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Didriksons's Overview

Total employees115
HeadquartersBorås
Founded1913

Didriksons is a renowned Swedish brand with a rich heritage dating back to 1913, specializing in functional and sustainable outerwear designed to protect against the elements. Originally founded by Julius and Hanna Didrikson in Grundsund, on the western coast of Sweden, the company initially produced workwear for local fishermen. Today, Didriksons offers a wide range of high-quality rainwear, parkas, jackets, and outdoor clothing for men, women, and children, known for its durability, timeless design, and commitment to responsible manufacturing practices. Their philosophy is to create garments that last, encouraging customers to use, repair, and eventually recycle their products, reflecting a deep respect for both people and the environment.

Where is Didriksons's Headquarters?

HQ Function

The headquarters in Borås serves as the central hub for Didriksons' global operations, including design, product development, marketing, sales, sustainability initiatives, and corporate management.

Notable Features:

Located in Borås, a city with a strong textile heritage, the Didriksons HQ likely features modern office spaces, showrooms, and design studios tailored to support its innovative apparel business. Specific architectural details are not widely publicized.

Work Culture:

Didriksons fosters a work culture rooted in its Swedish heritage, emphasizing collaboration, innovation, quality, and a strong commitment to sustainability. The environment likely promotes responsible business practices and employee well-being.

HQ Significance:

The Borås headquarters anchors Didriksons in a region known for textile innovation. It symbolizes the brand's journey from a local workwear producer to an international outdoor apparel leader, while upholding its core Swedish design principles and quality standards.

Values Reflected in HQ: The headquarters likely reflects Didriksons' core values of functionality, durability, and sustainability through efficient operations, a focus on employee well-being, and potentially through sustainable design elements in the office environment itself.

Location:

Didriksons has a significant global footprint, with its products available in over 25 markets, primarily across Europe. Their international operations, including design, brand management, and strategy, are coordinated from their Swedish headquarters. Didriksons supports its global reach through a network of distributors, retail partners, and robust e-commerce channels, ensuring their functional and sustainable outerwear is accessible to customers worldwide. Key functions supported globally include sales, marketing (often localized via partners), and logistics facilitated through their established network.

Street Address:

Stenhuggarevägen 2

City:

Borås

State/Province:

Västra Götaland

Country:

Sweden

Didriksons's Global Presence

Buying Intent Signals for Didriksons

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Didriksons

As of April 2025, Didriksons' leadership includes:

Johan Ekeroth - Chief Executive Officer
Petra Sabo - Chief Financial Officer
Martin Eriksson - Head of Sales
Ulf Mård - Head of Supply Chain

Investors of Didriksons

Didriksons has been backed by several prominent investors over the years, including:

Adelis Equity Partners

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major executive hires or exits announced at Didriksons in the last 12 months, suggesting stability within the current leadership team.

Technology (Tech Stack) used by Didriksons

Discover the tools Didriksons uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Didriksons Email Formats and Examples

Didriksons commonly uses the [first].[last]@didriksons.com email format for its employees. This structure is standard for professional communication within the organization and with external partners.

[first].[last]@didriksons.com

Format

firstname.lastname@didriksons.com

Example

85%

Success rate

News and media

Habit.seOctober 10, 2023

Didriksons Reports Growth Amidst Market Challenges

Didriksons announced increased sales figures for its past fiscal year, demonstrating resilience despite a challenging retail environment. CEO Johan Ekeroth emphasized the company's ongoing commitment to sustainability and product innovation as key growth drivers, while also acknowledging potential economic headwinds and evolving consumer behaviors....more

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