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Diageo is a British multinational beverage alcohol company, one of the world's largest producers of spirits and beers. Its portfolio boasts iconic brands such as Johnnie Walker, Smirnoff, Captain Morgan, Baileys, Tanqueray, Guinness, Crown Royal, and Don Julio. Operating in over 180 countries, Diageo is committed to responsible drinking initiatives and sustainable practices, aiming to create a positive impact on communities globally. The company's strategy focuses on premiumization, innovation, and efficient operations to drive growth and shareholder value.
The headquarters serves as the central hub for global strategy, corporate governance, financial oversight, global brand management, and key decision-making processes for Diageo's worldwide operations.
The Park Royal site houses significant office space and is also a key location for some of Diageo's operational and innovation activities. The registered office in Soho provides a central London presence.
Diageo's headquarters fosters a dynamic, inclusive, and performance-driven work culture. Emphasis is placed on collaboration, innovation in brand development and marketing, and a commitment to diversity and employee well-being.
The London headquarters is significant due to its role in orchestrating Diageo's vast global network, managing a world-renowned portfolio of brands, and its proximity to international financial markets and business partners.
Diageo supports a vast range of functions globally, reflecting its status as a multinational leader in the beverage alcohol industry. These include supply chain management and procurement (sourcing raw materials, packaging), extensive manufacturing and distillation operations (owning numerous distilleries and breweries worldwide), global and regional marketing and sales, brand innovation and research & development, corporate functions like finance, legal, and human resources, as well as distribution networks that reach over 180 countries.
16 Great Marlborough Street (Registered Office); Lakeside Drive, Park Royal (Operational HQ)
London
England
United Kingdom
Address: 3 World Trade Center, 175 Greenwich St, New York, NY 10007, USA
Crucial for managing operations in the high-value North American spirits and beer market, fostering relationships with key distributors, and driving brand growth across a diverse consumer base.
Address: 1 George Street, #16-01, Singapore 049145
Strategic hub for tapping into the rapidly growing economies and evolving consumer tastes in the Asia Pacific region, managing complex supply chains and market entry strategies.
Address: Molenwerf 10-12, 1014 BG Amsterdam, Netherlands
Facilitates efficient management of Diageo's European business, navigating diverse regulatory environments and consumer markets within the EU and surrounding countries.
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As of April 2025, Diageo' leadership includes:
Diageo has been backed by several prominent investors over the years, including:
The most significant executive change in the last 12 months was the appointment of Debra Crew as permanent CEO following the passing of Sir Ivan Menezes. Other routine board and senior leadership adjustments may have occurred.
Discover the tools Diageo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Diageo commonly uses the 'first.last@diageo.com' email format for its employees. Variations might exist, but this is a widely observed pattern for corporate communications.
first.last@diageo.com
Format
jane.doe@diageo.com
Example
90%
Success rate
Reuters • May 7, 2024
Diageo appointed former Nike executive John Slusher as president of its North America division, its largest market, effective July 1. Slusher succeeds Claudia Schubert, who will remain an adviser until her retirement next year....more
Diageo News & Media • February 1, 2024
Diageo announced it has reached an agreement to sell Windsor Global Co., Ltd., the entity that owns the Windsor brand, to Bayside Private Equity and Metis Private Equity consortium, a private equity group based in South Korea. The transaction is expected to close in fiscal 2024....more
Financial Times • January 30, 2024
Diageo reported a sharp drop in first-half sales as a tequila slowdown in the US and a slump in Latin America and the Caribbean hit performance. Net sales fell 1.4 per cent to $11bn in the six months to December 31, compared with the same period a year earlier....more
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