What Does DEVRIES GLOBAL Do?

Total employees204
HeadquartersNew York
Founded1978

DeVries Global is a renowned public relations and communications agency that has been creating impactful campaigns for consumer brands for over four decades. As part of the Interpublic Group (IPG), DeVries Global leverages a global network to offer services including brand strategy, corporate reputation, media relations, influencer marketing, digital and social media strategy, and content creation. They are known for their creative approach, deep consumer insights, and ability to generate earned media and cultural relevance for their clients across various sectors like beauty, food & beverage, lifestyle, and consumer technology.

Where Is DEVRIES GLOBAL's Headquarters?

HQ Function

The New York headquarters serves as the global command center, overseeing international operations, driving global strategy, managing key multinational client relationships, and fostering innovation in communication practices.

Notable Features:

Located in a prominent Manhattan office building, likely sharing space with other IPG agencies, offering a modern, collaborative workspace designed to foster creativity and teamwork. Facilities often include open-plan areas, project rooms, and advanced communication technology.

Work Culture:

DeVries Global cultivates a dynamic, creative, and collaborative work environment. Employees often describe the culture as supportive, fast-paced, and focused on delivering innovative solutions and measurable results for clients. Emphasis is placed on professional development and a passion for consumer brands.

HQ Significance:

The New York City headquarters is strategically vital due to its proximity to major media outlets, global brand headquarters, and a rich talent pool in the communications industry. It anchors DeVries Global's North American presence and connects its global network.

Values Reflected in HQ: The headquarters' setup likely reflects values such as collaboration (open spaces), creativity (inspiring design elements), and professionalism (modern amenities and client-facing areas).

Location:

DeVries Global operates a robust network of offices in key international markets across North America, Europe, and Asia. This global footprint enables the agency to provide clients with both localized expertise and seamlessly integrated multi-market campaigns. Functions supported globally include strategic brand counsel, public relations, influencer marketing, digital and social media management, content creation, crisis communications, and corporate reputation management.

Street Address:

777 Third Avenue

City:

New York

State/Province:

NY

Country:

USA

Where Else Does DEVRIES GLOBAL Operate Around the World?

London, UK

Address: The Heal's Building, 22-24 Torrington Place, London, WC1E 7HJ, UK

To provide localized expertise and integrated communication solutions for brands targeting the diverse European market, leveraging deep understanding of regional media landscapes and consumer behaviors.

Beijing, China

Address: 12F, Block A, Gateway Plaza, No.18 Xia Guang Li, North Road, East Third Ring, Chaoyang District, Beijing, 100027, China

To navigate the unique and rapidly evolving Chinese market, providing clients with strategic counsel and execution capabilities to build brand presence and connect with Chinese consumers.

Shanghai, China

Address: Unit 1201-02, Building A, No. 800 Changde Road, Jing'an District, Shanghai 200040, China

To offer specialized services in a key economic hub, catering to brands looking to make an impact in Shanghai and Eastern China, with a strong focus on lifestyle and consumer trends.

Singapore

Address: 1 Chang Charn Road, #05-02/03, Singapore 159630

To serve as a gateway to the Southeast Asian markets, offering integrated communications strategies tailored to the region's unique cultural and media environment.

Taipei, Taiwan

Address: 12F-A, No. 109, Sec.1, Zhongxiao E. Rd., Zhongzheng Dist., Taipei City 100020, Taiwan (R.O.C.)

To cater to the specific needs of clients in Taiwan, leveraging local market insights and media relationships to build brand reputation and drive consumer interest.

Buying Intent Signals for DEVRIES GLOBAL

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading DEVRIES GLOBAL? Meet the Executive Team

As of April 2025, DEVRIES GLOBAL' leadership includes:

Heidi Hovland - Global CEO
Jessica O'Callaghan - Managing Director, London
Lydia Rote - EVP, Head of Strategy & Insights, North America
Adrianna Giuliani - EVP, Client Experience, North America
Andra Mielnicki - EVP, Client Experience, North America
Olga Kachook - SVP, Influence & Integrated Media, North America

Who's Investing in DEVRIES GLOBAL?

DEVRIES GLOBAL has been backed by several prominent investors over the years, including:

Interpublic Group (IPG) - Parent Company

What Leadership Changes Has DEVRIES GLOBAL Seen Recently?

Hire2
Exits0

DeVries Global has actively strengthened its leadership team over the past year with key strategic appointments and promotions, particularly enhancing its capabilities in strategy, influence, and regional leadership in Asia. No major executive departures have been publicly announced.

New Appointments:

Lydia Rote, Lydia Rote promoted to lead Strategy & Insights for North America.
Shayoni Banerjee, Shayoni Banerjee appointed to lead the Singapore operations.
Olga Kachook, Olga Kachook hired to strengthen influence and integrated media capabilities in North America.

What Technology (Tech Stack) Is Used byDEVRIES GLOBAL?

Discover the tools DEVRIES GLOBAL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

DEVRIES GLOBAL Email Formats and Examples

DeVries Global, like many companies within the Interpublic Group (IPG), likely utilizes standardized email formats. Common patterns include first initial followed by last name, or first name separated by a dot from the last name.

Common formats: [first_initial][last_name]@devriesglobal.com (e.g., jdoe@devriesglobal.com) or [first_name].[last_name]@devriesglobal.com (e.g., jane.doe@devriesglobal.com)

Format

hhovland@devriesglobal.com

Example

85%

Success rate

What's the Latest News About DEVRIES GLOBAL?

PRWeekOctober 5, 2023

DeVries Global wins two PRWeek Purpose Awards for work with Pantene Gold Series and Hair Biology

DeVries Global was recognized at the PRWeek Purpose Awards, winning in the 'Best in Health – Consumer' category for Pantene Gold Series 'The Community Conversation' and in 'Best for Women's Equality' for Hair Biology 'The Invisible Bias'....more

PRovoke MediaFebruary 13, 2023

Shayoni Banerjee Joins DeVries Global As Singapore Head

DeVries Global appointed Shayoni Banerjee to lead its Singapore office. Banerjee brings extensive experience in consumer brand communications and integrated marketing to her new role, tasked with driving growth and enhancing the agency's capabilities in the Southeast Asian market....more

PRovoke MediaJanuary 25, 2023

DeVries Global Hires Olga Kachook To Lead Influence

Olga Kachook joined DeVries Global as senior vice president of influence and integrated media for North America. In this role, Kachook is responsible for expanding the agency's influencer marketing practice and integrating it across client campaigns....more

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