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DeNA Co., Ltd. is a prominent Japanese technology company headquartered in Tokyo. Founded in 1999, DeNA has evolved from an online auction site to a diversified internet and AI powerhouse. Its core businesses span mobile and online games (including popular titles and collaborations with Nintendo), e-commerce platforms, healthcare solutions, AI research and development, and professional sports team management (Yokohama DeNA BayStars). DeNA is committed to its mission of 'Delighting and Impacting the World' through innovative internet services and cutting-edge AI technologies, constantly seeking to create new value and engaging experiences for users globally.
Serves as the central hub for strategic planning, game development, e-commerce operations, research and development in AI and new technologies, and corporate management.
Direct access to Shibuya Station, state-of-the-art office facilities within a mixed-use skyscraper featuring observation decks, retail, and cultural spaces. Offers panoramic views of Tokyo.
Emphasizes innovation, collaboration, and a 'Delight and Impact the World' mission. Fosters a dynamic, agile, and tech-driven environment encouraging employees to take on new challenges.
Located in Shibuya, a major tech, business, and youth culture hub in Tokyo, facilitating talent acquisition, industry partnerships, and staying at the forefront of trends. The modern building reflects DeNA's forward-thinking and innovative approach.
DeNA supports its global operations through a network of offices and subsidiaries, primarily focusing on game development and publishing, e-commerce, healthcare tech solutions, and AI research. While its core strength and largest operations are in Japan, it strategically operates in key international markets, particularly in Asia, to distribute its services, adapt them for local audiences, and collaborate on new ventures.
Shibuya Scramble Square, 2-24-12 Shibuya
Shibuya-ku, Tokyo
Tokyo
Japan
Address: Information typically available through direct business inquiry; located in a major business district in Shanghai.
To expand DeNA's presence in the significant Chinese gaming and internet market, leveraging local talent, understanding user preferences, and forming strategic partnerships.
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As of April 2025, DeNA' leadership includes:
DeNA has been backed by several prominent investors over the years, including:
DeNA has recently focused on strengthening its leadership in technology and human resources. Key movements include promotions to the Director level and new appointments to Executive Officer roles, underscoring the company's commitment to innovation and talent management. No major executive departures have been publicly highlighted in the recent period (approx. mid-2023 to mid-2024).
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DeNA commonly uses email formats based on employee names. The most prevalent formats observed include 'firstname.lastname@dena.com' and 'firstinitiallastname@dena.com'. Other variations might exist within specific departments or for different roles.
firstname.lastname@dena.com or fLastname@dena.com (e.g. john.doe@dena.com or jdoe@dena.com)
Format
taro.yamada@dena.com
Example
85%
Success rate
Multiple gaming news outlets (e.g., Nintendo Life, The Verge) • February 27, 2024
DeNA is collaborating with The Pokémon Company and Creatures Inc. to develop 'Pokémon Trading Card Game Pocket,' a new mobile app. Announced during a Pokémon Presents showcase, the app aims to bring the beloved trading card game to iOS and Android smartphones with new digital-exclusive features, slated for release in 2024....more
DeNA Corporate News / PR Times Japan • April 26, 2024
DeNA announced significant progress in its generative AI research and development, including the 'DeNA AI Sakura' project. This initiative focuses on developing proprietary large language models (LLMs) and AI applications aimed at enhancing its existing services and creating new business opportunities across its diverse portfolio....more
GamesIndustry.biz (covering DeNA's Q3 FY2023 Results) • February 8, 2024
DeNA released its financial results for the third quarter of fiscal year 2023, indicating a year-over-year decline in both revenue and profit. The company attributed these results partly to weakness in its established game business, alongside continued strategic investments in new growth areas such as AI and healthcare technology....more
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