What Does DIA Do?

Total employees479
HeadquartersNew York
Founded1964

Dia & Co is an online personal styling and clothing retail company dedicated to serving women who wear plus sizes (typically sizes 10-32). Founded on the belief that style is a tool for self-expression and confidence, Dia & Co offers a curated shopping experience, including personalized style boxes, a wide range of apparel from well-known and emerging brands, and an active online community. Their mission is to revolutionize the shopping experience for plus-size women by providing inclusive sizing, diverse styles, and expert fashion advice, making fashion accessible and enjoyable for everyone.

Where Is DIA's Headquarters?

HQ Function

The New York headquarters serves as the central command for all core business operations, including technology development, merchandising, marketing, customer experience, and strategic planning.

Notable Features:

Likely a modern, open-plan office space designed to foster collaboration and creativity, reflecting the dynamic nature of a fashion-tech company in a prime urban location.

Work Culture:

Dia & Co's work culture is often described as inclusive, fast-paced, innovative, and customer-obsessed. Employees are passionate about the company's mission to empower women through fashion and style.

HQ Significance:

The headquarters is crucial as it houses the leadership and key teams that drive the company's vision, product innovation, brand identity, and operational execution in the competitive e-commerce and fashion landscape.

Values Reflected in HQ: The headquarters likely embodies Dia & Co's values of inclusivity, innovation, customer empowerment, and a forward-thinking approach to fashion and technology.

Location:

Dia & Co's primary market and operational focus are within the United States. They ship to all 50 U.S. states, making their styling services and apparel accessible nationwide. Currently, the company does not have dedicated international offices or direct retail operations outside of the U.S. All strategic, technological, and marketing operations supporting their U.S. customer base are managed from their New York headquarters.

Street Address:

75 Varick Street

City:

New York

State/Province:

NY

Country:

USA

Where Else Does DIA Operate Around the World?

N/A - Operations Primarily Centralized

Address: Dia & Co centralizes its main corporate, technology, and creative operations at its New York headquarters.

This centralized approach allows for cohesive strategy, brand management, and efficient decision-making. Remote work policies may allow employees to be based in various locations, but formal 'other offices' are not a prominent part of their publicly shared structure.

Buying Intent Signals for DIA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading DIA? Meet the Executive Team

As of April 2025, DIA' leadership includes:

Nadia Boujarwah - Co-Founder & Chief Executive Officer
Ashlee Binuyal - Chief Marketing Officer
Angie Hellman - Chief Merchandising Officer

Who's Investing in DIA?

DIA has been backed by several prominent investors over the years, including:

Sequoia Capital
Union Square Ventures
Andreessen Horowitz (a16z)
CRV (Charles River Ventures)
New Enterprise Associates (NEA)
Manhattan Venture Partners
Able Partners
Unusual Ventures

What Leadership Changes Has DIA Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no major C-suite executive hires or departures announced by Dia & Co in the last 12-18 months, suggesting a period of leadership stability.

What Technology (Tech Stack) Is Used byDIA?

Discover the tools DIA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

DIA Email Formats and Examples

Dia & Co most commonly utilizes the 'first name' email format (e.g., jane@dia.com). This is a prevalent pattern for many direct-to-consumer and technology companies, facilitating easy communication.

first@dia.com

Format

nadia@dia.com

Example

95%

Success rate

What's the Latest News About DIA?

PR NewswireAugust 2, 2023

Dia & Co Celebrates 8 Years Of Style Freedom By Expanding Access To Its Coveted Brands And Top Stylists

Dia & Co marked its eighth anniversary by announcing an expansion of access to its curated brands and expert stylists. This initiative aims to further its mission of providing style freedom and personalized shopping experiences for women wearing sizes 10-32....more

PR NewswireMarch 7, 2023

Dia & Co. Partners With Girl Scouts of the USA to Inspire Confidence in Young Girls

Dia & Co. announced a partnership with Girl Scouts of the USA (GSUSA) to develop content and experiences designed to foster confidence and self-expression in young girls through the lens of style and entrepreneurship....more

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