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The Direct Selling Association (DSA) is the U.S. national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. DSA serves to promote, protect and police the direct selling industry while helping direct selling companies and their independent salesforce become more successful. It advocates for the industry, enforces a strict Code of Ethics, and provides research, education, and networking opportunities for its members.
The headquarters serves as the primary hub for the DSA's operations, including advocacy, member services, ethical oversight, research, and industry promotion.
Located in a prominent business district on K Street, offering modern office facilities and meeting spaces suitable for industry events, board meetings, and collaborations.
A professional, mission-driven, and collaborative environment focused on advancing the interests of the direct selling industry. Emphasis is placed on ethical practices, member support, and effective advocacy.
Its Washington D.C. location is crucial for effective government relations, policy advocacy, and representing the direct selling industry's interests at the federal level.
While the DSA is the national trade association for the United States, it actively collaborates with the World Federation of Direct Selling Associations (WFDSA) and other national DSAs around the globe. This global network supports the direct selling industry worldwide by sharing best practices, promoting ethical conduct, and advocating for the channel on an international scale. The DSA contributes to global standards and represents U.S. direct selling interests within this international framework, though it does not operate its own international offices.
1667 K Street, NW, Suite 1100
Washington
D.C.
USA
No additional office locations available.
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As of April 2025, Direct Selling Association' leadership includes:
Direct Selling Association has been backed by several prominent investors over the years, including:
The Direct Selling Association's core internal executive leadership team has shown stability over the past 12 months, with no major publicly announced hires or departures for roles such as President or Vice Presidents. The association periodically announces new appointments to its Board of Directors, which is comprised of leaders from its member companies, but these are distinct from internal executive staff changes.
Discover the tools Direct Selling Association uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Direct Selling Association typically uses an email format consisting of the employee's first initial followed by their last name, preceding the '@dsa.org' domain. This is a common professional email structure.
[first_initial][last]@dsa.org
Format
jmariano@dsa.org
Example
90%
Success rate
Direct Selling Association • May 23, 2024
The Direct Selling Association (DSA) praised the Federal Trade Commission (FTC) for its recent clarification that the revised Business Opportunity Rule will not apply to direct sellers. This decision is viewed as a significant positive outcome of the DSA's advocacy efforts on behalf of the industry....more
Direct Selling Association • April 25, 2024
The Direct Selling Education Foundation (DSEF), an affiliate of the DSA, announced its new cohort of Academic Fellows for the 2024-2025 term. These fellows will engage in research and develop educational initiatives related to the direct selling channel and its impact....more
Direct Selling News • June 4, 2024
The Direct Selling Association recently concluded its Annual Meeting, bringing together industry leaders to discuss key trends, challenges, and opportunities. The event highlighted significant achievements in advocacy and member engagement, and set strategic priorities for the upcoming year....more
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