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Digital Marketing Institute's Overview

Total employees2620
HeadquartersBlackrock, Dublin
Founded2008

The Digital Marketing Institute (DMI) is a leading global provider of digital marketing education and certification. DMI offers a wide range of courses designed to equip individuals and businesses with the essential skills needed to succeed in the ever-evolving digital landscape. Their programs are validated by an industry advisory council comprising representatives from major digital brands, ensuring the curriculum is current, relevant, and meets the demands of the modern marketing industry. DMI focuses on practical, skill-based learning to empower marketing professionals worldwide.

Where is Digital Marketing Institute's Headquarters?

HQ Function

Serves as the central hub for global operations, curriculum development, partner management, marketing, and strategic planning for all DMI activities worldwide.

Notable Features:

Modern office facilities situated within a professional business park, designed to support a collaborative and innovative work environment.

Work Culture:

Characterized by a fast-paced, agile, and education-focused environment. Emphasis on innovation, continuous learning, and a passion for digital marketing excellence. Collaborative and supportive team culture.

HQ Significance:

The Dublin HQ is pivotal for DMI's global strategy, product innovation, and coordination of its extensive network of educational partners and students across over 100 countries.

Values Reflected in HQ: The headquarters reflects DMI's commitment to professionalism, global standards in education, innovation, and fostering a learning community.

Location:

Digital Marketing Institute supports a global network of students and partners in over 100 countries through its online learning platform and extensive network of licensed education partners. While its primary offices are in Dublin and the UK, its operational reach is worldwide, providing standardized digital marketing certification and training across diverse markets and languages.

Street Address:

Block A, Blackrock Business Park, Carysfort Ave

City:

Blackrock, Dublin

State/Province:

Co. Dublin

Country:

Ireland

Digital Marketing Institute's Global Presence

Manchester, United Kingdom

Address: c/o BPP, St James Building, 79 Oxford Street, Manchester, M1 6FQ, UK

To strengthen DMI's presence and accessibility in the UK market, facilitating local support and engagement with learners and corporate clients.

Buying Intent Signals for Digital Marketing Institute

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Digital Marketing Institute

As of April 2025, Digital Marketing Institute' leadership includes:

Aaron McKenna - Chief Executive Officer
Ian Dodson - President & Co-Founder
Michael Goeden - Head of Group Content & Product Strategy
John Doran - Chairman
Limelight Digital - Director Marketing

Investors of Digital Marketing Institute

Digital Marketing Institute has been backed by several prominent investors over the years, including:

BPP Education Group (Acquired DMI in 2017)
TDR Capital (Owner of BPP Education Group)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major public announcements regarding specific executive hires or exits at the Digital Marketing Institute have been identified in the last 12 months. The leadership team has remained relatively stable following its acquisition by BPP Education Group.

Technology (Tech Stack) used by Digital Marketing Institute

Discover the tools Digital Marketing Institute uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Digital Marketing Institute Email Formats and Examples

The Digital Marketing Institute likely uses common professional email formats. Based on industry standards and observation, the primary format is often firstname.lastname@digitalmarketinginstitute.com.

firstname.lastname@digitalmarketinginstitute.com

Format

john.doe@digitalmarketinginstitute.com

Example

85%

Success rate

News and media

Mirage NewsJanuary 24, 2024

Digital Marketing Institute news: DeakinCo. Partners with Digital Marketing Institute to Boost Workforce Capability

DeakinCo., a subsidiary of Deakin University in Australia, has announced a partnership with the Digital Marketing Institute (DMI) to offer DMI's globally recognized digital marketing courses. This collaboration aims to enhance digital marketing skills for professionals in Australia....more

FE NewsJuly 12, 2023

Digital Marketing Institute news: DMI Report Reveals Urgent Need for Marketers to Embrace AI

A report by the Digital Marketing Institute highlights the critical need for marketing professionals to adopt and integrate Artificial Intelligence (AI) into their strategies to stay competitive. The report underscores the skills gap and the importance of AI literacy in the marketing field....more

Irish TimesMay 10, 2017

Digital Marketing Institute news: Digital Marketing Institute acquired by BPP in €26m deal

The Digital Marketing Institute (DMI) was acquired by BPP Holdings, a UK-based professional education group, for €26 million. This acquisition aimed to expand BPP's portfolio into digital education and leverage DMI's global reach....more

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