What Does Diageo Do?

Total employees33619
HeadquartersLondon
FoundedN/A

Diageo is a British multinational beverage alcohol company, one of the world's largest producers of spirits and beers. Its portfolio boasts iconic brands such as Johnnie Walker, Smirnoff, Captain Morgan, Baileys, Tanqueray, Guinness, Crown Royal, and Don Julio. Operating in over 180 countries, Diageo is committed to responsible drinking initiatives and sustainable practices, aiming to create a positive impact on communities globally. The company's strategy focuses on premiumization, innovation, and efficient operations to drive growth and shareholder value.

Where Is Diageo's Headquarters?

HQ Function

The headquarters serves as the central hub for global strategy, corporate governance, financial oversight, global brand management, and key decision-making processes for Diageo's worldwide operations.

Notable Features:

The Park Royal site houses significant office space and is also a key location for some of Diageo's operational and innovation activities. The registered office in Soho provides a central London presence.

Work Culture:

Diageo's headquarters fosters a dynamic, inclusive, and performance-driven work culture. Emphasis is placed on collaboration, innovation in brand development and marketing, and a commitment to diversity and employee well-being.

HQ Significance:

The London headquarters is significant due to its role in orchestrating Diageo's vast global network, managing a world-renowned portfolio of brands, and its proximity to international financial markets and business partners.

Values Reflected in HQ: The headquarters aims to reflect Diageo's values of being proud of what they do, being the best, and acting with passion and integrity. This is shown through investments in sustainable office practices and fostering an environment of innovation.

Location:

Diageo supports a vast range of functions globally, reflecting its status as a multinational leader in the beverage alcohol industry. These include supply chain management and procurement (sourcing raw materials, packaging), extensive manufacturing and distillation operations (owning numerous distilleries and breweries worldwide), global and regional marketing and sales, brand innovation and research & development, corporate functions like finance, legal, and human resources, as well as distribution networks that reach over 180 countries.

Street Address:

16 Great Marlborough Street (Registered Office); Lakeside Drive, Park Royal (Operational HQ)

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Diageo Operate Around the World?

New York, NY/USA

Address: 3 World Trade Center, 175 Greenwich St, New York, NY 10007, USA

Crucial for managing operations in the high-value North American spirits and beer market, fostering relationships with key distributors, and driving brand growth across a diverse consumer base.

Singapore/Singapore

Address: 1 George Street, #16-01, Singapore 049145

Strategic hub for tapping into the rapidly growing economies and evolving consumer tastes in the Asia Pacific region, managing complex supply chains and market entry strategies.

Amsterdam/Netherlands

Address: Molenwerf 10-12, 1014 BG Amsterdam, Netherlands

Facilitates efficient management of Diageo's European business, navigating diverse regulatory environments and consumer markets within the EU and surrounding countries.

Buying Intent Signals for Diageo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Diageo? Meet the Executive Team

As of April 2025, Diageo' leadership includes:

Debra Crew - Chief Executive Officer
Lavanya Chandrashekar - Chief Financial Officer
Sally Grimes - Chief Executive Officer, North America
Hina Nagarajan - Managing Director & Chief Executive Officer, Diageo India
John O'Keeffe - President, Asia Pacific, Global Travel and LVMH Moët Hennessy Diageo JV
Cristina Diezhandino - Chief Marketing Officer
Louise Prashad - Chief Human Resources Officer
Tom Shropshire - General Counsel and Company Secretary
Ewan Andrew - President, Global Supply Chain & Procurement and Chief Sustainability Officer

Who's Investing in Diageo?

Diageo has been backed by several prominent investors over the years, including:

BlackRock, Inc.
The Vanguard Group, Inc.
Massachusetts Financial Services Company
Lindsell Train Limited
Capital Research Global Investors
Norges Bank Investment Management
State Street Global Advisors, Inc.

What Leadership Changes Has Diageo Seen Recently?

Hire1
Exits1

The most significant executive change in the last 12 months was the appointment of Debra Crew as permanent CEO following the passing of Sir Ivan Menezes. Other routine board and senior leadership adjustments may have occurred.

Departures

Sir Ivan Menezes, Sir Ivan Menezes passed away, leading to Debra Crew's appointment as CEO.

New Appointments:

Debra Crew, Debra Crew was appointed permanent Chief Executive Officer, having previously served as interim CEO.

What Technology (Tech Stack) Is Used byDiageo?

Discover the tools Diageo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Diageo Email Formats and Examples

Diageo commonly uses the 'first.last@diageo.com' email format for its employees. Variations might exist, but this is a widely observed pattern for corporate communications.

first.last@diageo.com

Format

jane.doe@diageo.com

Example

90%

Success rate

What's the Latest News About Diageo?

ReutersMay 7, 2024

Diageo appoints Nike executive John Slusher as North America President

Diageo appointed former Nike executive John Slusher as president of its North America division, its largest market, effective July 1. Slusher succeeds Claudia Schubert, who will remain an adviser until her retirement next year....more

Diageo News & MediaFebruary 1, 2024

Diageo announces sale of Windsor Global

Diageo announced it has reached an agreement to sell Windsor Global Co., Ltd., the entity that owns the Windsor brand, to Bayside Private Equity and Metis Private Equity consortium, a private equity group based in South Korea. The transaction is expected to close in fiscal 2024....more

Financial TimesJanuary 30, 2024

Diageo sales hit by tequila slowdown and Latin America slump

Diageo reported a sharp drop in first-half sales as a tequila slowdown in the US and a slump in Latin America and the Caribbean hit performance. Net sales fell 1.4 per cent to $11bn in the six months to December 31, compared with the same period a year earlier....more

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