What Does Direct Digital Holdings Do?

Total employees30
HeadquartersHouston
FoundedN/A

Direct Digital Holdings (NASDAQ: DRCT) is an end-to-end, full-service programmatic advertising platform primarily focused on empowering small- and mid-sized businesses (SMBs) to effectively reach underserved and diverse audiences. The company operates through its buy-side platform, Colossus SSP™, and its sell-side programmatic platform. It provides advertisers with access to premium demand and supply-side inventory across various channels, including display, video, CTV, and mobile. Direct Digital Holdings aims to simplify the complex digital advertising landscape for its clients, offering technology-driven solutions for optimized campaign performance and ROI.

Where Is Direct Digital Holdings's Headquarters?

Direct Digital Holdings officeDirect Digital Holdings officeDirect Digital Holdings officeDirect Digital Holdings office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for executive leadership, strategic planning, core operations, technology development, finance, and administrative functions.

Notable Features:

The headquarters is situated in a modern office building, likely featuring contemporary design, collaborative workspaces, and advanced technological infrastructure to support its digital operations.

Work Culture:

The work culture at Direct Digital Holdings's HQ is likely dynamic, innovative, and results-oriented, reflecting the fast-paced nature of the digital advertising industry. Emphasis is probably placed on collaboration, data-driven decision-making, and continuous learning.

HQ Significance:

The Houston headquarters is significant as it anchors the company's operations in a key U.S. market, providing a strategic base for its North American and global activities. It's where the company's vision and strategy are formulated and disseminated.

Values Reflected in HQ: The headquarters likely reflects values such as innovation, efficiency, client-centricity, and technological advancement through its layout, technology, and operational focus.

Location:

While primarily focused on the North American market, Direct Digital Holdings's programmatic advertising platform supports campaigns that can reach global audiences. Its technology enables advertisers to connect with consumers across various geographies, and its services cater to SMBs looking for broad digital reach. The company's infrastructure is designed to handle international ad inventory and traffic, reflecting the borderless nature of digital advertising.

Street Address:

1177 West Loop South, Suite 1200

City:

Houston

State/Province:

Texas

Country:

USA

Where Else Does Direct Digital Holdings Operate Around the World?

New York, NY/USA

Address: Specific street address not publicly listed, but operations are present in New York City.

Supports East Coast clients, fosters partnerships with major media agencies and brands, and provides a strategic presence in one of the world's largest advertising markets.

Various (Remote/Distributed)

Address: N/A (Distributed workforce)

Allows access to a broader talent pool and provides flexible support across different time zones and regions for their diverse client base.

Buying Intent Signals for Direct Digital Holdings

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Direct Digital Holdings? Meet the Executive Team

As of April 2025, Direct Digital Holdings' leadership includes:

Mark D. Walker - Chairman & Chief Executive Officer
Keith L. Smith - President
Susan L. Echard - Chief Financial Officer
Lashawnda K. Goff - General Counsel and Corporate Secretary

Who's Investing in Direct Digital Holdings?

Direct Digital Holdings has been backed by several prominent investors over the years, including:

Avenir Growth Capital (Pre-IPO)
CVC Emerging Companies Fund (Pre-IPO)
Various public institutional investors and mutual funds (Post-IPO)

What Leadership Changes Has Direct Digital Holdings Seen Recently?

Hire0
Exits0

In the past year, Direct Digital Holdings has maintained a relatively stable executive team, focusing on growth post-IPO. Any significant changes are typically announced via press releases or SEC filings.

Departures

N/A, No specific high-profile executive departures publicly noted in the last 12 months.

New Appointments:

N/A, No specific high-profile new executive appointments publicly noted in the last 12 months beyond the existing team.

What Technology (Tech Stack) Is Used byDirect Digital Holdings?

Discover the tools Direct Digital Holdings uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Direct Digital Holdings Email Formats and Examples

Direct Digital Holdings likely uses standard corporate email formats for its employees. Common formats include first initial followed by last name, or first name dot last name.

flast@directdigitalholdings.com (e.g., jsmith@directdigitalholdings.com) or first.last@directdigitalholdings.com (e.g., john.smith@directdigitalholdings.com)

Format

mwalker@directdigitalholdings.com

Example

85%

Success rate

What's the Latest News About Direct Digital Holdings?

Business Wire • May 9, 2024

Direct Digital Holdings Reports First Quarter 2024 Financial Results

Direct Digital Holdings announced its financial results for the first quarter ended March 31, 2024, reporting revenues of $30.9 million....more

Business Wire • March 26, 2024

Direct Digital Holdings Reports Record Fourth Quarter and Full-Year 2023 Financial Results

The company announced record financial results for the fourth quarter and full year ended December 31, 2023, highlighting significant revenue growth....more

Yahoo Finance • February 21, 2024

Direct Digital Holdings, Inc. (NASDAQ:DRCT): Are Analysts Optimistic?

An article discussing analyst sentiment and price targets for Direct Digital Holdings stock, reflecting on its market position and growth prospects....more

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