What Does Diesel Do?

Total employees3934
HeadquartersBreganze
Founded1978

Diesel is an Italian retail clothing company, primarily known for its high-quality denim, apparel, and accessories. Founded by Renzo Rosso in 1978, Diesel has established itself as a pioneer in the fashion industry, recognized for its provocative advertising campaigns, innovative designs, and a spirit of irreverence and individuality. The brand targets a global audience that appreciates bold, unconventional style and premium craftsmanship. Diesel's product lines extend beyond clothing to include footwear, bags, eyewear, jewelry, and fragrances, embodying a complete lifestyle vision.

Where Is Diesel's Headquarters?

HQ Function

The Breganze headquarters serves as the central hub for Diesel's global operations, including core design and product development, global marketing strategy, administrative functions, and overall brand management.

Notable Features:

The Diesel headquarters campus is a modern complex often characterized by contemporary architecture, spacious and creative workspaces, and sometimes features sustainable design elements and art installations, reflecting the brand's innovative and artistic spirit.

Work Culture:

The work culture at Diesel's HQ is often described as dynamic, creative, and fast-paced. It fosters an environment of innovation, passion, and unconventional thinking, encouraging employees to challenge norms and contribute to the brand's cutting-edge identity. There's a strong emphasis on international collaboration.

HQ Significance:

This location is not just an office but the birthplace and nerve center of the Diesel brand. It's where the brand's identity is shaped, key strategic decisions are made, and global collections are conceived, making it fundamental to Diesel's worldwide operations and image.

Values Reflected in HQ: The headquarters' design and atmosphere aim to reflect Diesel's core values of creativity, individuality, bravery, passion, and self-expression. There's also an increasing focus on sustainability in its operations and campus.

Location:

Diesel supports a wide range of functions globally, including design, manufacturing oversight, marketing, sales, retail operations, and distribution. The brand has a significant worldwide presence with hundreds of monobrand stores, concessions in department stores, and a vast network of multi-brand retailers across Europe, the Americas, Asia, Africa, and Oceania. Its e-commerce platform also serves customers in numerous countries, ensuring global accessibility to Diesel products.

Street Address:

Via dell'Industria, 4-6

City:

Breganze

State/Province:

Vicenza (VI)

Country:

Italy

Where Else Does Diesel Operate Around the World?

Milan, Italy

Address: Via Stendhal, 36, 20144 Milano MI, Italy (This is a key OTB/Diesel hub in Milan, exact addresses for specific functions can vary)

Supports European market operations, brand presentation during Milan Fashion Week, and serves as a key touchpoint for international fashion stakeholders.

New York City, USA

Address: Specific addresses for corporate offices can vary; flagship stores and showrooms are prominent. (e.g., previously 220 W 19th St, New York, NY 10011 for some operations).

To drive growth and brand presence in the significant North American market, adapting global strategies to local consumer preferences and trends.

Tokyo, Japan

Address: Diesel Shibuya, Cocoti B1-1F, 1-23-16 Shibuya, Shibuya-ku, Tokyo (Flagship store, often co-located with regional offices or showrooms).

To strengthen Diesel's brand position and sales in Japan and key APAC markets, understanding and engaging with unique local fashion dynamics.

Buying Intent Signals for Diesel

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Diesel? Meet the Executive Team

As of April 2025, Diesel' leadership includes:

Renzo Rosso - Founder of Diesel and Chairman of OTB Group
Ubaldo Minelli - CEO of OTB Group
Matteo Lawinwerso - CEO of Diesel (Global)
Glenn Martens - Creative Director of Diesel

Who's Investing in Diesel?

Diesel has been backed by several prominent investors over the years, including:

OTB Group (Diesel is a brand owned by OTB Group, which is privately held by Renzo Rosso)

What Leadership Changes Has Diesel Seen Recently?

Hire1
Exits1

The most significant executive change at Diesel in the last 12 months has been the appointment of a new global CEO, succeeding the previous one.

Departures

Eraldo Poletto, Eraldo Poletto stepped down as CEO of Diesel after leading the brand.

New Appointments:

Matteo Lawinwerso, Matteo Lawinwerso was appointed Global CEO of Diesel, transitioning from his role as CEO of Diesel North America.

What Technology (Tech Stack) Is Used byDiesel?

Discover the tools Diesel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Diesel Email Formats and Examples

Diesel commonly uses the 'firstname.lastname' or 'firstinitial_lastname' email format for its corporate employees. Variations might exist depending on the department or region.

firstname.lastname@diesel.com or f.lastname@diesel.com

Format

john.doe@diesel.com

Example

75%

Success rate

What's the Latest News About Diesel?

WWD (Women's Wear Daily)December 5, 2023

Diesel CEO Eraldo Poletto Exits, Succeeded by Matteo Lawinwerso

Diesel announced that Eraldo Poletto is stepping down as global chief executive officer. He will be succeeded by Matteo Lawinwerso, who has been CEO of Diesel North America....more

Vogue BusinessFebruary 21, 2024

Diesel doubles down on denim as Glenn Martens drives brand heat

Diesel presented its Fall/Winter 2024 collection at Milan Fashion Week, showcasing creative director Glenn Martens' continued exploration of denim and avant-garde designs, reinforcing the brand's core identity while pushing creative boundaries....more

OTB Group Press Release / Financial TimesMarch 15, 2024

OTB Group (Diesel's parent company) Reports Record 2023 Results

OTB Group announced strong financial results for 2023, with significant contributions from its brands, including Diesel. The report highlighted Diesel's positive performance and brand repositioning under Glenn Martens' creative direction and previous CEO leadership....more

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