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Direct Digital Holdings (NASDAQ: DRCT) is an end-to-end, full-service programmatic advertising platform primarily focused on empowering small- and mid-sized businesses (SMBs) to effectively reach underserved and diverse audiences. The company operates through its buy-side platform, Colossus SSP™, and its sell-side programmatic platform. It provides advertisers with access to premium demand and supply-side inventory across various channels, including display, video, CTV, and mobile. Direct Digital Holdings aims to simplify the complex digital advertising landscape for its clients, offering technology-driven solutions for optimized campaign performance and ROI.
Serves as the central hub for executive leadership, strategic planning, core operations, technology development, finance, and administrative functions.
The headquarters is situated in a modern office building, likely featuring contemporary design, collaborative workspaces, and advanced technological infrastructure to support its digital operations.
The work culture at Direct Digital Holdings's HQ is likely dynamic, innovative, and results-oriented, reflecting the fast-paced nature of the digital advertising industry. Emphasis is probably placed on collaboration, data-driven decision-making, and continuous learning.
The Houston headquarters is significant as it anchors the company's operations in a key U.S. market, providing a strategic base for its North American and global activities. It's where the company's vision and strategy are formulated and disseminated.
While primarily focused on the North American market, Direct Digital Holdings's programmatic advertising platform supports campaigns that can reach global audiences. Its technology enables advertisers to connect with consumers across various geographies, and its services cater to SMBs looking for broad digital reach. The company's infrastructure is designed to handle international ad inventory and traffic, reflecting the borderless nature of digital advertising.
1177 West Loop South, Suite 1200
Houston
Texas
USA
Address: Specific street address not publicly listed, but operations are present in New York City.
Supports East Coast clients, fosters partnerships with major media agencies and brands, and provides a strategic presence in one of the world's largest advertising markets.
Address: N/A (Distributed workforce)
Allows access to a broader talent pool and provides flexible support across different time zones and regions for their diverse client base.
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As of April 2025, Direct Digital Holdings' leadership includes:
Direct Digital Holdings has been backed by several prominent investors over the years, including:
In the past year, Direct Digital Holdings has maintained a relatively stable executive team, focusing on growth post-IPO. Any significant changes are typically announced via press releases or SEC filings.
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Direct Digital Holdings likely uses standard corporate email formats for its employees. Common formats include first initial followed by last name, or first name dot last name.
flast@directdigitalholdings.com (e.g., jsmith@directdigitalholdings.com) or first.last@directdigitalholdings.com (e.g., john.smith@directdigitalholdings.com)
Format
mwalker@directdigitalholdings.com
Example
85%
Success rate
Business Wire • May 9, 2024
Direct Digital Holdings announced its financial results for the first quarter ended March 31, 2024, reporting revenues of $30.9 million....more
Business Wire • March 26, 2024
The company announced record financial results for the fourth quarter and full year ended December 31, 2023, highlighting significant revenue growth....more
Yahoo Finance • February 21, 2024
An article discussing analyst sentiment and price targets for Direct Digital Holdings stock, reflecting on its market position and growth prospects....more
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