What Does Demandforce Do?

Total employees108
HeadquartersEl Segundo
FoundedN/A

Demandforce, a subsidiary of Internet Brands, is a leading marketing automation and communication software solution tailored for small to medium-sized businesses, particularly in service-based industries like dental, medical, automotive, and salons. The platform empowers businesses to attract new customers, retain existing ones, manage their online reputation effectively, and streamline client communications. Key features include automated appointment reminders, email and text message marketing campaigns, online review generation and management, patient/client recall systems, and online scheduling. Demandforce aims to help businesses save time, reduce no-shows, increase revenue, and enhance their online presence.

Where Is Demandforce's Headquarters?

HQ Function

Serves as the central hub for Demandforce's strategic direction, product development, marketing, sales, and overarching customer support operations, leveraging the resources of Internet Brands.

Notable Features:

Modern office facilities within the larger Internet Brands campus, designed to foster collaboration and innovation in a tech-focused environment.

Work Culture:

A dynamic, results-oriented work culture that emphasizes technological innovation, customer success, and teamwork. Employees benefit from being part of the broader Internet Brands ecosystem, which encourages growth and learning.

HQ Significance:

The El Segundo headquarters is strategically located in the 'Silicon Beach' tech hub of Southern California, providing access to a rich talent pool and proximity to other tech innovators. It centralizes key decision-making for the Demandforce brand.

Values Reflected in HQ: Innovation, customer-centricity, efficiency, and growth, reflecting the core values of its parent company, Internet Brands, and its commitment to empowering small businesses.

Location:

Demandforce primarily serves businesses in North America (USA and Canada). While its platform is web-based and accessible globally, its marketing, sales, and support operations are predominantly focused on these core markets. Global reach for specific functions is facilitated through the extensive network of its parent company, Internet Brands.

Street Address:

909 N Pacific Coast Hwy, 11th Floor

City:

El Segundo

State/Province:

CA

Country:

USA

Where Else Does Demandforce Operate Around the World?

Distributed (within Internet Brands Network)

Address: N/A - Leverages Internet Brands' office infrastructure globally

To provide localized sales and support services, ensuring better market penetration and customer service for Demandforce users across different regions, leveraging the global footprint of Internet Brands.

Buying Intent Signals for Demandforce

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Demandforce? Meet the Executive Team

As of April 2025, Demandforce' leadership includes:

Bob Brisco - Chief Executive Officer (Internet Brands)
Lisa Licht - Chief Marketing Officer (Internet Brands)
Scott Friedman - Chief Financial Officer (Internet Brands)
Satish Athota - SVP & General Manager, Health (Internet Brands - oversees health-related brands including Demandforce's healthcare vertical)

Who's Investing in Demandforce?

Demandforce has been backed by several prominent investors over the years, including:

Benchmark (early stage)
Pioneer L.P. (early stage)
Acquired by Intuit (2012)
Acquired by Internet Brands (2016 - Current Parent Company)
Internet Brands is owned by KKR and Temasek Holdings

What Leadership Changes Has Demandforce Seen Recently?

Hire0
Exits0

As Demandforce operates as a brand within Internet Brands, executive changes are typically announced at the Internet Brands level. No specific high-profile executive hires or exits exclusively for the Demandforce division have been publicly highlighted in the last 12 months. Leadership within Internet Brands remains stable.

What Technology (Tech Stack) Is Used byDemandforce?

Discover the tools Demandforce uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Demandforce Email Formats and Examples

Demandforce employees, as part of Internet Brands, generally use email addresses associated with the parent company. Common corporate email formats are often [first_initial][last] or [first].[last].

[first_initial][last]@internetbrands.com or [first].[last]@demandforce.com

Format

jdoe@internetbrands.com or john.doe@demandforce.com

Example

80%

Success rate

What's the Latest News About Demandforce?

CISION PR NewswireJune 14, 2023

Demandforce Unveils DF Smart Scheduling Assistant & DF Digital Forms To Improve Staff Efficiency And Patient Experience

Demandforce announced the launch of DF Smart Scheduling Assistant and DF Digital Forms, new tools designed to automate appointment setting and patient intake, aiming to reduce administrative burdens for staff and enhance the overall patient experience....more

CISION PR NewswireMarch 1, 2023

Demandforce Launches DF Pay, Its Fully Integrated Patient Payments Solution

Demandforce introduced DF Pay, a new feature integrated into its platform that allows businesses to securely collect patient payments online, streamlining the billing process and improving cash flow....more

Demandforce BlogAugust 24, 2022

Demandforce Highlights the Importance of Patient Reviews for Dental Practices

Demandforce published a blog post emphasizing how crucial online patient reviews are for dental practices in attracting new patients and building trust, and how its platform helps manage and generate these reviews....more

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