What Does Direct Selling Association Do?

Total employees270
HeadquartersWashington
Founded1910

The Direct Selling Association (DSA) is the U.S. national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. DSA serves to promote, protect and police the direct selling industry while helping direct selling companies and their independent salesforce become more successful. It advocates for the industry, enforces a strict Code of Ethics, and provides research, education, and networking opportunities for its members.

Where Is Direct Selling Association's Headquarters?

HQ Function

The headquarters serves as the primary hub for the DSA's operations, including advocacy, member services, ethical oversight, research, and industry promotion.

Notable Features:

Located in a prominent business district on K Street, offering modern office facilities and meeting spaces suitable for industry events, board meetings, and collaborations.

Work Culture:

A professional, mission-driven, and collaborative environment focused on advancing the interests of the direct selling industry. Emphasis is placed on ethical practices, member support, and effective advocacy.

HQ Significance:

Its Washington D.C. location is crucial for effective government relations, policy advocacy, and representing the direct selling industry's interests at the federal level.

Values Reflected in HQ: The choice of a K Street location underscores the DSA's commitment to professionalism, effective advocacy, and maintaining a significant presence and voice for the direct selling industry in the nation's capital.

Location:

While the DSA is the national trade association for the United States, it actively collaborates with the World Federation of Direct Selling Associations (WFDSA) and other national DSAs around the globe. This global network supports the direct selling industry worldwide by sharing best practices, promoting ethical conduct, and advocating for the channel on an international scale. The DSA contributes to global standards and represents U.S. direct selling interests within this international framework, though it does not operate its own international offices.

Street Address:

1667 K Street, NW, Suite 1100

City:

Washington

State/Province:

D.C.

Country:

USA

Where Else Does Direct Selling Association Operate Around the World?

No additional office locations available.

Buying Intent Signals for Direct Selling Association

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
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Corporate Finance
*Example signal, not calculated in real time

Who's Leading Direct Selling Association? Meet the Executive Team

As of April 2025, Direct Selling Association' leadership includes:

Joseph N. Mariano - President and Chief Executive Officer
Adolfo Franco - Executive Vice President, Government Affairs, General Counsel & Corporate Secretary
Nancy M. Burke - Vice President, Membership
Ben Gamse - Vice President, Marketing, Communications & Education
Tamuna Gabilaia - Executive Director, Direct Selling Education Foundation (DSEF) & Vice President, DSA

Who's Investing in Direct Selling Association?

Direct Selling Association has been backed by several prominent investors over the years, including:

The Direct Selling Association is a 501(c)(6) non-profit trade association. It is primarily funded by membership dues from direct selling companies and revenue from industry events, not by traditional equity investors.

What Leadership Changes Has Direct Selling Association Seen Recently?

Hire0
Exits0

The Direct Selling Association's core internal executive leadership team has shown stability over the past 12 months, with no major publicly announced hires or departures for roles such as President or Vice Presidents. The association periodically announces new appointments to its Board of Directors, which is comprised of leaders from its member companies, but these are distinct from internal executive staff changes.

What Technology (Tech Stack) Is Used byDirect Selling Association?

Discover the tools Direct Selling Association uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Direct Selling Association Email Formats and Examples

The Direct Selling Association typically uses an email format consisting of the employee's first initial followed by their last name, preceding the '@dsa.org' domain. This is a common professional email structure.

[first_initial][last]@dsa.org

Format

jmariano@dsa.org

Example

90%

Success rate

What's the Latest News About Direct Selling Association?

Direct Selling AssociationMay 23, 2024

Direct Selling Association Commends FTC for Clarifying Business Opportunity Rule Does Not Impact Direct Selling

The Direct Selling Association (DSA) praised the Federal Trade Commission (FTC) for its recent clarification that the revised Business Opportunity Rule will not apply to direct sellers. This decision is viewed as a significant positive outcome of the DSA's advocacy efforts on behalf of the industry....more

Direct Selling AssociationApril 25, 2024

Direct Selling Education Foundation (DSEF) Announces 2024-2025 Fellows

The Direct Selling Education Foundation (DSEF), an affiliate of the DSA, announced its new cohort of Academic Fellows for the 2024-2025 term. These fellows will engage in research and develop educational initiatives related to the direct selling channel and its impact....more

Direct Selling NewsJune 4, 2024

DSA Annual Meeting Celebrates Industry Achievements and Charts Future Course

The Direct Selling Association recently concluded its Annual Meeting, bringing together industry leaders to discuss key trends, challenges, and opportunities. The event highlighted significant achievements in advocacy and member engagement, and set strategic priorities for the upcoming year....more

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