DexYP
DexYP's Overview
DexYP, LLC, was a prominent American local marketing solutions provider, created in 2017 from the merger of Dex Media and YP Holdings. It offered print yellow pages, online directories, and a suite of digital marketing services, including the Thryv small business software, tailored for small to medium-sized businesses (SMBs). DexYP aimed to help local businesses connect with customers and manage their operations. In 2019, DexYP rebranded as Thryv Holdings, Inc. (NASDAQ: THRY), shifting its primary focus to its SaaS platform for SMBs.
Where is DexYP's Headquarters?
HQ Function
Served as the main corporate office, overseeing national operations, strategy, product development (including Thryv software), and the integration of Dex Media and YP Holdings services for local business marketing solutions.
Notable Features:
The DFW Airport campus was a significant operational center chosen for its central U.S. location, accessibility, and ability to consolidate various functions of the merged entities into a modern corporate environment.
Work Culture:
DexYP's work culture during its operation (2017-2019) was characterized by a strong sales orientation, the significant task of integrating two large legacy organizations (Dex Media and YP), and a strategic pivot towards digital transformation and SaaS solutions for the local advertising market. It was a period of intense change, innovation, and adaptation for employees.
HQ Significance:
The headquarters symbolized the ambitious effort to create a dominant player in the local marketing and SMB software industry by combining the extensive reach of established directory services with emerging digital and SaaS offerings.
Values Reflected in HQ: The headquarters aimed to reflect DexYP's commitment to empowering small businesses, driving innovation in local marketing technology, and achieving operational synergy and growth following the major merger.
Location:
DexYP's operations were predominantly concentrated within the United States. It served as a national provider of local marketing solutions, print directories, and digital advertising services to small and medium-sized businesses across the U.S. While it did not maintain an international office network under the DexYP brand, its services reached a vast array of local communities nationwide. Its successor, Thryv, now has a growing international presence.
Street Address:
2200 West Airfield Drive
City:
DFW Airport
State/Province:
Texas
Country:
USA
DexYP's Global Presence
Tucker, Georgia, USA
Address: 2247 Northlake Parkway, Tucker, GA 30084, USA
Served as a critical hub for DexYP's operations in the Southeastern United States, leveraging YP's existing infrastructure and experienced workforce in print and digital local marketing.
Glendale, California, USA
Address: 611 N Brand Blvd, Glendale, CA 91203, USA
Supported DexYP's presence on the West Coast, catering to a large market of small businesses and contributing to the company's digital advertising and technology initiatives.
Cedar Rapids, Iowa, USA
Address: 600 Council St NE, Cedar Rapids, IA 52402, USA
Contributed to DexYP's national operational footprint, particularly in customer engagement and fulfillment processes for traditional and digital marketing services in the Midwest.
Buying Intent Signals for DexYP
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of DexYP
As of April 2025, DexYP' leadership includes:
Investors of DexYP
DexYP has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
DexYP as an independent entity was rebranded to Thryv Holdings, Inc. in September 2019. Consequently, its executive team was either integrated into Thryv's leadership or transitioned out at that time. There are no new hires or exits specifically for 'DexYP' in the last 12 months, as the company operates under the Thryv name and structure.
Technology (Tech Stack) used by DexYP
Discover the tools DexYP uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
DexYP Email Formats and Examples
Historically, DexYP utilized common corporate email address formats. As dexyp.com now redirects to thryv.com and the company operates as Thryv, these specific @dexyp.com formats are no longer in active use for the original entity.
The most common email format believed to be used by DexYP was [first].[last]@dexyp.com. Other potential formats included [f][last]@dexyp.com or [firstinitial][lastname]@dexyp.com.
Format
jane.doe@dexyp.com
Example
0%
Success rate
News and media
GlobeNewswire • September 9, 2019
DexYP Changes Name to Thryv, Inc.; Unveils New Ticker Symbol 'THRY'
DexYP announced it has changed its name to Thryv, Inc., and its NASDAQ ticker symbol to 'THRY', effective September 9, 2019. This change reflects the company's evolution and primary focus on its flagship small business software platform, Thryv....more
PR Newswire • February 20, 2018
DexYP Launches Thryv - The All-in-One Business Management Solution for SMBs
DexYP launched Thryv®, its new flagship all-in-one business management software. Thryv is designed to help small businesses manage their time, communicate with clients, and get paid, all from a single screen....more
PR Newswire • June 30, 2017
Dex Media and YP Complete Merger, Forming DexYP
Dex Media, Inc. and YP Holdings LLC announced today the successful completion of their merger, forming DexYP. The new company aimed to be a local business automation leader, providing marketing and software solutions to approximately 700,000 small business clients....more
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