

Extends Directions Credit Union's member services and community banking model to residents and businesses in Southeast Michigan.

Toledo, OH, USA

Address: 4225 W. Sylvania Ave, Toledo, OH 43623

Caters to the diverse financial requirements of the Toledo metropolitan area, supporting personal and business financial goals.

Buying Intent Signals for Directions Credit Union

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Directions Credit Union? Meet the Executive Team

As of April 2025, Directions Credit Union' leadership includes:

Barry Shaner - President/CEO
Tim Loew - EVP / Chief Lending Officer
Jennifer Hug - SVP / Chief Operations Officer
Kristi Scena - SVP / Chief Financial Officer

Who's Investing in Directions Credit Union?

Directions Credit Union has been backed by several prominent investors over the years, including:

As a credit union, Directions Credit Union is a not-for-profit financial cooperative owned by its members. It is not publicly traded and does not have traditional equity investors.

What Leadership Changes Has Directions Credit Union Seen Recently?

Hire0
Exits0

Publicly available information regarding specific executive new hires or exits at Directions Credit Union within the last 12 months is limited. Credit unions generally maintain stable leadership teams with lower turnover compared to some other corporate sectors.

What Technology (Tech Stack) Is Used byDirections Credit Union?

Discover the tools Directions Credit Union uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Directions Credit Union Email Formats and Examples

Directions Credit Union likely utilizes a standard corporate email format, typically combining an employee's name or initials with the company domain 'directionscu.org'. Common patterns include first initial followed by last name, or first name separated by a dot from the last name.

flast@directionscu.org (e.g., jsmith@directionscu.org) or first.last@directionscu.org

Format

jdoe@directionscu.org

Example

75%

Success rate

What's the Latest News About Directions Credit Union?

Directions Credit Union BlogOctober 5, 2023

Directions Credit Union Celebrates 70 Years of Service

Directions Credit Union marked its 70th anniversary, reflecting on its history of serving members and communities since its founding in 1953 as Electric Auto-Lite Federal Credit Union. The milestone highlights decades of commitment to member financial well-being....more

Directions Credit Union NewsMay 24, 2023

Directions Credit Union Awards $11,000 in College Scholarships

Directions Credit Union announced the recipients of its annual scholarship program, awarding a total of $11,000 to deserving student members to support their pursuit of higher education. This initiative underscores the credit union's commitment to community and youth development....more

Directions Credit Union WebsiteFebruary 1, 2023

Get More With Your Tax Refund at Directions Credit Union

Directions Credit Union promoted special offers and financial advice for members receiving tax refunds, encouraging them to save or invest wisely. This included options like CDs or savings accounts to maximize their refund benefits....more

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