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DIA
What Does DIA Do?
Dia (Distribuidora Internacional de Alimentación, S.A.) is an international food, household, and personal care product discount retailer headquartered in Spain. Founded in 1979, Dia operates a network of franchised and company-owned supermarkets, primarily in Spain, Argentina, and Brazil. The company focuses on providing quality products at competitive prices, catering to budget-conscious consumers through its neighborhood store format and online presence. Dia has undergone significant restructuring in recent years, refocusing its efforts on its core markets and enhancing its private-label offerings.
Where Is DIA's Headquarters?
HQ Function
Serves as the central hub for Dia's global strategy, financial management, marketing, supply chain coordination, and administrative operations for its international supermarket network.
Notable Features:
The TRIPARK building is a modern office complex known for its contemporary architecture and focus on sustainability, designed to foster a collaborative and efficient work environment. It generally features good accessibility and modern amenities typical of business parks.
Work Culture:
The HQ work culture likely emphasizes efficiency, cost-consciousness, and adaptability, reflecting Dia's discount retail model. There is a focus on achieving strategic goals in a competitive market, with increasing emphasis on digital transformation, customer-centricity, and operational excellence.
HQ Significance:
The Madrid headquarters is crucial for steering Dia's international operations, standardizing practices across its markets, managing investor relations, and driving the company's overall transformation and growth strategy.
Values Reflected in HQ: The headquarters likely reflects values such as efficiency, professionalism, and a forward-looking approach to retail, supporting Dia's mission to offer accessible and affordable shopping solutions to its customers.
Location:
Dia currently focuses its operations primarily in Spain, Argentina, and Brazil. Following a strategic shift, the company divested its operations in Portugal (completed in April 2024) to concentrate on these core markets. Dia supports a vast network of neighborhood supermarkets, both company-owned and franchised, offering a wide range of food, household, and personal care products. A key element of its strategy is a strong emphasis on private-label brands (Dia private label) and maintaining competitive pricing. Global functions managed centrally from its Spanish headquarters include overall strategy, financial control, branding guidelines, and oversight of international supply chains, while local operational teams adapt to regional market specificities and consumer demands.
Street Address:
Edificio TRIPARK, Parque Empresarial de Las Rozas, C/ Jacinto Benavente 2A
City:
Las Rozas de Madrid
State/Province:
Madrid
Country:
Spain
Where Else Does DIA Operate Around the World?
Buenos Aires, Argentina
Address: Paraná 759, C1017AAM, Ciudad Autónoma de Buenos Aires, Argentina
Drives Dia's presence and growth in the Argentinian market, focusing on proximity stores and adapting products and services to local consumer preferences and economic conditions.
São Paulo, Brazil
Address: Key operational offices located in the State of São Paulo, Brazil. (Note: Dia Brasil filed for judicial reorganization in March 2024, impacting its operational structure).
Previously served as the hub for Dia's Brazilian market activities. Current operations are focused on optimizing a smaller store footprint and navigating the judicial reorganization process.
Buying Intent Signals for DIA
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading DIA? Meet the Executive Team
As of April 2025, DIA' leadership includes:
Who's Investing in DIA?
DIA has been backed by several prominent investors over the years, including:
What Leadership Changes Has DIA Seen Recently?
Dia's core Group executive team has maintained stability over the last 12 months (June 2023 - June 2024), with the primary leadership structure largely established in 2022. Key strategic activities during this period, such as the divestment of Dia Portugal, have led to associated leadership transitions for specific market units rather than publicly announced Group-level executive hires or exits. Regional leadership, particularly in Brazil due to its judicial reorganization, may see adjustments as part of ongoing restructuring efforts.
Departures
What Technology (Tech Stack) Is Used byDIA?
Discover the tools DIA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
DIA Email Formats and Examples
Dia's corporate email addresses most likely follow common professional patterns used by international corporations. While the exact internal structure isn't publicly detailed, typical formats often combine elements of an employee's name with the company's corporate domain.
Common formats include: [first].[last]@diacorporate.com (e.g., john.doe@diacorporate.com), [f][last]@diacorporate.com (e.g., jdoe@diacorporate.com), or [first_initial][last_initial]@diacorporate.com (e.g., jd@diacorporate.com). The domain @diagroup.com may also be in use.
Format
example.contact@diacorporate.com
Example
70%
Success rate
What's the Latest News About DIA?
Dia Corporate Website • April 30, 2024
Dia news title: Dia completes the sale of its business in Portugal to Auchan
Dia Group announced it has successfully completed the sale of its entire business in Portugal to Auchan Portugal for an enterprise value of 155 million euros. This move aligns with Dia's strategy to focus on its core markets....more
Dia Corporate Website • March 21, 2024
Dia news title: DIA Brasil files for judicial reorganization to protect its business and ensure its sustainability
Dia's Brazilian subsidiary, Dia Brasil, has filed for judicial reorganization (similar to bankruptcy protection) to restructure its finances and operations. The company stated this step was necessary to ensure the long-term sustainability of its business in Brazil amidst challenging market conditions and will involve closing 343 stores and 3 distribution centers....more
Dia Corporate Website • May 8, 2024
Dia news title: Dia Group reports Q1 2024 results: comparable sales up 1.5% driven by Argentina and Spain
Dia Group reported a 1.5% rise in comparable net sales in Q1 2024, largely driven by strong performance in Argentina (up 16.4% adjusted like-for-like) and Spain (up 2.0%). Total net sales reached €1.776 billion. The company highlighted progress in its transformation plan and customer loyalty....more
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