What Does DER SPIEGEL Do?

Total employees949
HeadquartersHamburg
Founded1994

Der Spiegel (literal translation: "The Mirror") is one of Germany's and Europe's most influential and widely circulated weekly news magazines. Founded in 1947 in Hanover, it is renowned for its in-depth investigative journalism, political uncovering, and critical analysis of current affairs. Headquartered in Hamburg, Der Spiegel has a significant impact on public discourse and political life in Germany and beyond. The publication, along with its online counterpart Spiegel Online (now integrated into spiegel.de), covers a broad range of topics including national and international politics, business, science, technology, culture, and society. It is known for its high journalistic standards, extensive fact-checking processes, and its role as a watchdog in German democracy.

Where Is DER SPIEGEL's Headquarters?

HQ Function

The Hamburg headquarters serves as the central hub for all editorial, publishing, digital, and business operations of Der Spiegel and the entire Spiegel Group.

Notable Features:

The modern building, designed by Danish architect Henning Larsen, features a distinctive glass facade and open-plan offices designed to foster collaboration and transparency. It's an architectural landmark in Hamburg's HafenCity, offering panoramic views of the city and harbor.

Work Culture:

The work culture at Der Spiegel is characterized by a deep commitment to high-quality journalism, rigorous fact-checking ('Dokumentation' department), and investigative depth. The environment is dynamic, deadline-driven, and fosters critical thinking, intellectual debate, and a passion for uncovering truth.

HQ Significance:

The headquarters symbolizes Der Spiegel's status as a leading media institution in Germany and its commitment to transparency and modernity, reflected in its contemporary architecture. Its location in HafenCity aligns with Hamburg's image as a global media hub.

Values Reflected in HQ: Transparency (glass architecture), modernity, journalistic independence, collaboration (open-plan design), and a commitment to in-depth, quality reporting.

Location:

Der Spiegel supports its global news gathering and dissemination primarily through its main editorial operations in Hamburg, its significant political bureau in Berlin, and an extensive network of international correspondent offices and freelance journalists in key cities and regions worldwide. This structure enables on-the-ground reporting on political, economic, social, and cultural developments globally, providing comprehensive international coverage for its German-speaking audience and for readers of its international online edition (spiegel.de/international).

Street Address:

Ericusspitze 1

City:

Hamburg

State/Province:

Hamburg

Country:

Germany

Where Else Does DER SPIEGEL Operate Around the World?

Berlin, Germany

Address: Pariser Platz 4a, 10117 Berlin

Direct access to key political decision-makers, lobbyists, and events in Germany's political center, enabling in-depth analysis and reporting on national policy.

Washington D.C., USA

Address: Correspondent Office (Specific address may vary, typically within press buildings)

Provides direct reporting and analysis from one of the world's most significant political and economic centers, crucial for understanding global affairs impacting Germany.

Brussels, Belgium

Address: Correspondent Office (Specific address may vary, often near EU institutions)

Critical for understanding and reporting on EU developments, legislation, and political dynamics that significantly affect Germany and the wider European continent.

Various International Locations

Address: Der Spiegel maintains a network of foreign correspondents in major cities worldwide (e.g., London, Moscow, Beijing, Istanbul, etc.)

Ensures comprehensive international news coverage, allowing Der Spiegel to offer its readers in-depth insights from around the globe.

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Notable news
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Who's Leading DER SPIEGEL? Meet the Executive Team

As of April 2025, DER SPIEGEL' leadership includes:

Dirk Kurbjuweit - Editor-in-Chief (Chefredakteur)
Melanie Amann - Deputy Editor-in-Chief & Head of Berlin Office
Thorsten Dörting - Deputy Editor-in-Chief
Stefan Ottlitz - Managing Director (Geschäftsführer), Product & Innovation, Spiegel Group
Thomas Hass - Managing Director (Geschäftsführer), Commercial, Spiegel Group

Who's Investing in DER SPIEGEL?

DER SPIEGEL has been backed by several prominent investors over the years, including:

Mitarbeiter KG (Employee Ownership Group - approx. 50.5%)
Gruner + Jahr (Bertelsmann subsidiary - approx. 25.5%)
Heirs of Rudolf Augstein (Founder - approx. 24%)

What Leadership Changes Has DER SPIEGEL Seen Recently?

Hire1
Exits1

The most significant recent change in Der Spiegel's top editorial leadership was Dirk Kurbjuweit becoming the sole Editor-in-Chief in May 2023, consolidating the role previously shared. Other executive positions have seen relative stability or internal promotions rather than high-profile external hires/exits in the immediate past 12-18 months.

Departures

Steffen Klusmann, Steffen Klusmann stepped down from his role as Co-Editor-in-Chief.

New Appointments:

Dirk Kurbjuweit, Dirk Kurbjuweit was appointed sole Editor-in-Chief, having previously served as Co-Editor-in-Chief.

What Technology (Tech Stack) Is Used byDER SPIEGEL?

Discover the tools DER SPIEGEL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

DER SPIEGEL Email Formats and Examples

Der Spiegel, like many German companies, commonly uses email formats based on employee names. The most prevalent formats are `firstname.lastname@spiegel.de` or the initial of the first name followed by the last name, such as `f.lastname@spiegel.de`. Variations might exist, especially for common names or specific departments.

firstname.lastname@spiegel.de or [first_initial].[lastname]@spiegel.de

Format

max.mustermann@spiegel.de or m.mustermann@spiegel.de

Example

80%

Success rate

What's the Latest News About DER SPIEGEL?

dw.com (Deutsche Welle)November 13, 2023

Der Spiegel news title: German media giant Spiegel explores AI journalism

Der Spiegel is actively exploring the integration of Artificial Intelligence (AI) into its journalistic processes. The company is looking into AI tools to assist journalists in research, data analysis, and content creation, while emphasizing the maintenance of editorial oversight, journalistic quality, and ethical standards. This initiative aims to enhance efficiency and potentially uncover new storytelling methods....more

gruppe.spiegel.de (Spiegel Group Press)May 17, 2023

Der Spiegel news title: Dirk Kurbjuweit becomes sole editor-in-chief of SPIEGEL

The Spiegel Group announced that Dirk Kurbjuweit would become the sole editor-in-chief of Der Spiegel. This decision consolidated the leadership after a period of co-editorship, aiming to streamline editorial direction and decision-making for the influential news magazine....more

horizont.netFebruary 7, 2024

Der Spiegel news title: Spiegel Group achieves multi-million surplus again despite substantial investments

The Spiegel Group reported a multi-million euro surplus for the fiscal year 2023, despite making significant investments in its journalistic offerings and digital transformation. This financial result underscores the success of its subscription models and reader market focus in a challenging media environment....more

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