HQ Function

The headquarters serves as the primary center for strategic planning, national and international marketing campaign development, market research, corporate services, and executive leadership. It coordinates with regional and international teams to implement Canada's tourism brand globally.

Notable Features:

The office is situated in a modern commercial building in downtown Vancouver, offering accessibility and proximity to industry partners. It's designed to foster collaboration and innovation.

Work Culture:

Destination Canada fosters a collaborative, passionate, and results-oriented work culture. Employees are dedicated to promoting Canada and often have diverse backgrounds in marketing, tourism, and international business. There's an emphasis on data-driven decision-making and innovation.

HQ Significance:

Vancouver's position as a major Pacific Rim hub, its multicultural environment, and its own thriving tourism industry make it a strategic location for Canada's national tourism marketing organization. The HQ's location facilitates engagement with Western Canadian tourism stakeholders and international partners.

Values Reflected in HQ: The headquarters likely reflects values of professionalism, innovation, collaboration, and a deep pride in Canadian culture and landscapes, aiming to inspire both employees and visiting partners.

Location:

Destination Canada maintains a global presence through its headquarters in Vancouver and strategically located international offices or representatives in key markets including the United Kingdom (for Europe), China, Japan, South Korea, Australia, Mexico, Germany, France and the United States. These outposts support in-market trade relations, media engagement, consumer marketing, research, and partnership development to effectively promote Canada as a leading tourism destination worldwide.

Street Address:

Suite 800 - 1045 Howe Street

City:

Vancouver

State/Province:

British Columbia

Country:

Canada