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Designit is a global strategic design firm, part of Wipro. They partner with ambitious companies to create, launch, and scale new products, services, and experiences. By placing human needs at the heart of their approach, Designit helps businesses transform and drive sustainable growth through innovation. Their work spans across various industries, focusing on transforming customer experiences and driving business impact through design.
Serves as a major strategic design hub, fostering innovation, client collaboration, and global project coordination. It's a center for design talent and thought leadership within the Designit network.
Modern, open-plan studio space designed to foster collaboration and creativity, featuring workshop areas, project rooms, and spaces for user research and prototyping. Likely incorporates Scandinavian design principles focusing on light, functionality, and natural materials.
Emphasizes a collaborative, human-centered, and agile work environment. The culture encourages experimentation, continuous learning, and a passion for solving complex problems through design thinking. It's known for being inclusive and fostering a strong sense of community.
Copenhagen is strategically important due to Designit's Danish origins (founded in Aarhus, 1991) and its strong connection to Scandinavian design excellence. It acts as a key node in their global network, influencing projects and talent development worldwide.
Designit supports a wide array of functions globally through its network of 18+ studios. These include strategic innovation, product design and development, service design, user experience (UX) and user interface (UI) design, brand strategy, organizational design, and digital transformation consulting across diverse industries.
HC Andersens Boulevard 2
København V (Copenhagen)
Capital Region of Denmark
Denmark
Address: 300 Park Avenue South, 5th Floor, New York, NY 10010, USA
Drives innovation and design solutions for major US-based and international companies, tapping into New York's vibrant tech and business ecosystem.
Address: Wipro Limited, NBF Osaki Bldg., 2-20, Osaki 2-chome, Shinagawa-ku, Tokyo 141-0032, Japan
Facilitates design-led innovation in a technologically advanced market, helping businesses navigate complex cultural and market dynamics in Japan and the broader Asian region.
Address: Sea Containers, 18 Upper Ground, London SE1 9GL, UK
Drives strategic design initiatives in one of Europe's largest markets, addressing challenges in sectors like finance, public services, and retail.
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As of April 2025, Designit' leadership includes:
Designit has been backed by several prominent investors over the years, including:
The most significant executive change in the last 12 months was the appointment of Kjersti Lund as the new Global CEO of Designit in October 2023, signaling a new phase of leadership for the Wipro-owned design firm. Publicly available information on other specific executive hires or exits directly within Designit's top global leadership during this period is limited.
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Designit commonly uses the [first].[last]@designit.com email format for its employees. Variations might exist, but this is a widely recognized pattern.
[first].[last]@designit.com
Format
jane.doe@designit.com
Example
90%
Success rate
ExchangeWire • October 5, 2023
Wipro announced the appointment of Kjersti Lund as the global CEO of Designit. Kjersti will focus on Designit’s global growth, expanding its reach and enhancing its capabilities to deliver exceptional design and innovation to clients worldwide....more
Wipro Press Release • December 12, 2023
Wipro Limited and its strategic design arm, Designit, were named Leaders in the ISG Provider Lens™ report for Digital Business Transformation Services UK 2023. This recognition highlights their strong capabilities in customer journey orchestration, digital product design, and overall business transformation....more
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