What Does DeNA Do?

Total employees1434
HeadquartersShibuya-ku, Tokyo
Founded1999

DeNA Co., Ltd. is a prominent Japanese technology company headquartered in Tokyo. Founded in 1999, DeNA has evolved from an online auction site to a diversified internet and AI powerhouse. Its core businesses span mobile and online games (including popular titles and collaborations with Nintendo), e-commerce platforms, healthcare solutions, AI research and development, and professional sports team management (Yokohama DeNA BayStars). DeNA is committed to its mission of 'Delighting and Impacting the World' through innovative internet services and cutting-edge AI technologies, constantly seeking to create new value and engaging experiences for users globally.

Where Is DeNA's Headquarters?

HQ Function

Serves as the central hub for strategic planning, game development, e-commerce operations, research and development in AI and new technologies, and corporate management.

Notable Features:

Direct access to Shibuya Station, state-of-the-art office facilities within a mixed-use skyscraper featuring observation decks, retail, and cultural spaces. Offers panoramic views of Tokyo.

Work Culture:

Emphasizes innovation, collaboration, and a 'Delight and Impact the World' mission. Fosters a dynamic, agile, and tech-driven environment encouraging employees to take on new challenges.

HQ Significance:

Located in Shibuya, a major tech, business, and youth culture hub in Tokyo, facilitating talent acquisition, industry partnerships, and staying at the forefront of trends. The modern building reflects DeNA's forward-thinking and innovative approach.

Values Reflected in HQ: Innovation, connectivity, ambition, and a central role in the digital landscape, mirrored by its technologically advanced, centrally located, and prestigious headquarters.

Location:

DeNA supports its global operations through a network of offices and subsidiaries, primarily focusing on game development and publishing, e-commerce, healthcare tech solutions, and AI research. While its core strength and largest operations are in Japan, it strategically operates in key international markets, particularly in Asia, to distribute its services, adapt them for local audiences, and collaborate on new ventures.

Street Address:

Shibuya Scramble Square, 2-24-12 Shibuya

City:

Shibuya-ku, Tokyo

State/Province:

Tokyo

Country:

Japan

Where Else Does DeNA Operate Around the World?

Shanghai, China

Address: Information typically available through direct business inquiry; located in a major business district in Shanghai.

To expand DeNA's presence in the significant Chinese gaming and internet market, leveraging local talent, understanding user preferences, and forming strategic partnerships.

Buying Intent Signals for DeNA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading DeNA? Meet the Executive Team

As of April 2025, DeNA' leadership includes:

Isao Moriyasu - Representative Director and CEO
Shingo Okamura - Representative Director, President and COO
Hideki Numata - Director and CFO, Head of Corporate
Kensuke Sugawara - Director and CTO, Head of System Division
Keita Watanabe - Director, Head of Japan Region Game Service Business, Head of Game Business

Who's Investing in DeNA?

DeNA has been backed by several prominent investors over the years, including:

The Master Trust Bank of Japan, Ltd. (Trust Account)
Custody Bank of Japan, Ltd. (Trust Account)
Nintendo Co., Ltd.
Tomoko Namba (Founder)

What Leadership Changes Has DeNA Seen Recently?

Hire1
Exits0

DeNA has recently focused on strengthening its leadership in technology and human resources. Key movements include promotions to the Director level and new appointments to Executive Officer roles, underscoring the company's commitment to innovation and talent management. No major executive departures have been publicly highlighted in the recent period (approx. mid-2023 to mid-2024).

New Appointments:

Kensuke Sugawara, Kensuke Sugawara, previously Executive Officer and CTO, was promoted to Director, continuing his role as CTO and Head of System Division.
Yasuhiro IRIE, Yasuhiro IRIE was appointed as Executive Officer, CHRO, and Head of the HR Division.

What Technology (Tech Stack) Is Used byDeNA?

Discover the tools DeNA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

DeNA Email Formats and Examples

DeNA commonly uses email formats based on employee names. The most prevalent formats observed include 'firstname.lastname@dena.com' and 'firstinitiallastname@dena.com'. Other variations might exist within specific departments or for different roles.

firstname.lastname@dena.com or fLastname@dena.com (e.g. john.doe@dena.com or jdoe@dena.com)

Format

taro.yamada@dena.com

Example

85%

Success rate

What's the Latest News About DeNA?

Multiple gaming news outlets (e.g., Nintendo Life, The Verge)February 27, 2024

DeNA Co-developing 'Pokémon Trading Card Game Pocket' for 2024 Release

DeNA is collaborating with The Pokémon Company and Creatures Inc. to develop 'Pokémon Trading Card Game Pocket,' a new mobile app. Announced during a Pokémon Presents showcase, the app aims to bring the beloved trading card game to iOS and Android smartphones with new digital-exclusive features, slated for release in 2024....more

DeNA Corporate News / PR Times JapanApril 26, 2024

DeNA Advances Generative AI Initiatives with 'DeNA AI Sakura' Project

DeNA announced significant progress in its generative AI research and development, including the 'DeNA AI Sakura' project. This initiative focuses on developing proprietary large language models (LLMs) and AI applications aimed at enhancing its existing services and creating new business opportunities across its diverse portfolio....more

GamesIndustry.biz (covering DeNA's Q3 FY2023 Results)February 8, 2024

DeNA Reports Q3 FY2023 Financials, Faces Challenges in Game Segment

DeNA released its financial results for the third quarter of fiscal year 2023, indicating a year-over-year decline in both revenue and profit. The company attributed these results partly to weakness in its established game business, alongside continued strategic investments in new growth areas such as AI and healthcare technology....more

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