What Does DIFF Eyewear Do?

Total employees100
HeadquartersTorrance
Founded2014

DIFF Eyewear is a popular direct-to-consumer eyewear brand renowned for its trendy and affordable sunglasses, blue light blocking glasses, and prescription options. From an end-user perspective, what stands out is their commitment to social good: for every pair of glasses sold, DIFF helps provide vision care, such as donating reading glasses or funding eye exams, to individuals in need globally. They successfully merge fashion-forward designs and quality craftsmanship with a powerful charitable mission, making them a go-to for consumers who want to look good and feel good about their purchases.

Where Is DIFF Eyewear's Headquarters?

HQ Function

The headquarters serves as the command center for DIFF Eyewear, housing key departments such as design and product development, marketing, e-commerce operations, customer experience, and corporate strategy.

Notable Features:

While specific architectural details are not widely publicized, the headquarters likely features a modern, open-plan office environment conducive to collaboration and creativity, possibly including showroom spaces for their latest eyewear collections and reflecting their brand aesthetic.

Work Culture:

The work culture at DIFF Eyewear is often described by employees as fast-paced, innovative, and mission-driven. There's a strong emphasis on teamwork, a passion for fashion, and a shared commitment to the company's charitable 'buy one, give one' philosophy.

HQ Significance:

This Torrance headquarters is crucial for centralizing DIFF's core business functions, enabling them to innovate in product design, manage their global e-commerce presence, and coordinate their impactful charitable initiatives effectively.

Values Reflected in HQ: The headquarters' operations and environment likely reflect DIFF's core values of quality, style, community impact, and customer-centricity, fostering an atmosphere where creativity and social responsibility thrive.

Location:

DIFF Eyewear operates primarily through its e-commerce platform, which allows it to ship products to customers in numerous countries around the world. While its physical headquarters and primary distribution are in Southern California, its digital presence and international shipping capabilities give it a global reach. Furthermore, its charitable partnerships extend its impact internationally, providing vision aid in various underserved communities globally.

Street Address:

19701 Hamilton Ave, Ste 260

City:

Torrance

State/Province:

CA

Country:

USA

Where Else Does DIFF Eyewear Operate Around the World?

Carson, CA/USA

Address: 18005 S Adria Maru Ln, Carson, CA 90746, USA (or nearby)

Serves as a critical logistics hub for DIFF's e-commerce operations, ensuring efficient delivery and returns processing for their North American customer base and global shipments.

Buying Intent Signals for DIFF Eyewear

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading DIFF Eyewear? Meet the Executive Team

As of April 2025, DIFF Eyewear' leadership includes:

Bob Ross - Chief Executive Officer
Kellyann Nickel - Chief Financial Officer
Kelley Eder - Chief Marketing Officer
Jessica Sukert - Chief Merchandising Officer
Zach Gordon - Co-Founder
Chad Jernigan - Co-Founder
Chad Dime - Co-Founder

Who's Investing in DIFF Eyewear?

DIFF Eyewear has been backed by several prominent investors over the years, including:

TSG Consumer Partners
Incisive Ventures

What Leadership Changes Has DIFF Eyewear Seen Recently?

Hire2
Exits0

DIFF Eyewear has recently strengthened its leadership team with strategic hires in key C-suite positions, particularly in marketing and finance, to support its growth and operational excellence. No major executive departures have been publicly announced in the same period.

New Appointments:

Kelley Eder, Kelley Eder appointed as new Chief Marketing Officer, tasked with leading DIFF Eyewear's global marketing strategies and brand development.
Kellyann Nickel, Kellyann Nickel appointed as new Chief Financial Officer to lead the company's financial operations, planning, and strategic initiatives.

What Technology (Tech Stack) Is Used byDIFF Eyewear?

Discover the tools DIFF Eyewear uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

DIFF Eyewear Email Formats and Examples

DIFF Eyewear commonly uses a straightforward email format for its employees, typically combining the employee's first name with the company domain. This is a common practice for many modern e-commerce and direct-to-consumer brands.

first@diffeyewear.com

Format

example@diffeyewear.com (e.g., sarah@diffeyewear.com)

Example

75%

Success rate

What's the Latest News About DIFF Eyewear?

WWDJuly 10, 2023

DIFF Eyewear Collaborates with Barbie for New Eyewear Collection

DIFF Eyewear launched a special collection in collaboration with Barbie, featuring sunglasses and blue light glasses inspired by the iconic doll's style. The collection capitalized on the renewed popularity of the Barbie brand, offering fans a stylish way to accessorize....more

PR NewswireMay 4, 2023

DIFF Eyewear Launches Star Wars™ | DIFF Collection

DIFF Eyewear released its Star Wars™ | DIFF collection, featuring eyewear designs inspired by beloved characters and symbols from the Star Wars galaxy. The collection aimed to merge pop culture enthusiasm with DIFF's commitment to style and charitable giving....more

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