What Does WildBrain Do?

Total employees850
HeadquartersToronto
Founded2006

WildBrain Ltd. (formerly DHX Media) is a Canadian-based global children's content and brands company. It specializes in the creation, production, distribution, and licensing of entertainment content for children and families. WildBrain owns an extensive library of iconic brands, including Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Degrassi, and Inspector Gadget. The company also operates WildBrain Spark, one of the largest networks of kids' channels on YouTube, managing and monetizing content for its own and third-party brands. WildBrain's operations span content production, television broadcasting (Family Channel, WildBrainTV, Télémagino), and global brand licensing and merchandising.

Where Is WildBrain's Headquarters?

HQ Function

Serves as the central hub for corporate leadership, strategic planning, content development oversight, global distribution, licensing operations, and digital media management.

Notable Features:

Located in the historic Queen's Quay Terminal building on Toronto's waterfront, offering a modern workspace within a landmark structure. The office likely features creative and collaborative spaces conducive to media production and brand management.

Work Culture:

A dynamic, creative, and collaborative environment focused on innovation in children's entertainment. The culture likely encourages teamwork, imagination, and a passion for creating engaging content for a global audience.

HQ Significance:

The Toronto headquarters is pivotal for coordinating WildBrain's worldwide operations, from content creation in its studios to distribution and brand management across numerous international markets.

Values Reflected in HQ: The choice of a vibrant, accessible location reflects creativity, connection, and a forward-looking approach, while being in a repurposed historic building can signify a respect for legacy combined with modern innovation.

Location:

WildBrain supports a wide range of functions globally, including content creation and production (animation studios in Canada), international distribution and sales, brand licensing and merchandising (via WildBrain CPLG with offices worldwide), digital content management (WildBrain Spark YouTube network), and broadcast television channels in Canada. Their content reaches audiences in over 150 countries through partnerships with broadcasters and streaming platforms.

Street Address:

Queen's Quay Terminal, 207 Queens Quay W Suite 550

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does WildBrain Operate Around the World?

Vancouver, BC, Canada

Address: 380 West 5th Ave, Vancouver, BC V5Y 1J5, Canada (WildBrain Studios)

Serves as a key creative and production center, leveraging Vancouver's strong animation and visual effects industry.

London, United Kingdom

Address: 18-20 St John Street, London, EC1M 4HD, United Kingdom (WildBrain CPLG)

Key center for European and international licensing operations, sales, and business development.

New York, NY, USA

Address: Specific address varies, often co-located or flexible office spaces. (Example: WeWork or similar for regional teams)

Facilitates direct engagement with US media partners, licensors, and advertisers.

Los Angeles, CA, USA

Address: Specific address varies, often co-located or flexible office spaces.

Connects WildBrain with the heart of the US entertainment industry for creative development and partnerships.

Buying Intent Signals for WildBrain

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading WildBrain? Meet the Executive Team

As of April 2025, WildBrain' leadership includes:

Josh Scherba - President and Chief Executive Officer
Aaron Ames - Chief Financial Officer
Deirdre Brennan - Chief Operating Officer
Stephanie Betts - Chief Content Officer
Kate Smith - Executive Vice President, Audience & Digital (WildBrain Spark)
Maarten Weck - Executive Vice President & Managing Director, Global Partnerships & Licensing (WildBrain CPLG)

Who's Investing in WildBrain?

WildBrain has been backed by several prominent investors over the years, including:

WildBrain is a publicly traded company listed on the Toronto Stock Exchange (TSX: WILD).
As a public company, its investors include a mix of institutional shareholders, mutual funds, and individual retail investors.
Historically, Fine Capital Partners, L.P. has been a significant institutional shareholder.

What Leadership Changes Has WildBrain Seen Recently?

Hire0
Exits0

WildBrain has maintained stability in its core C-suite leadership over the past 12 months. A key C-suite appointment, the current CFO, occurred in May 2023, just prior to this 12-month window. The company continues to focus on strategic growth, which may include appointments and promotions within specific divisions and regional leadership teams.

New Appointments:

Aaron Ames, Aaron Ames was appointed as Chief Financial Officer, effective May 15, 2023. (Note: This appointment is slightly older than 12 months from late May 2024 but represents the most recent major C-suite change.)

What Technology (Tech Stack) Is Used byWildBrain?

Discover the tools WildBrain uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

WildBrain Email Formats and Examples

WildBrain likely uses common corporate email formats. The most probable format is [first].[last]@wildbrain.com. Other possibilities include [first_initial][last]@wildbrain.com.

[first].[last]@wildbrain.com

Format

jane.doe@wildbrain.com

Example

90%

Success rate

What's the Latest News About WildBrain?

WildBrain Official WebsiteMay 9, 2024

WildBrain Reports Third Quarter 2024 Results

WildBrain Ltd. announced its financial results for the third quarter of fiscal 2024, highlighting revenue growth in its content production and distribution segment....more

Licensing InternationalMay 2, 2024

WildBrain CPLG Expands Popeye & Olive Oyl Program with New Licensees

WildBrain CPLG, WildBrain’s licensing agency, has secured new deals for its classic Popeye and Olive Oyl brands across apparel, accessories, and collectibles, expanding their presence in key European markets....more

WildBrain Official WebsiteApril 11, 2024

WildBrain Television Unveils Captivating Slate of New and Returning Canadian Original Series for Spring/Summer

WildBrain Television announced its spring/summer programming lineup, featuring new original Canadian productions and returning fan-favorite series across its channels, including Family Channel and WildBrainTV....more

WildBrain Official WebsiteFebruary 8, 2024

WildBrain Inks Deal with Sesame Workshop for New Animated Series Sesame Street Mecha Builders

WildBrain announced a distribution deal with Sesame Workshop for the new animated series 'Sesame Street Mecha Builders,' securing global distribution rights outside of the US, China, and Japan....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including WildBrain, are just a search away.