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Diesel is an Italian retail clothing company, primarily known for its high-quality denim, apparel, and accessories. Founded by Renzo Rosso in 1978, Diesel has established itself as a pioneer in the fashion industry, recognized for its provocative advertising campaigns, innovative designs, and a spirit of irreverence and individuality. The brand targets a global audience that appreciates bold, unconventional style and premium craftsmanship. Diesel's product lines extend beyond clothing to include footwear, bags, eyewear, jewelry, and fragrances, embodying a complete lifestyle vision.
The Breganze headquarters serves as the central hub for Diesel's global operations, including core design and product development, global marketing strategy, administrative functions, and overall brand management.
The Diesel headquarters campus is a modern complex often characterized by contemporary architecture, spacious and creative workspaces, and sometimes features sustainable design elements and art installations, reflecting the brand's innovative and artistic spirit.
The work culture at Diesel's HQ is often described as dynamic, creative, and fast-paced. It fosters an environment of innovation, passion, and unconventional thinking, encouraging employees to challenge norms and contribute to the brand's cutting-edge identity. There's a strong emphasis on international collaboration.
This location is not just an office but the birthplace and nerve center of the Diesel brand. It's where the brand's identity is shaped, key strategic decisions are made, and global collections are conceived, making it fundamental to Diesel's worldwide operations and image.
Diesel supports a wide range of functions globally, including design, manufacturing oversight, marketing, sales, retail operations, and distribution. The brand has a significant worldwide presence with hundreds of monobrand stores, concessions in department stores, and a vast network of multi-brand retailers across Europe, the Americas, Asia, Africa, and Oceania. Its e-commerce platform also serves customers in numerous countries, ensuring global accessibility to Diesel products.
Via dell'Industria, 4-6
Breganze
Vicenza (VI)
Italy
Address: Via Stendhal, 36, 20144 Milano MI, Italy (This is a key OTB/Diesel hub in Milan, exact addresses for specific functions can vary)
Supports European market operations, brand presentation during Milan Fashion Week, and serves as a key touchpoint for international fashion stakeholders.
Address: Specific addresses for corporate offices can vary; flagship stores and showrooms are prominent. (e.g., previously 220 W 19th St, New York, NY 10011 for some operations).
To drive growth and brand presence in the significant North American market, adapting global strategies to local consumer preferences and trends.
Address: Diesel Shibuya, Cocoti B1-1F, 1-23-16 Shibuya, Shibuya-ku, Tokyo (Flagship store, often co-located with regional offices or showrooms).
To strengthen Diesel's brand position and sales in Japan and key APAC markets, understanding and engaging with unique local fashion dynamics.
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As of April 2025, Diesel' leadership includes:
Diesel has been backed by several prominent investors over the years, including:
The most significant executive change at Diesel in the last 12 months has been the appointment of a new global CEO, succeeding the previous one.
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Diesel commonly uses the 'firstname.lastname' or 'firstinitial_lastname' email format for its corporate employees. Variations might exist depending on the department or region.
firstname.lastname@diesel.com or f.lastname@diesel.com
Format
john.doe@diesel.com
Example
75%
Success rate
WWD (Women's Wear Daily) • December 5, 2023
Diesel announced that Eraldo Poletto is stepping down as global chief executive officer. He will be succeeded by Matteo Lawinwerso, who has been CEO of Diesel North America....more
Vogue Business • February 21, 2024
Diesel presented its Fall/Winter 2024 collection at Milan Fashion Week, showcasing creative director Glenn Martens' continued exploration of denim and avant-garde designs, reinforcing the brand's core identity while pushing creative boundaries....more
OTB Group Press Release / Financial Times • March 15, 2024
OTB Group announced strong financial results for 2023, with significant contributions from its brands, including Diesel. The report highlighted Diesel's positive performance and brand repositioning under Glenn Martens' creative direction and previous CEO leadership....more
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