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Diario AS, founded in 1967, is a prominent Spanish daily sports newspaper headquartered in Madrid and part of the PRISA media group. It is renowned for its extensive coverage of football, including La Liga, UEFA Champions League, and international tournaments, with a special focus on Real Madrid and Atlético Madrid. Beyond football, AS provides news and analysis on basketball, motorsports (Formula 1, MotoGP), tennis, cycling, and a variety of other sports. Recognizing its global appeal, AS has successfully expanded its digital footprint with multiple international editions, including AS English, AS México, AS Colombia, and AS Chile, delivering tailored sports content to a worldwide audience.
The Madrid headquarters serves as the central command for all editorial decisions, content creation, digital media production, and administrative functions of Diario AS.
The facility boasts a modern newsroom designed for rapid information flow, state-of-the-art multimedia production studios, and advanced technological infrastructure to support its 24/7 news cycle across print and digital platforms.
The work culture at Diario AS HQ is dynamic, fast-paced, and highly collaborative, driven by the relentless pace of sports news. There's a strong emphasis on journalistic integrity, accuracy, and a shared passion for sports.
As the nerve center of Diario AS, the Madrid headquarters is pivotal in shaping the newspaper's editorial voice, managing its national and international sports coverage, and driving its digital innovation.
Diario AS maintains a robust global presence primarily through its extensive digital network. Alongside its main Spanish platform (as.com), it operates several international digital editions, including AS English (catering to the USA, UK, and Asia), AS México, AS Colombia, AS Chile, AS Argentina, AS Perú, and AS Arabia. These platforms offer localized sports content, often translated and adapted from the main edition, supplemented by region-specific reporting from a network of international journalists and correspondents. This strategy allows AS to reach a diverse global audience, covering major international sports events with a local perspective.
Calle Valentín Beato, 44
Madrid
Community of Madrid
Spain
Address: Operates a significant bureau in Barcelona, potentially utilizing PRISA Group's facilities (e.g., Avda. Diagonal) or a dedicated office.
To ensure comprehensive and localized sports news coverage for the Catalonia region, catering to its distinct sporting interests and fanbases, and to serve as a vital node in AS's national newsgathering network.
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As of April 2025, Diario AS' leadership includes:
Diario AS has been backed by several prominent investors over the years, including:
The primary executive leadership change at Diario AS in the past year involved the appointment of a new Director, reflecting strategic adjustments within the broader PRISA Media group.
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Email addresses at Diario AS, part of the PRISA group, typically follow standard corporate and journalistic patterns. Common formats include combinations of the employee's first name, last name, or initials, followed by the '@as.com' domain.
[first_initial][lastname]@as.com (e.g., jsmith@as.com) or [first_name].[last_name]@as.com (e.g., john.smith@as.com)
Format
jcanton@as.com (hypothetical example for Juan Cantón based on common patterns)
Example
75%
Success rate
PRISA Official Website • January 15, 2024
Juan Cantón officially took the helm as the new managing editor (Director) of Diario AS in January 2024. He succeeded Vicente Jiménez, who transitioned to Director General of Cadena SER. Cantón's prior roles within PRISA Media include Director of ESG and General Manager of Press....more
AS.com / WAN-IFRA • September 29, 2023
Diario AS received acclaim at the WAN-IFRA Digital Media Awards Europe 2023, where it won in the 'Best Sports Lived Experience' category for its comprehensive and innovative coverage of the FIFA World Cup 2022. This award underscores AS's commitment to digital excellence in sports journalism....more
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