What Does DFS Do?

Total employees2818
HeadquartersDoncaster
Founded1969

DFS Furniture plc is one of an established retailer of sofas and other living room furniture in the United Kingdom and Republic of Ireland. The company designs, manufactures, sells, and distributes a wide range of upholstered furniture, beds, and dining furniture. DFS is known for its extensive product selection, interest-free credit options, and a strong brand presence with numerous showrooms across the UK and Ireland, as well as a significant online retail operation. They emphasize British manufacturing for a portion of their range.

Where Is DFS's Headquarters?

HQ Function

The headquarters serves as the central command for DFS's strategic planning, financial operations, marketing, human resources, product design and development oversight, and overall UK and Ireland retail network management.

Notable Features:

Located at the Redhouse Interchange, a significant logistics and distribution hub, the HQ likely features modern office facilities and may be co-located or closely integrated with national distribution infrastructure, reflecting its operational focus.

Work Culture:

The work culture at DFS HQ is likely dynamic and commercially focused, emphasizing teamwork, customer satisfaction, and operational efficiency. Given its retail nature, it would involve collaboration across departments like buying, merchandising, logistics, and customer service.

HQ Significance:

The Doncaster headquarters is pivotal for coordinating DFS's extensive retail operations, manufacturing (where applicable), supply chain logistics, and customer service efforts across the UK and Ireland, ensuring brand consistency and operational efficiency.

Values Reflected in HQ: The HQ's location and presumed functionality reflect DFS's commitment to efficient logistics, nationwide reach, and a centralized approach to managing its brand and operations.

Location:

DFS Furniture's primary operational and retail presence is concentrated in the United Kingdom and the Republic of Ireland. While they operate internationally in terms of sourcing materials and some finished goods from global suppliers (e.g., Asia, Europe), their customer-facing showrooms, manufacturing facilities, and dedicated distribution networks are within the UK and Ireland. Their 'global presence' is more focused on the supply chain rather than direct international retail operations under the DFS brand.

Street Address:

1 Rockingham Way, Redhouse Interchange, Adwick-le-Street

City:

Doncaster

State/Province:

South Yorkshire

Country:

United Kingdom

Where Else Does DFS Operate Around the World?

Alfreton, Derbyshire, United Kingdom

Address: DFS Manufacturing Ltd, Wimsey Way, Somercotes, Alfreton, Derbyshire, DE55 4LS

Supports DFS's domestic manufacturing capabilities, providing jobs in the region and contributing to the company's supply chain resilience within the UK furniture market.

Crick, Northamptonshire, United Kingdom

Address: DFS National Distribution Centre, Unit 1, Daventry International Rail Freight Terminal (DIRFT), Crick, Northamptonshire, NN6 7GZ

Acts as a central logistics hub, ensuring efficient distribution of products nationwide, which is critical for a retailer with a large footprint and significant online sales requiring home delivery.

Dublin, Ireland

Address: Unit G2, Block G, Calmount Park, Calmount Road, Ballymount, Dublin 12, Ireland (Example - DFS has multiple retail stores which act as local operational hubs; this is a known retail park location)

Serves the Irish market, providing showroom experiences, sales support, and managing local logistics for DFS customers in the Republic of Ireland.

Buying Intent Signals for DFS

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading DFS? Meet the Executive Team

As of April 2025, DFS' leadership includes:

Tim Stacey - Chief Executive Officer
John Fallon - Chief Financial Officer
Scott Fishburn - Chief Operating Officer
Nick Collard - Chief Commercial Officer
Sarah Garnett - HR Director
Joanne Williams - Group General Counsel & Company Secretary

Who's Investing in DFS?

DFS has been backed by several prominent investors over the years, including:

Aberforth Partners LLP
Baillie Gifford & Co.
FIL Investment Advisers (UK) Ltd.
Ruffer LLP
Schroder Investment Management Ltd.
Standard Life Aberdeen plc (abrdn)
Jupiter Asset Management

What Leadership Changes Has DFS Seen Recently?

Hire1
Exits1

DFS Furniture has seen a significant change in its financial leadership with the appointment of John Fallon as CFO, succeeding Mike Schmidt. Other executive roles have remained relatively stable.

Departures

Mike Schmidt, Mike Schmidt resigned from his position as Chief Financial Officer.

New Appointments:

John Fallon, John Fallon was appointed as the new Chief Financial Officer, succeeding Mike Schmidt.

What Technology (Tech Stack) Is Used byDFS?

Discover the tools DFS uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

DFS Email Formats and Examples

DFS Furniture primarily utilizes the 'firstname.lastname@dfs.co.uk' email format for its corporate employees. While this is the most common structure, variations might exist for specific roles or legacy systems. Customer service communications typically come from generic departmental addresses.

firstname.lastname@dfs.co.uk

Format

jane.doe@dfs.co.uk

Example

90%

Success rate

What's the Latest News About DFS?

Retail GazetteMay 7, 2024

DFS Furniture names Asda finance boss John Fallon as new CFO

DFS has appointed John Fallon, previously VP of commercial finance at Asda, as its new chief financial officer. He will succeed Mike Schmidt, who is stepping down after five years with the sofa specialist....more

ReutersMarch 20, 2024

DFS Furniture posts H1 loss on weak demand, tough comparisons

British sofa retailer DFS Furniture on Wednesday posted a first-half underlying pretax loss, as weak demand for big-ticket items, supply chain issues and tough comparisons weighed on its performance....more

The TimesJanuary 17, 2024

DFS warns on profit as Red Sea disruption delays sofa deliveries

DFS Furniture warned that its profits for the year would be at the lower end of expectations and that it was experiencing longer delivery times because of the disruption to shipping in the Red Sea....more

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