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Design Hotels
What Does Design Hotels Do?
Design Hotels™ represents and markets a curated selection of over 300 independent hotels in more than 60 countries across the globe. More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an 'Original,' someone with a passion for genuine hospitality, cultural authenticity, and thought-provoking design and architecture. Design Hotels offers its members hotel services including global marketing, sales, PR, revenue management, and distribution. Founded by Claus Sendlinger in 1993, Design Hotels is headquartered in Berlin and maintains regional offices to support its global operations.
Where Is Design Hotels's Headquarters?
HQ Function
The Berlin headquarters serves as the central hub for global operations, brand strategy, marketing, member hotel relations, quality assurance, and technology infrastructure for the Design Hotels portfolio.
Notable Features:
The office is situated in a modern commercial building, reflecting the brand's affinity for contemporary design and functional aesthetics. The workspace is designed to foster collaboration and creativity among its international team.
Work Culture:
Design Hotels fosters a dynamic, international, and creative work environment. The culture values innovation, passion for design, travel, authentic hospitality, and a forward-thinking approach to the hotel industry.
HQ Significance:
The Berlin HQ is crucial for curating the unique global collection of hotels, driving the brand's distinctive vision, and providing comprehensive support services to its member properties worldwide, ensuring a consistent high-quality and authentic brand experience.
Values Reflected in HQ: The headquarters likely embodies values such as creativity, meticulous attention to detail, global connectivity, and a profound passion for distinctive, experience-rich travel, mirroring the characteristics of the hotels it champions.
Location:
Design Hotels maintains a significant global presence, supporting its portfolio of over 300 unique member hotels in more than 60 countries. This is achieved through its Berlin headquarters and strategic regional offices. Key functions supported globally include comprehensive brand marketing, international public relations, global sales distribution channels (including GDS, online travel agencies, and direct bookings), revenue management consultation, rigorous quality assurance programs, creative content production, and fostering a vibrant community of 'Originals' – the visionary hoteliers. Design Hotels also spearheads global partnerships and collaborations to enhance guest experiences and elevate hotel visibility on the world stage.
Street Address:
Storkower Strasse 120
City:
Berlin
State/Province:
Berlin
Country:
Germany
Where Else Does Design Hotels Operate Around the World?
New York, NY, USA
Address: 160 Varick Street, New York, NY 10013, USA
To expand brand presence, support member hotels, and drive business development within the key Americas market.
Singapore, Singapore
Address: South Beach Tower, 38 Beach Road, #10-11, Singapore 189767
To cultivate the Design Hotels community, provide dedicated support to regional member hotels, and capitalize on the dynamic travel and design landscape in Asia-Pacific.
London, United Kingdom
Address: c/o Marriott International, The Cursitor, 38 Chancery Lane, London, WC2A 1EN, United Kingdom (London Branch of Design Hotels AG)
To strengthen brand visibility, manage key accounts, and offer localized support to member hotels in the UK and selected European markets.
Barcelona, Spain
Address: C/ Avila 138, 08018 Barcelona, Spain
To drive growth and brand engagement in Spain, Portugal, and other Southern European markets, providing essential support to local hotel partners.
Buying Intent Signals for Design Hotels
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Design Hotels? Meet the Executive Team
As of April 2025, Design Hotels' leadership includes:
Who's Investing in Design Hotels?
Design Hotels has been backed by several prominent investors over the years, including:
What Leadership Changes Has Design Hotels Seen Recently?
Recent executive movements at Design Hotels highlight its ongoing brand leadership evolution within Marriott International. Key changes include Markus Schreyer's transition to an advisory role in early 2023 after serving as CEO, and Sarah Doyle's established leadership as the Global Brand Leader.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byDesign Hotels?
Discover the tools Design Hotels uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Design Hotels Email Formats and Examples
Design Hotels typically utilizes standard corporate email formats for its professional communications, generally based on employee names. Official correspondence will come from the @designhotels.com domain.
f.last@designhotels.com (e.g., first initial followed by a period and the last name)
Format
j.doe@designhotels.com
Example
80%
Success rate
What's the Latest News About Design Hotels?
Hospitality Net • May 7, 2024
Design Hotels™ Announces The Mavericks, Cape Town, South Africa as Newest Member Hotel
Design Hotels™ has expanded its distinguished portfolio with the addition of The Mavericks in Cape Town, South Africa. This new member hotel exemplifies a unique fusion of historic allure and contemporary design, reinforcing the brand's dedication to authentic, experience-centric hospitality....more
TOPHOTELNEWS • April 16, 2024
Design Hotels adds two properties to its portfolio in Mexico
Design Hotels has announced the inclusion of two new member hotels in Mexico: La Valise San Miguel and La Valise Mexico City. These additions further bolster its presence in Latin America with distinctive, locally-inspired properties that cater to discerning travelers....more
Design Hotels Press Room • February 20, 2024
The Originals Present: New Hotels, Products, and News for 2024
Design Hotels unveiled its latest news, including new hotel openings and innovative products for 2024, continuing its tradition of showcasing unique, design-forward travel experiences created by visionary hoteliers, known as 'Originals'....more
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