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Design Within Reach (DWR) is a leading multi-channel retailer of authentic modern furniture and accessories. Founded in 1998, DWR makes iconic and contemporary designs accessible, offering a curated selection of pieces from renowned designers and brands. The company operates online and through physical 'Studio' locations across North America, providing customers with expert design services and a seamless shopping experience. DWR is committed to originality, quality craftsmanship, and helping people create spaces they love. It is part of the MillerKnoll (NYSE: MLKN) collective of design brands.
Serves as the central hub for DWR's brand management, merchandising, marketing, e-commerce operations, and corporate support functions within the MillerKnoll global structure.
The Stamford office is part of a modern corporate campus, likely reflecting MillerKnoll's commitment to design-forward workspaces that foster collaboration and innovation. It may feature showrooms or areas displaying products from various MillerKnoll brands.
Emphasizes a passion for design, authenticity, and customer satisfaction. As part of MillerKnoll, the culture integrates values of collaboration, sustainability, diversity, equity, and inclusion, aiming to create inspiring environments for both employees and customers.
The Stamford headquarters is significant as the operational core for the Design Within Reach brand, driving its strategy, product curation, and customer experience in the North American modern furniture market, under the MillerKnoll umbrella.
Design Within Reach primarily serves the North American market (USA and Canada) through its e-commerce platform (dwr.com) and its network of retail 'Studios'. While DWR's direct retail footprint is focused on North America, its products are sourced from renowned designers and manufacturers globally. As part of MillerKnoll, DWR benefits from a worldwide sourcing, manufacturing, and logistics network. Limited international shipping for DWR products may be available to select countries, often facilitated through MillerKnoll's global infrastructure or specialized shipping partners.
711 Canal St
Stamford
CT
USA
Address: 855 East Main Avenue, Zeeland, MI 49464
Serves as the primary operational and strategic center for the entire MillerKnoll collective, including significant support for North American operations of Design Within Reach.
Address: Methuen Park, Chippenham SN14 0GF, United Kingdom
Manages and supports MillerKnoll's presence and growth in the EMEA region, adapting global strategies for brands like DWR (where present or shipped) to local market needs, including sales, marketing, and distribution.
Address: undisclosed specific street address for public view, but a major facility is located here
Serves as a key logistics hub for the Eastern and Midwestern United States, ensuring timely delivery of DWR products to customers and studios in the region.
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As of April 2025, Design Within Reach' leadership includes:
Design Within Reach has been backed by several prominent investors over the years, including:
In the past year, MillerKnoll, parent company of Design Within Reach, undertook organizational changes impacting its global retail leadership. This included the departure of the President of MillerKnoll Global Retail and the appointment of a new Group President overseeing this segment and other strategic areas.
Discover the tools Design Within Reach uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Design Within Reach, as part of MillerKnoll, primarily utilizes email addresses with the '@dwr.com' domain for its brand-specific communications and employees. A common format is the first initial followed by the last name. For broader corporate roles within the parent company, '@millerknoll.com' may also be used.
[first_initial][last]@dwr.com
Format
jsmith@dwr.com
Example
85%
Success rate
MillerKnoll Investor Relations / Business Wire • March 27, 2024
MillerKnoll announced its financial results for the third quarter of fiscal year 2024. The Americas Retail segment, which includes Design Within Reach, reported net sales of $234.2 million. The company discussed ongoing efforts to optimize profitability and enhance brand strength within its retail operations....more
MillerKnoll Newsroom • February 13, 2024
MillerKnoll revealed strategic organizational adjustments, including new leadership appointments for its global retail division, which encompasses Design Within Reach. These changes are aimed at driving profitable growth, enhancing customer experience, and better integrating global operations across its portfolio of brands....more
Furniture Today • October 25, 2023
MillerKnoll announced changes to streamline its retail leadership and operations to better integrate its brands, including Design Within Reach and HAY. This initiative aims to create a more cohesive customer experience and improve operational efficiencies across its retail segment....more
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