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Diamond Supply Co. is a globally recognized skateboarding hardware, accessories, and apparel company founded by Nicholas Tershay (Nick Diamond) in 1998. Originating as a skateboard hardware line from Nick's San Francisco apartment, it quickly expanded into a full range of soft goods including T-shirts, sweatshirts, and accessories, becoming a staple in both skateboarding and streetwear culture. Known for its iconic 'Diamond' logo and high-profile collaborations, the brand has established a strong presence with flagship stores and distribution worldwide, embodying quality, style, and authenticity within the skate community and beyond.
The Los Angeles location serves as the primary hub for design, marketing, brand management, and flagship retail operations.
The Fairfax flagship store is a well-known landmark in the streetwear scene, featuring unique interior design reflecting the brand's aesthetic and often hosting product launches and events.
The work culture is likely dynamic, creative, and deeply rooted in skate and street culture, fostering collaboration and a passion for the brand's identity and products.
Being located in Los Angeles, particularly on Fairfax Avenue, places Diamond Supply Co. at the heart of streetwear and skateboarding trends, allowing for direct engagement with its core community and easy access to industry talent and collaborations.
Diamond Supply Co. supports a global presence through its e-commerce platform, flagship stores (primarily in the US historically), and a wide network of authorized retailers and distributors across North America, Europe, Asia, and Australia. Functions supported globally include sales, distribution, marketing, and brand partnerships, ensuring its apparel, accessories, and skateboard hardware reach customers worldwide.
507 N Fairfax Ave (Note: This is their flagship store, often considered their public-facing HQ. Actual corporate offices may be co-located or nearby.)
Los Angeles
California
USA
Address: Historically, Diamond Supply Co. operated a flagship store in New York City (e.g., 286 Lafayette St, New York, NY), which likely included regional operational support. Current status of a distinct NYC office separate from retail partners is not prominently publicized.
To establish a strong brand presence on the East Coast, cater to the local skate and streetwear community, and manage regional retail and marketing efforts.
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As of April 2025, Diamond Supply Co.' leadership includes:
Diamond Supply Co. has been backed by several prominent investors over the years, including:
No major executive new hires or exits at Diamond Supply Co. have been publicly announced in the last 12 months. The company's leadership, primarily centered around founder Nick Diamond, appears stable.
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While specific internal email formats for Diamond Supply Co. are not publicly confirmed, companies of its size and nature often use common patterns. The most probable format would involve the first name or first initial and last name.
[first]@diamondsupplyco.com or [first].[last]@diamondsupplyco.com
Format
nick@diamondsupplyco.com
Example
70%
Success rate
Complex • October 25, 2023
Diamond Supply Co. has partnered with the rock band Chevelle for a new collaborative collection. The collection features t-shirts and hoodies blending Diamond's signature branding with Chevelle's iconic album artwork and imagery....more
Hypebeast • August 10, 2023
Diamond Supply Co. released a collection honoring the legendary boxer Muhammad Ali. The capsule includes apparel and accessories featuring iconic images and quotes from 'The Greatest,' celebrating his impact on sports and culture....more
Nice Kicks • February 1, 2023
Diamond Supply Co. and PUMA have teamed up again, this time for a new take on the classic PUMA Suede. The sneaker features Diamond's signature Tiffany blue accents and co-branding, continuing their successful collaborative history....more
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