What Does Diario AS Do?

Total employees400
HeadquartersMadrid
Founded1967

Diario AS, founded in 1967, is a prominent Spanish daily sports newspaper headquartered in Madrid and part of the PRISA media group. It is renowned for its extensive coverage of football, including La Liga, UEFA Champions League, and international tournaments, with a special focus on Real Madrid and Atlético Madrid. Beyond football, AS provides news and analysis on basketball, motorsports (Formula 1, MotoGP), tennis, cycling, and a variety of other sports. Recognizing its global appeal, AS has successfully expanded its digital footprint with multiple international editions, including AS English, AS México, AS Colombia, and AS Chile, delivering tailored sports content to a worldwide audience.

Where Is Diario AS's Headquarters?

HQ Function

The Madrid headquarters serves as the central command for all editorial decisions, content creation, digital media production, and administrative functions of Diario AS.

Notable Features:

The facility boasts a modern newsroom designed for rapid information flow, state-of-the-art multimedia production studios, and advanced technological infrastructure to support its 24/7 news cycle across print and digital platforms.

Work Culture:

The work culture at Diario AS HQ is dynamic, fast-paced, and highly collaborative, driven by the relentless pace of sports news. There's a strong emphasis on journalistic integrity, accuracy, and a shared passion for sports.

HQ Significance:

As the nerve center of Diario AS, the Madrid headquarters is pivotal in shaping the newspaper's editorial voice, managing its national and international sports coverage, and driving its digital innovation.

Values Reflected in HQ: The headquarters embodies Diario AS's core values of speed, accuracy, comprehensive sports coverage, and journalistic excellence, facilitating the delivery of engaging content to its readers.

Location:

Diario AS maintains a robust global presence primarily through its extensive digital network. Alongside its main Spanish platform (as.com), it operates several international digital editions, including AS English (catering to the USA, UK, and Asia), AS México, AS Colombia, AS Chile, AS Argentina, AS Perú, and AS Arabia. These platforms offer localized sports content, often translated and adapted from the main edition, supplemented by region-specific reporting from a network of international journalists and correspondents. This strategy allows AS to reach a diverse global audience, covering major international sports events with a local perspective.

Street Address:

Calle Valentín Beato, 44

City:

Madrid

State/Province:

Community of Madrid

Country:

Spain

Where Else Does Diario AS Operate Around the World?

Barcelona, Catalonia, Spain

Address: Operates a significant bureau in Barcelona, potentially utilizing PRISA Group's facilities (e.g., Avda. Diagonal) or a dedicated office.

To ensure comprehensive and localized sports news coverage for the Catalonia region, catering to its distinct sporting interests and fanbases, and to serve as a vital node in AS's national newsgathering network.

Buying Intent Signals for Diario AS

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Diario AS? Meet the Executive Team

As of April 2025, Diario AS' leadership includes:

Juan Cantón - Director, Diario AS
Carlos Núñez Murias - Executive Chairman, PRISA Media (Parent Company)
Ignacio Soto - Managing Director, PRISA Media (Parent Company)

Who's Investing in Diario AS?

Diario AS has been backed by several prominent investors over the years, including:

PRISA (Promotora de Informaciones, S.A.)

What Leadership Changes Has Diario AS Seen Recently?

Hire1
Exits1

The primary executive leadership change at Diario AS in the past year involved the appointment of a new Director, reflecting strategic adjustments within the broader PRISA Media group.

Departures

Vicente Jiménez Navas, Vicente Jiménez Navas departed his role as Director of Diario AS to assume a new leadership position within PRISA Media.

New Appointments:

Juan Cantón, Juan Cantón was appointed as the new Director of Diario AS, succeeding Vicente Jiménez Navas.

What Technology (Tech Stack) Is Used byDiario AS?

Discover the tools Diario AS uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Diario AS Email Formats and Examples

Email addresses at Diario AS, part of the PRISA group, typically follow standard corporate and journalistic patterns. Common formats include combinations of the employee's first name, last name, or initials, followed by the '@as.com' domain.

[first_initial][lastname]@as.com (e.g., jsmith@as.com) or [first_name].[last_name]@as.com (e.g., john.smith@as.com)

Format

jcanton@as.com (hypothetical example for Juan Cantón based on common patterns)

Example

75%

Success rate

What's the Latest News About Diario AS?

PRISA Official WebsiteJanuary 15, 2024

Diario AS Appoints Juan Cantón as New Managing Editor (Director)

Juan Cantón officially took the helm as the new managing editor (Director) of Diario AS in January 2024. He succeeded Vicente Jiménez, who transitioned to Director General of Cadena SER. Cantón's prior roles within PRISA Media include Director of ESG and General Manager of Press....more

AS.com / WAN-IFRASeptember 29, 2023

Diario AS Honored at WAN-IFRA Digital Media Awards Europe 2023

Diario AS received acclaim at the WAN-IFRA Digital Media Awards Europe 2023, where it won in the 'Best Sports Lived Experience' category for its comprehensive and innovative coverage of the FIFA World Cup 2022. This award underscores AS's commitment to digital excellence in sports journalism....more

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