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Design Concepts, Inc. is an award-winning innovation and product design consultancy with over 55 years of experience. They partner with companies of all sizes, from startups to Fortune 500s, to uncover user insights, generate new product and service ideas, and develop them into market-ready solutions. Their multidisciplinary team includes researchers, strategists, designers, and engineers dedicated to human-centered design and tangible results, working across industries like medical, consumer, commercial, and industrial products.
The Madison headquarters is the nerve center of Design Concepts, housing its core team of designers, researchers, strategists, and engineers. It facilitates all stages of product development, from initial research and ideation to prototyping, engineering, and testing.
Features a highly collaborative, open-office environment, state-of-the-art design studios, advanced prototyping labs (including 3D printing, CNC machining, and electronics lab), and dedicated spaces for user research and client workshops.
Design Concepts fosters a creative, collaborative, and intellectually stimulating work environment. The culture emphasizes teamwork, curiosity, continuous learning, and a passion for solving complex problems through innovative design. Employees often describe it as supportive and driven by a shared purpose to create impactful products.
As the primary and founding location, the Madison HQ embodies the company's rich history, deep expertise, and commitment to delivering impactful design solutions. It serves as the hub for innovation and client collaboration across diverse industries.
While its primary operations are centered at its Madison, WI headquarters, Design Concepts collaborates with a diverse range of clients across North America and internationally. Their expertise in product design, engineering, and innovation is sought by companies worldwide, supporting global product launches and market entries through strategic design services.
1200 John Q. Hammons Drive
Madison
Wisconsin
USA
No additional office locations available.
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As of April 2025, Design Concepts' leadership includes:
Design Concepts has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or departures at Design Concepts have been identified in the last 12 months, suggesting leadership stability or private handling of such internal changes.
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Design Concepts likely utilizes common corporate email formats. Based on standard practices for companies with the domain 'design-concepts.com', patterns such as first initial followed by last name are probable.
flast@design-concepts.com
Format
jsmith@design-concepts.com
Example
80%
Success rate
Wisconsin State Journal • December 19, 2023
Madison-based Design Concepts, Inc. played a key role in the engineering and design of components for an electric snowmobile, the 'MoonBikes,' used in a groundbreaking expedition to the North Pole. This project highlights their expertise in innovative engineering solutions for extreme environments....more
Design Concepts Official Website • August 23, 2023
Design Concepts announced it received five International Design Excellence Awards (IDEA) from the Industrial Designers Society of America (IDSA). The awards recognized their innovative work across various product categories, including medical devices and consumer electronics, underscoring their leadership in human-centered design....more
Design Concepts Official Website • May 10, 2023
Design Concepts has partnered with Stratasys, a leader in 3D printing solutions, to enhance its additive manufacturing capabilities. This collaboration aims to accelerate prototyping and the development of complex, high-performance parts for clients across various industries....more
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